STUDIO D Jan Chipchase Venetia Tay STUDIO D Contents IMMERSION - - Trendscraping - - Kick-off Meeting - - Expert Interview - - Hyp

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1 Design Research 101

2 STUDIO D Jan Chipchase Venetia Tay STUDIO D Contents IMMERSION - - Trendscraping - - Kick-off Meeting - - Expert Interview - - Hypothesis Meeting RESEARCH PREPARATION - - Discussion Guide - - Schedule - - Accommodation - - Pop-up Studio - - Supplies - - Local Guide - - Screening Criteria IN-FIELD RESEARCH - - In-Depth Interview - - Ad-hoc Interview - - Observation - - Debrief - - Daily To Do SYNTHESIS - - Synthesis - - Archtype - - Opportunity Area WRITE-UP - - Deck ATTITUDE TEAM BUILDING REFERENCES

4 1 1 Transformation - 4

5 2 2 * Pop-up Studio * 5

6 2 1. "Why" "What" "How" "Why" "Why" 2. / / Transformation

7 2016 9 10 9.1 IMMERSION - 1.2 RESEARCH PREPARATION - 2.

7 IMMERSION RESEARCH PREPARATION - 2. IN-FIELD RESEARCH SYNTHESIS WRITE-UP

8 .1 IMMERSION 1 / IMMERSION "Become the user" / "Empathy" "Put yourself in someone's shoes" 8

.1.1 Trendscraping Trend Scrape 1. 1 1 1 2 2.

9 .1.1 Trendscraping Trend Scrape IMMERSION >> Trendscraping Google Docs / / URL Pinterest 9

Feedly / Feedly Pro / Feedly Pro http://feedly.com/ IMMERSION >> Trendscraping Google News Google https://news.google.co.jp/ fastcodesign https://www.fastcodesign.com/ WIRED https://www.wired.

10 Feedly / Feedly Pro / Feedly Pro IMMERSION >> Trendscraping Google News Google fastcodesign WIRED core77 TechCrunch mashable GIZMODO Engadget C-NET 10

11 .1.2 Kick-off Meeting Kick-off Meeting Internal 1 Client 1 IMMERSION >> Kick-off Meeting Client 4. Client 11

12 .1. Expert Interview Expert Interview Hypothesis Meeting 1 2 IMMERSION >> Expert Interview 1. Trendscraping 2. TrendScraping 12

13 .1.4 Hypothesis Meeting Hypothesis Meeting Trendscraping Key Question Hypothesis Meeting Problem Statement / Key Question Trendscraping IMMERSION >> THypothesis Meeting In-field 2 / 1. Problem Statement Key Question 2. Key Question. 1

14 .2 RESEARCH PREPARATION 2 / Discussion Guide RESEARCH PREPARATION 14

15 .2.1 Discussion Guide Discussion Guide Hypothesis Meeting Discussion Guide In-field Research Hypothesis Meeting In-field Research In-field Research RESEARCH PREPARATION >> Discussion Guide 1. Hypothesis Meeting dry run 15 Google Docs

2 1 RESEARCH PREPARATION >> Schedule In-field Research

16 .2.2 Schedule Schedule In-field Research Observation Activities 2 1 In-field Research RESEARCH PREPARATION >> Schedule In-field Research Pop-up Studio 2. In-field Research 16 1 In-depth Interview Ad-hoc Interview Expert Interview

.2. Accommodation / In-field Research 1 1. airbnb https://www.airbnb.jp/ 2.

couchsurfing.com/ Baidu Map. 4. / airbnb Hostel YMCA RESEARCH PREPARATION >> Accommodation 5.

