STUDIO D Jan Chipchase Venetia Tay STUDIO D Contents IMMERSION - - Trendscraping - - Kick-off Meeting - - Expert Interview - - Hyp

Transcription

1 Design Research 101

2 STUDIO D Jan Chipchase Venetia Tay STUDIO D Contents IMMERSION - - Trendscraping - - Kick-off Meeting - - Expert Interview - - Hypothesis Meeting RESEARCH PREPARATION - - Discussion Guide - - Schedule - - Accommodation - - Pop-up Studio - - Supplies - - Local Guide - - Screening Criteria IN-FIELD RESEARCH - - In-Depth Interview - - Ad-hoc Interview - - Observation - - Debrief - - Daily To Do SYNTHESIS - - Synthesis - - Archtype - - Opportunity Area WRITE-UP - - Deck ATTITUDE TEAM BUILDING REFERENCES

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4 1 1 Transformation - 4

5 2 2 * Pop-up Studio * 5

6 2 1. "Why" "What" "How" "Why" "Why" 2. / / Transformation

7 IMMERSION RESEARCH PREPARATION - 2. IN-FIELD RESEARCH SYNTHESIS WRITE-UP

8 .1 IMMERSION 1 / IMMERSION "Become the user" / "Empathy" "Put yourself in someone's shoes" 8

9 .1.1 Trendscraping Trend Scrape IMMERSION >> Trendscraping Google Docs / / URL Pinterest 9

10 Feedly / Feedly Pro / Feedly Pro IMMERSION >> Trendscraping Google News Google fastcodesign WIRED core77 TechCrunch mashable GIZMODO Engadget C-NET 10

11 .1.2 Kick-off Meeting Kick-off Meeting Internal 1 Client 1 IMMERSION >> Kick-off Meeting Client 4. Client 11

12 .1. Expert Interview Expert Interview Hypothesis Meeting 1 2 IMMERSION >> Expert Interview 1. Trendscraping 2. TrendScraping 12

13 .1.4 Hypothesis Meeting Hypothesis Meeting Trendscraping Key Question Hypothesis Meeting Problem Statement / Key Question Trendscraping IMMERSION >> THypothesis Meeting In-field 2 / 1. Problem Statement Key Question 2. Key Question. 1

14 .2 RESEARCH PREPARATION 2 / Discussion Guide RESEARCH PREPARATION 14

15 .2.1 Discussion Guide Discussion Guide Hypothesis Meeting Discussion Guide In-field Research Hypothesis Meeting In-field Research In-field Research RESEARCH PREPARATION >> Discussion Guide 1. Hypothesis Meeting dry run 15 Google Docs

16 .2.2 Schedule Schedule In-field Research Observation Activities 2 1 In-field Research RESEARCH PREPARATION >> Schedule In-field Research Pop-up Studio 2. In-field Research 16 1 In-depth Interview Ad-hoc Interview Expert Interview

17 .2. Accommodation / In-field Research 1 1. airbnb 2. Google Map Street View hostelworld couchsurfing Baidu Map. 4. / airbnb Hostel YMCA RESEARCH PREPARATION >> Accommodation 5. airbnb In-field Research Synthesis Google Map Baidu Map 17

18 , / / Yoshino COLUMN Wi-Fi Wi-Fi RESEARCH PREPARATION >> Accommodation / 18

19 .2.4 Pop-up Studio Accommodation / Accommodation / Pop-up Studio In-field Research / / Media Center Tool Station Key Space Schedule / Shot List / Activity / Daily To Do Sheet / / Schedule Studio HDD RESEARCH PREPARATION >> Pop-up Studio Wi-Fi Wi-Fi / / Accomodation 19

20 Key Space 1 Media Center 5 Pop-up Studio PC HDD 2 Daily To Do 6 Schedule 2 1 Tool Station 7 Activities Schedule In-field Research / Shot List 4 List Data Wall 8 In-depth Interview / Ad-hoc Interview / Observation Synthesis RESEARCH PREPARATION >> Pop-up Studio

21 RESEARCH PREPARATION >> Pop-up Studio Chengdu Synthesis / COLUMN 21

22 .2.5 Supplies Pop-up Studio Debrief / 4 75mm*75mm 75mm*127mm mm*50mm 1 75mm*75mm 4 A,A4 Framework p.40 Schedule p.16 In-depth p.27 Ad-hoc p. Synthesis p.9 50 / RESEARCH PREPARATION >> Supplies - In-depth Ad-hoc Schedule 2 / - Synthesis

23 RESEARCH PREPARATION >> Supplies 45 Yoshino COLUMN 2

24 .2.6 Local Guide 2. In-field Research Instagram Facebook 1. SNS RESEARCH PREPARATION >> Local Guide 1. Instagram 2.. / 24 / 1.

