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9 Comcast STB Comcast INVIDI 2010 NBC Universal 2013 INVIDI Comcast DirecTV Dish Network Verizon FiOS Cablevision System INVIDI INVIDI Copyright C Nomura Research Institute, Ltd. All rights reserved. Comcast 8

AT&T Opera Mediaworks AT&T DIRECTV DIRECTV adweek

12 DIRECTV AT&T AddressablePlus 7000 DIRECTV Addressable Advertising STB AT&T AdWorks TV Blueprint STB AT&T Opera Mediaworks AT&T DIRECTV DIRECTV adweek Copyright C Nomura Research Institute, Ltd. All rights reserved. 11

14 米国の事例 Netflix: 視聴者の行動履歴を取得し独自のレコメンドシステムにより個々にレコメンドを実施ネットフリックスのレコメンドイメージメタデータ監督出演者制作者制作国制作年受賞歴主人公の社会的受容性筋書きがハッピーエンドかどうかストーリー展開 ( 明るさ悲しみ恐怖ロマンスなどを 1 5 などの段階評価でスコアリング ) 主人公の職業舞台となる場所等をメタデータ化コンテンツ ( 約 5 万作品 ) 作品を約 7.7 万通りに分類レコメンドシステム行動履歴再生パターン ( 一時停止途中中断巻き戻し等 ) 評価スコア検索履歴視聴時間視聴日時視聴している地理的位置視聴デバイスページ閲覧スクロール状況など世界で 8,300 万ユーザ (VOD 顧客 ) 視聴時間の約 80% がレコメンドによるもの ( 他は検索等 ) 出所 )Netflix 発表論文や各種公開資料から NRI 作成 Copyright(C) Nomura Research Institute, Ltd. All rights reserved. 13

2014 11 Channel 4 First advertiser brands to trial new interests targeted ad product Channel 4 has named

their interests (e.g. beauty, fashion, gadgets) together with their actual VOD behaviour.

http://www.channel4.com/info/press/news/channel-4-in-european-trading-first https://www.4sales.

19 Channel 4 First advertiser brands to trial new interests targeted ad product Channel 4 has named the first brands to trial its latest targeted VOD ad product, which offers advertisers audiences based on their interests (e.g. beauty, fashion, gadgets) together with their actual VOD behaviour. The brands include: Missguided, P&G, Very.co.uk, Baileys and rightmove.co.uk and results will be released to the industry next year. Copyright C Nomura Research Institute, Ltd. All rights reserved. 18

21 EBU 17. Hybrid systems must fully comply with national, EU and international rules on collection, processing and use of personal data including any viewing, usage or search data and user profiling. They should practise and pro-actively encourage and promote growing transparency in relation to the use of viewers' data. 18. Personal data containing other than operational information (e.g. for billing purposes) may be collected and used only with the prior informed consent of the users. The creation of user profiles linked to full IP addresses (including geolocation) requires the user's prior informed consent ("opt-in") or a specific legal empowerment. EU IP 19. Broadcasters shall be informed about and, upon request, given access to, any data that may be collected via hybrid systems relating to the use of their programmes and services, with due respect for data protection rules. Principles for Internet Connected and Hybrid Television in Europe Copyright C Nomura Research Institute, Ltd. All rights reserved. 20

法制度改革と電子マネーにおける立法の可能性

法制度改革と電子マネーにおける立法の可能性 100-0005 1-6-5 CopyrightC 2006 Nomura Research Institute, Ltd. All rights reserved. CopyrightC 2006 Nomura Research Institute, Ltd. All rights reserved. CopyrightC 2006 Nomura Research Institute, Ltd.