17 .2. Accommodation / In-field Research 1 1. airbnb 2. Google Map Street View hostelworld couchsurfing Baidu Map. 4. / airbnb Hostel YMCA RESEARCH PREPARATION >> Accommodation 5. airbnb In-field Research Synthesis Google Map Baidu Map 17

18 , / / Yoshino COLUMN Wi-Fi Wi-Fi RESEARCH PREPARATION >> Accommodation / 18

Schedule / Shot List / Activity / Daily To Do Sheet / / Schedule

19 .2.4 Pop-up Studio Accommodation / Accommodation / Pop-up Studio In-field Research / / Media Center Tool Station Key Space Schedule / Shot List / Activity / Daily To Do Sheet / / Schedule Studio HDD RESEARCH PREPARATION >> Pop-up Studio Wi-Fi Wi-Fi / / Accomodation 19

20 Key Space 1 Media Center 5 Pop-up Studio PC HDD 2 Daily To Do 6 Schedule 2 1 Tool Station 7 Activities Schedule In-field Research / Shot List 4 List Data Wall 8 In-depth Interview / Ad-hoc Interview / Observation Synthesis RESEARCH PREPARATION >> Pop-up Studio

21 RESEARCH PREPARATION >> Pop-up Studio Chengdu Synthesis / COLUMN 21

22 .2.5 Supplies Pop-up Studio Debrief / 4 75mm*75mm 75mm*127mm mm*50mm 1 75mm*75mm 4 A,A4 Framework p.40 Schedule p.16 In-depth p.27 Ad-hoc p. Synthesis p.9 50 / RESEARCH PREPARATION >> Supplies - In-depth Ad-hoc Schedule 2 / - Synthesis

23 RESEARCH PREPARATION >> Supplies 45 Yoshino COLUMN 2

24 .2.6 Local Guide 2. In-field Research Instagram Facebook 1. SNS RESEARCH PREPARATION >> Local Guide 1. Instagram 2.. / 24 / 1.

.2.7 Screening Criteria Screening Criteria 10 2 50% 1 80 20Ad-hoc Interview In-depth

25 .2.7 Screening Criteria Screening Criteria % Ad-hoc Interview In-depth Interview / IMMERSION >> Screening Criteria. 4. / / Ad-hoc Interview In-depth Interview 25

. IN-FIELD RESEARCH 4 5 Concept / Finding / Framework IN-FIELD RESEARCH 90 180

26 . IN-FIELD RESEARCH 4 5 Concept / Finding / Framework IN-FIELD RESEARCH In-depth Interview Adhoc Interview Observation "Contextual Inquiry" Debrief Synthsis 26

27 ..1 In-Depth Interview In-depth Interview 1. PREPARATION / 2. INTRODUCTION IN-FIELD RESEARCH >> In-Depth Interview 10 In-depth Interview / 27

Care Mapping THEME YOUR EVERYDAY LIFE. WARM-UP 10 5. WRAP - UP 5 4.

28 Care Mapping THEME YOUR EVERYDAY LIFE. WARM-UP WRAP - UP 5 4. THEME1 THEME 20 Data Consent IN-FIELD RESEARCH >> In-Depth Interview THEME1 YOUR LIFE / 28 THEME2 YOUR COMMUNITY AND FAMILY BONDS

29 Data Consent Google Map / Baidu Map / maps.me Didi Chuxing / Uber "Why" YES/NO IN-FIELD RESEARCH >> In-Depth Interview In-field 29

30 / IN-FIELD RESEARCH >> In-Depth Interview Shot-list p.20 Shot-list 0

31 IN-FIELD RESEARCH >> In-Depth Interview 1

32 IN-FIELD RESEARCH >> In-Depth Interview 2

..2 Ad-hoc Interview Ad-hoc Interview Indepth Interview In-depth Interview 1 64 2

33 ..2 Ad-hoc Interview Ad-hoc Interview Indepth Interview In-depth Interview IN-FIELD RESEARCH >> Ad-hoc Interview Activity p.20.. In-depth Interview

34 .. Observation Observation / Observation Ad-hoc Interview In-depth Interview Ad-hoc Interview In-depth Interview / / Observation AEIOU Activity Environments Interaction Chengdu COLUMN IN-FIELD RESEARCH >> Observation Objects 4 Users?

..4 Debrief Debrief 2 IN-FIELD RESEARCH >> Debrief In-depth Interview Ad-hoc Interview 1 15 0 1. e.g.