25 .2.7 Screening Criteria Screening Criteria % Ad-hoc Interview In-depth Interview / IMMERSION >> Screening Criteria. 4. / / Ad-hoc Interview In-depth Interview 25

26 . IN-FIELD RESEARCH 4 5 Concept / Finding / Framework IN-FIELD RESEARCH In-depth Interview Adhoc Interview Observation "Contextual Inquiry" Debrief Synthsis 26

27 ..1 In-Depth Interview In-depth Interview 1. PREPARATION / 2. INTRODUCTION IN-FIELD RESEARCH >> In-Depth Interview 10 In-depth Interview / 27

28 Care Mapping THEME YOUR EVERYDAY LIFE. WARM-UP WRAP - UP 5 4. THEME1 THEME 20 Data Consent IN-FIELD RESEARCH >> In-Depth Interview THEME1 YOUR LIFE / 28 THEME2 YOUR COMMUNITY AND FAMILY BONDS

29 Data Consent Google Map / Baidu Map / maps.me Didi Chuxing / Uber "Why" YES/NO IN-FIELD RESEARCH >> In-Depth Interview In-field 29

30 / IN-FIELD RESEARCH >> In-Depth Interview Shot-list p.20 Shot-list 0

31 IN-FIELD RESEARCH >> In-Depth Interview 1

32 IN-FIELD RESEARCH >> In-Depth Interview 2

33 ..2 Ad-hoc Interview Ad-hoc Interview Indepth Interview In-depth Interview IN-FIELD RESEARCH >> Ad-hoc Interview Activity p.20.. In-depth Interview

34 .. Observation Observation / Observation Ad-hoc Interview In-depth Interview Ad-hoc Interview In-depth Interview / / Observation AEIOU Activity Environments Interaction Chengdu COLUMN IN-FIELD RESEARCH >> Observation Objects 4 Users?

35 ..4 Debrief Debrief 2 IN-FIELD RESEARCH >> Debrief In-depth Interview Ad-hoc Interview e.g.ind-f08 e.g.tibetpainter 2 2. / Small Synthesis 1 5. Pop-up Studio Data wall (p.20) 9. Interview note Google Spread Sheet 5

36 Google Spread Sheet Debrief Google Spread Sheet Interview note Interview note IN-FIELD RESEARCH >> Debrief 6

37 ..5 Daily To Do Daily To Do In-Field Daily To Do Daily To Do Debrief p.5 Interview note Google Drive Activitiy Naming convention Crane-Tokyo-IND-M01-Dentist - Location Tokyo/Yoshino/Chengdu - Type IND In-depth, AD-HOC: Ad-hoc, MISC: others/obsevation etc., MGT: meetings - Code M: Male, F: Female, Dyed: 2 people, GRP: Group Pop-up Studio Yoshino Daily To Do... COLUMN - Description: Occupation, Special character IN-FIELD RESEARCH >> Daily To Do HDD 2 yymmdd SD Pop-up Studio 7 2

38 .4 SYNTHESIS 6 7 Concept / Finding / Framework Archetype / Opportunity Area SYNTHESIS Synthsis KJ Concept FindingFramework Archetype Opportunity Area 8

39 .4.1 Synthesis Synthesis Data InformationKnowledgeInsight Archetype Opportunity Area 2. Debrief. Small Synthesis Axis Framework Synthesis Small Synthesis 4. Discussion Guide Framework p.40 Axis Axis Synthesis SYNTHESIS >> Synthesis Small Synthesis Discussion Guide p A/B/C Axis A Axis B C... Axis

40 2.. Axis 2. Framework 4. Discussion Guide SYNTHESIS >> Synthesis Framework Synthesis. Framework 2. / Axis 2

41 Synthesis Small Synthesis Data Wall In-depth Interview / Ad-hoc Interview / Observation Framework / Archtype / Opotunity Area SYNTHESIS >> Synthesis 1. Synthesis Data Wall 2. Data Wall Systhesis A FrameworkSynthesis 41

42 .4.2 Archtype Archetype Archetype 1 Persona Archetype / / Archetype Archetype Archetype Archetype "Why" 1 / / 1. SYNTHESIS >> Archtype 2.. / 4. Framework Daily/ Weekly/ Monthly Framework Dependency - Autonomous PH, Social Engagement, FN 42 5.

43 .4. Opportunity Area Opportunity Area Archetype Opportunity Area "Autonomous Vehicle for Elderlies" "Broadening Horizons" Opportunity Area Archetype "Why" / 1. Synthesis 70 Opportunity Area Opportunity Area / SYNTHESIS >> Opportunity Area 4

44 .5 WRITE-UP 8 9 Synthesis Deck WRITE-UP Deck Synthesis Concept Finding Archetype Opportunity Area Macro overview Methodology 44

45 .5.1 Deck Deck Synthesis Concept / Finding / Archetype / Opportunity Area Methodology 2 1. Synthesis Small Synthesis Concept / 4. Finding / Archetype / Opportunity Area / Framework Datawall Pop-up Studio Datawall Datawall Google Docs Framework Excell / Keynote / Illustrator Synthesis WRITE-UP >> Deck Framework / / Data Wall(p.20) Google Docs Keynote

46 4 46 4

47 4.1 ATTITUDE 4 ATTITUDE Embrace Ambiguity 47 Reduce Ambiguity Synthesis

48 4 Pros Cons ATTITUDE 48 Snow balling / Option

49 4.2 TEAM BUILDING 4 Pop-up Studio TEAM BUILDING The Lone Ranger William Tell Overture /

50 5 5 50

51 References Chipchase, Jan. Pop-up Studios, Designing the Design Experience, Chipchase, Jan. The Field Study Handbook, Studio D, GUIDE TO RUNNING POP-UP STUDIOS, PERSONAL EDITION 51 Studio D Loftwork

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53 Design Research Crane Project