INDEX P3 P5 - - GREE mobage P8 - / - P15 - GREE // - mobage // - / P25

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1 2 GREE mobage iphone FOURDIGIT Inc. VER

2 INDEX P3 P5 - - GREE mobage P8 - / - P15 - GREE // - mobage // - / P25

3

4 GREE mobage GREE mobage CREATIVE SURVEY iphoneiphone GREE mobage : :20 : : iphone : iphone

5

6 iphoneiphone iphone

7 GREE mobage GREE mobage153 (65%)74 (35%) : GREE mobage() % 18% : % 64% 7% () ()

8

9 GREE mobagegree : 116(49%) 122(51%) 1 126(53%) 112(47%) :238 1 CM 127(53%) 111(47%) CM 132(55%) 106(45%) GREE mobage

10 mobagegree 55 55(46%) 64(54%) (119 ) (119 ) 58 61(51%) 58(49%) GREE mobage

11 GREE 62 62(49%) 57(51%) (119 ) (119 ) 55 64(52%) 55(48%) GREE mobage

12 CM GREE 65 65(55%) 54(45%) (119 ) (119 ) 57 62(51%) 57(49%) GREE mobage

13 GREE 68 68(57%) 51(43%) (119 ) (119 ) 55 64(54%) 55(46%) GREE mobage

14 mobage GREE : :238

15

16 TOP

17 GREE GREE[ ] iphone : () :

18 GREE 15 / 14 / / / 5 4 / / 4 4 2

19 GREE GREE

20 mobage mobage iphone : () :

21 mobage 2 my / CM /

22 : mobage ( ) ( )

23 : : % 50% GREE mobage

24 7mobage7GREE 41 41(34%) 78(66%) (119 ) (119 ) 41 78(66%) 41(34%) GREE mobage

25 GREE mobage CM GREE mobage CM GREE mobage GREE

26 2 GREE mobage iphone Qzoo : 20 : iphone : iphone 2012/05/21 12: /05/25 16:00 CREATIVE SURVEY iphone 238

27 Get Insights for Better Design!! LAB. BLOG facebook Twitter

2

2 SNS 1 2 SNS SNS SNS facebook 3 4 2.4% 44.2% 30.9% 22.5% 4.4% 60.8% 27.8% 7.0% 0% 20% 40% 60% 80% 100% H23 5 20 39 40 0% 10% 20% 30% 40% 50% 60% 70% 80% 6 H23 7 SNS 3000 2500 2000 1500 SNS mixi GREE Twitter

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1 2 3 4 5 6 7 8 Top 15 0 500 1,000 1,500 2,000 2,500 805 7.6% 528 5.0% 512 4.8% 475 4.5% 423 4.0% 323 3.0% 322 3.0% 311 2.9% 309 2.9% 290 2.7% 238 2.2% 238 2.2% 232 2.2% 1,444 13.6% 2,116 20.0% N=10,593

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