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15 31 Business Systems in the Entertainment Industry Cases of Kyoto Geisha districts, The Takarazuka, and Teatro alla Scala NISHIO Kumiko (Summary) This study is intend as a social scientific investigation for as to why in the traditional entertainment industry, Kyoto Geisha districts, The Takarazuka opera and Teatro alla Scala, have maintained their high quality performances and survived to this day, with a focus on the structure of personnel training and business system. With a view towards examining more heuristic facts on the basis of data, I found two peculiarity common points to those cases. 1. The students of those entertainment academies have opportunities to act with performers on the active list. 2. This opportunity works like a star selection system. Key words : entertainment industry, business system, career system, star selection system

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