ICT (Information and Communication Technology) Windows95 1996 86.0% Amazon.com 2
Ⅰ Ⅱ Ⅲ ICT Ⅰ Ⅱ Ⅰ 1 Ⅲ Ⅰ 3
1001 1 1 http://www.rakuten.co.jp, 20013 4 27 http://www.rakuten.co.jp, 20013 4 27 Ⅱ 4 Ⅲ ANA Ⅰ 4
Ⅱ ANA Ⅲ 1 2 3 ANA ANA http://www.ana.co.jp, 20013 4 27 5
3 0.3 0.3 % OFF ( 1 5 A 20 20 20 :50,000 20%=10,000 40,000 20% 20% 50,000 20%=10,000 10,000B 50,000 10,000 60,000 50,000 1-(50,000 60,000 ) 16.7% 20% 10,000 20% 10,000B 10,000 20% 20% 50,000 20% 41,667 5,000 20% 1,000 16.7% 833 4,167 1,000 833 50,000 6
A 10020B 100 16.7 A B Ⅱ 7
Ⅲ Ⅱ ICT 1 1 8
3 ICT 1 http://itpro.nikkeibp.co.jp/article/opinion/20090423 /329055/ ITpro 20% 1996,pp.69-76 1996,pp. 49-64 http://www.nippon-card.co.jp/service/top.html 9
1) 2005 239pp. 2) 2006,399pp. 3) 2010,243pp. 4) 1996,205pp. 5) 2008 6)! 205pp. 7) 2010 440pp 8)WAVE 2010 205pp 9) 2008 251pp 10), Financial Information Technology Focus 2008-07,pp10-11 11) 1) -- (653),2010-04 pp.55-81 12) -- - 50(1), 2010-01, pp.105-135 13)Ariely Dan THE NEW ECONOMICS (Feature Articles ) Diamond 34(11), 2009-11, pp.122-131 14) 24(42),2009-11-04,pp.62-64 15) 24(42),2009-11-04,p.65 16) 24(42), 2009-11-04, pp.66-67 17), ( ) 6(4), 2009-07, pp.29-32 18) (774),2009-10-01, pp.131-138 19) (Number 307) 97(26), 2009-06-27, p.108 20) 18(5), 2009-06,pp.30-42 21) (412) 87(30), 2009-06-02, pp.48-51 22) :, 10
60(3), 2008-12, pp.49-71 23) Sony Apple : ipod, Walkman 50(2), 2007-6, pp.181-199 24) (43), 2008, pp.35-56 25) LESSON (! ) associe 7(16), 2008-07-15, pp.44-47 26)?(! -- ) 96(26), 2008-07-05, pp.68-71 27) (! -- ) 96(26), 2008-07-05, pp.46-50 28)? : ( ) 59(3), 2007-12, pp.65-90 29)? : ( ) 59(4), 2008-03, pp.75-102 30) -- 61(5), 2008-05, pp.6-9 Key Word: Behavioral economics, Prospect theory, Loyalty progra 11