35 ..4 Debrief Debrief 2 IN-FIELD RESEARCH >> Debrief In-depth Interview Ad-hoc Interview e.g.ind-f08 e.g.tibetpainter 2 2. / Small Synthesis 1 5. Pop-up Studio Data wall (p.20) 9. Interview note Google Spread Sheet 5

36 Google Spread Sheet Debrief Google Spread Sheet Interview note Interview note IN-FIELD RESEARCH >> Debrief 6

37 ..5 Daily To Do Daily To Do In-Field Daily To Do Daily To Do Debrief p.5 Interview note Google Drive Activitiy Naming convention Crane-Tokyo-IND-M01-Dentist - Location Tokyo/Yoshino/Chengdu - Type IND In-depth, AD-HOC: Ad-hoc, MISC: others/obsevation etc., MGT: meetings - Code M: Male, F: Female, Dyed: 2 people, GRP: Group Pop-up Studio Yoshino Daily To Do... COLUMN - Description: Occupation, Special character IN-FIELD RESEARCH >> Daily To Do HDD 2 yymmdd SD Pop-up Studio 7 2

38 .4 SYNTHESIS 6 7 Concept / Finding / Framework Archetype / Opportunity Area SYNTHESIS Synthsis KJ Concept FindingFramework Archetype Opportunity Area 8

Small Synthesis Axis Framework Synthesis Small Synthesis 4.

39 .4.1 Synthesis Synthesis Data InformationKnowledgeInsight Archetype Opportunity Area 2. Debrief. Small Synthesis Axis Framework Synthesis Small Synthesis 4. Discussion Guide Framework p.40 Axis Axis Synthesis SYNTHESIS >> Synthesis Small Synthesis Discussion Guide p A/B/C Axis A Axis B C... Axis

40 2.. Axis 2. Framework 4. Discussion Guide SYNTHESIS >> Synthesis Framework Synthesis. Framework 2. / Axis 2

41 Synthesis Small Synthesis Data Wall In-depth Interview / Ad-hoc Interview / Observation Framework / Archtype / Opotunity Area SYNTHESIS >> Synthesis 1. Synthesis Data Wall 2. Data Wall Systhesis A FrameworkSynthesis 41

42 .4.2 Archtype Archetype Archetype 1 Persona Archetype / / Archetype Archetype Archetype Archetype "Why" 1 / / 1. SYNTHESIS >> Archtype 2.. / 4. Framework Daily/ Weekly/ Monthly Framework Dependency - Autonomous PH, Social Engagement, FN 42 5.

43 .4. Opportunity Area Opportunity Area Archetype Opportunity Area "Autonomous Vehicle for Elderlies" "Broadening Horizons" Opportunity Area Archetype "Why" / 1. Synthesis 70 Opportunity Area Opportunity Area / SYNTHESIS >> Opportunity Area 4

44 .5 WRITE-UP 8 9 Synthesis Deck WRITE-UP Deck Synthesis Concept Finding Archetype Opportunity Area Macro overview Methodology 44

Finding / Archetype / Opportunity Area / Framework Datawall Pop-up Studio 00 2.

45 .5.1 Deck Deck Synthesis Concept / Finding / Archetype / Opportunity Area Methodology 2 1. Synthesis Small Synthesis Concept / 4. Finding / Archetype / Opportunity Area / Framework Datawall Pop-up Studio Datawall Datawall Google Docs Framework Excell / Keynote / Illustrator Synthesis WRITE-UP >> Deck Framework / / Data Wall(p.20) Google Docs Keynote

46 4 46 4

47 4.1 ATTITUDE 4 ATTITUDE Embrace Ambiguity 47 Reduce Ambiguity Synthesis

48 4 Pros Cons ATTITUDE 48 Snow balling / Option

49 4.2 TEAM BUILDING 4 Pop-up Studio TEAM BUILDING The Lone Ranger William Tell Overture /

50 5 5 50

51 References Chipchase, Jan. Pop-up Studios, Designing the Design Experience, Chipchase, Jan. The Field Study Handbook, Studio D, GUIDE TO RUNNING POP-UP STUDIOS, PERSONAL EDITION 51 Studio D Loftwork

53 Design Research Crane Project

Transformation A Foundational Study on Aging In Japan and China

Transformation A Foundational Study on Aging In Japan and China OVERVIEW THEME METHOD : DESIGN RESEARCH LOCATION / POP-UP STUDIO THERM 2 TEAM Studio D Jan Chipchase, Venetia Tay SDM SFC NEC 3 TIMELINE