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きみえほがり
7 years ago
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1 ONY CN ( )

2 (CN)

3 ONY VAIO o-net ony Plaza Edy 1

4 CG( )

5 CB CB ( ME)1989 ( PE) 1993 ME 50 (CE) (o-net)

6 P P, P P b a + r + r P a r r ( ) r C (, ) +, MR( ) MC( ) R P + P MR a + r a + r L 1 MR b + r b + r L ( ) (1)() ( a ) * b + r ( 1 r ) * a + r( b ) ( 1 r ) r < 0 0 < r < 1 P P b a ( ) + r + r ( b + )/ ( a + ) π p * * * π P + P s * / ( ) * P, P *,

7 π ( a ) + r( a )( b ) + ( b ) ( r ) 4 1 r r 1 1 U (,, m) a + b + r + m a, b, m, U b + r U a + r U r r r r < 0 r

8 brandr 100 P 96 A 0 0

9 ) w i ( i 1,,..., m j ( j 1,,..., n) C C( w1, w,..., wm, 1,,..., n ) n 1 n n n n 1 n C ( w1,..., wm, 1,..., n 1, n ) < C( w1,..., wm, 1,..., n 1,0) + C( w1,..., wm,0,...,0, n ) n n 1 n C ( w1,..., wm, 1,..., n 1, n ) C( w1,..., wm, 1,..., n 1,0) < C( w1,..., wm,0,...,0, n ) n 1 n n ( ) (eonomies of sope)

14 .5% 13.5%

16 (FI) BtoC )

19 3 3 GE( )

22 1.1 (CN) (CN) 1. CN 1..1CN CN (ME) (PE) CN PE ME o-net 1.. π P + P s ( b + r ) + ( a + r )

23 P, P,, r 5 a b 1 π 4 + r r ( s ) ( ) 1 (6r) 0 0 1, 0 ( ) a b U (, ) r ( ) 1 9r 0 0 1, (6+r,9+r) (0,0) (3,4.5) (0,0) 1 ( )

24 1 (bakwards-indution) (9+r) (0) ( < r < (4.5) (0) (6+r) 3 ( < r < ) 1.3CN CN o-net ADL ADL o-net PE ME CN PE ME o-net

25 1.3. CN o-net o-net PE ME 4 π ( 4 s + r ) + ( 4 + r ) 4 ME PE r CN ( 1) CN (r) ( 0 CN 0 CN ( 1)CN U (, ) r CN u 5 CN 9+r u 5 CN 4.5 u 5 CN (r,9+r) (a,b) (0,5) (3,4.5) (0,5) CN ME PE

26 CN CN CN CN (9+r5) (4.5<5) CN CN r CN 0 CN PE ME CN r CN * b + r( a ) * ( 1 r ) P b + r ( b + )/ * * a + r( b ) P a + r ( a + ) ( r ) 1 m C U, P P ( ) /

27 ( ) ( ) ( )( ) ( ) * * * * * * * * r b a r b a r P b P a C r a P r b P ( ) ( ) P P 1 π π 1 0 / 1 + r a π 0 / + r a π, ( ) ( ) ( ) ( ) + + * * 4 4 r b r a r a r b ( ) ( ) * * 4 4 r b r r a r a P r a r r b r b P ( ) P P U C, ( )( ) ( )( ) ( )( ) ( ) 3 * * * * * * * * r b a r b r a r r P b P a C + + +

28 < r < 1 ( a ) ( b ) + r( a ) 3r ( b ) + 3r( r )( a ) b + r ( 1 r ) 4 r ( 1 r )( 4 r ) > 0 ( a ) r ( b ) r( a ) ( ) / b + r + r b + < 0 4 r ( 4 r ) 3 ( 4 3r )( A) + ( 4 3r )( B) r ( A)( B) 8( 1 r ) ( 4 r ) 4 ( 0 11r )( A + B ) + ( 3 8r 3r ) AB > 0 8( 1 r )( 4 r ) ( A) + ( B) + r( A)( B) r

29 1.5 CD CN CN ME PE ME PE CN CN PE ME CN CN CN CN CN ( ) (CN) (PE) (ME) MGM

30 ( ) FC 91 6 CD-ROM (CE) 94 1 CE 3 ( 39,800 ) (11 3 ) NINTENDO64 1 9, CE (DVD ) ( 39,800 )

31 (CE) (CE) ,300 ( ()50 () 50) 1050 ( ) CEO ( ) CE CE CE ( ) 4 (90 ) (CE ) CD ROM( ) CD-ROM (CE) CD ( ) CD ( )

32 CE CE CE ( ) CE ( 14,800 ) OEM ( ) ( ) OEM CE CE P P ( 39,800 )

33 95 7 9, , , , ( 39,800 ) , , , ,800 39,800 ( ) P P ( P ,000 P P P ) CE CE

34 1 100 ( ) 1 p ( ) ( ) ( ) 00 1 p ( ) ( )50 ( ) ( ) ( ) CE CE ( CE ) CE

35 CE CE CE CE 5800 RPG CE 5800 CD-ROM ROM CE CE CE ( OEM ) CE CE CD CD-ROM CE

36 ROM 3 CE ROM CD-ROM CD-ROM ( ) CE 700 DVD-ROM DVD DVD MGM DVD ( AV ) NINTENDO64 ROM NINTENDO64 CE

37 CE < > ( ( ROM )CE(CD-ROM ) ) n 1. ( ) n. ( n ) n U def U def n β p + α β p 0 β p 0 β (> 0) ( )p α n 1 µ 1 µ n ( µ µ n 0 ) ( µ µ n ) p 3

38 1 3 3 n ( p β ) (1.1) 0 ( p > β ) n ( p β ) n ( β < p β + α ) (1.) 0 ( p > β + α ) (1.1) p β π n ( β µ n ) n (1.3) (1.) π ( β + α µ ) n ( p β + α ) (1.4) ( β µ )n ( p β ) 1 (1.3)(1.4) p β ( ) (1.3)(1.4)1 ( ) ( β + α µ ) n ( β µ ) n (1.5) µ α β + µ n n (1.6) (1.5) α W (

39 U π ) W nu + nu + π n n n( β p) + n( β p) + n( p µ n ) n( β µ n ) W nu n + nu n + π (1.7) [ β + α p] + n β p) + n( p µ ) n( β + α µ ) ( (1.8) (1.7)(1.8) µ α + (1.9) µ n µ µ α n (1.10) (1.10) µ ( µ n α (1.6)(1.9) (1.6)(1.9) µ n µ A,B,C 3 A,B,C A 1 µ

40 α β µ n ( µ µ n ) α B A (1.9) ( µ µ n ) α (1.6) ( ) C (1.6)(1.9) A µ n α β + µ n ( µ µ n ) α C CE ROM CD-ROM ( µ µ n ) α A CE CE α CD-ROM µ ) (1.6) ( µ n µ α β + µ n (1.10) µ µ α n CE C CE CE

41 CE OEM OEM ( ROM ) ( CD-ROM ) CD

42 PC PC PC 1

43 3 4 5

47 ( )

49 1998 IDG O CE (

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