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1 ROI Web MarkeZine

2 1 BrainPad Inc.) KN6F ,375, ASP EC NHN Japan SAS Institute Japan BB 50 BrainPad Inc , All rights reserved. 1

3 2 BrainPad Inc , All rights reserved. 2

4 Web CRM BrainPad Inc , All rights reserved. 3

5 3 Web SIer Web BrainPad Inc , All rights reserved. 4

6 Web BI ASP Web BrainPad Inc , All rights reserved. 5

7 Analysis DB-Mktg Optimization Data Mining Analysis Optimization Data ETL + Cleaning) ROI Control Data ROI SC CTI CPA CTRCVR BrainPad Inc , All rights reserved. 6

8 Web Web Web Web BrainPad Inc , All rights reserved. 7

9 1 Web 2 PV Web Web 3 BrainPad Inc , All rights reserved. 8 4

10 Web DBDB DBDB DM BrainPad Inc , All rights reserved. 9

11 Web PDC Do Web PDC Plan Web Plan Check Web Do Rtoaster Web Web BrainPad Inc , All rights reserved. 10

12 310 AG BK 302 BrainPad Inc , All rights reserved. 11

13 SVM A G D 2 C H C 3 D A E 4 M B H 5 Y D X A B n A D G B E C F n A KANEL A X Y Z 3.2% 2.5% 1.7% 1 2 Check Web Plan Do BrainPad Inc , All rights reserved. 12

14 Web Web Web SEO SEM etc LPO etc etc Web BrainPad Inc , All rights reserved. 13

15 Web SEO BrainPad Inc , All rights reserved. 14

16 WebCVR 1CPC1CPA CTRCVR CTR % Web CVR % Web CTC CPA Web CVR BrainPad Inc , All rights reserved. 15

17 Web Web Web LTV Check Plan PDC Do CRM BrainPad Inc , All rights reserved. 16

18 1 Web BrainPad Inc , All rights reserved. 17

19 2 A B A B C C 1. Web 2. Web 3. BrainPad Inc , All rights reserved. 18

20 2 Web Good Story has the right details Web BrainPad Inc , All rights reserved. 19

21 Web Web BrainPad Inc , All rights reserved. 20

22 21 BrainPad Inc , All rights reserved. Web Database

23 22 BrainPad Inc , All rights reserved. ROIPoint 1/2 Database DB DB DB Web DM

24 ROIPoint 2/2 BrainPad Inc , All rights reserved. 23

25 Rtoaster BrainPad Inc , All rights reserved. 24

26 Rtoaster Web CRM ASP Web % BrainPad Inc , All rights reserved. 25

27 Rtoaster 2 CRM Rtoaster PCASPMobile Rtoaster2 1 2 BrainPad Inc , All rights reserved. 26

28 Rtoaster 1 2 Web CRM BrainPad Inc , All rights reserved. 27

29 1. 1/2 1 2 Web AB WebHTML PCMobile BrainPad Inc , All rights reserved. 28

30 1. 2/2 LTVKnowledge One2One 1 2 CRM Knowledge One2One BrainPad Inc , All rights reserved. 29

31 2. AB Rtoaster Web A OFF CTRCVR BrainPad Inc , All rights reserved. 30

32 3. CRM Rtoaster Rtoaster Rtoaster CSV A CookieID001 (20 A ID ID Web 10%OFF 20 A CSVIDWebCookie BrainPad Inc , All rights reserved. 31

33 4. Web ID 002 G H A Cookie ID ID GHA A G D 2 C H C 3 D A E 4 M B H 5 Y D X Rtoaster Rtoaster CSV CSVIDWebCookie BrainPad Inc , All rights reserved. 32

34 5. KANEL RtoasterKANEL KANEL BrainPad Inc , All rights reserved. 33

35 BrainPad Inc , All rights reserved. 34

36 1. 1/5 RFM LTV Knowledge LTV Life time Value Web 1 1 VIP Time LTV 30 Knowledge Web BrainPad Inc , All rights reserved. 35

37 2. 2/5 Knowledge Web URL Bookmark SNS// 2 Knowledge Web Web BrainPad Inc , All rights reserved. 36

38 37 BrainPad Inc , All rights reserved. 3. 3/5 Web A G D C D M Y H A B D C E H X A G D C D M Y H A B D C E H X A B C D B E 2 3 J G A P E D K C E B 10 H A B C D B E 2 3 J G A P E D K C E B 10 H UP UP KANELSVM 2grametc. Web

39 4. 4/5 One2One My Web My UP UP LTV Rank A My BrainPad Inc , All rights reserved. 38

40 39 BrainPad Inc , All rights reserved. 5. 5/5 Web DMe DHW DWH Phone Mail Web Face to Face Mobile Web DM Knowledge

41 Rtoaster BrainPad Inc , All rights reserved. 40

42 Rtoaster Rtoaster * Web Rtoaster BrainPad Inc , All rights reserved. 41

43 Rtoaster HMV RtoasterHMVWeb* HMV Web BrainPad Inc , All rights reserved. 42

44 Rtoaster BrainPad Inc , All rights reserved. 43

45 1. 1/3 Web Web BrainPad Inc , All rights reserved. 44

46 1. 2/3 A A 1 B n A B C D E F G n 2 3 A X Y Z 3.2% 2.5% 1.7% 1 2 BrainPad Inc , All rights reserved. 45

47 1. 3/3 Web Cookie ID ID A A Rtoaster 3 Web ID 1 Rtoaster BrainPad Inc , All rights reserved. 46

48 2. Web EC 10%UP BrainPad Inc , All rights reserved. 47

49 3. EC EC 2 40%UP 2 BrainPad Inc , All rights reserved. 48

50 4. EC EC 20% UP 40% BrainPad Inc , All rights reserved. 49

51 5. EC 2, UP BrainPad Inc , All rights reserved UP

52 6. A 1 2 A 2 3 B E J 10 H KANEL 40% UP 12% UP BrainPad Inc , All rights reserved. 51

53 7. KXEN A C D M Y G D H C A E B H D X BrainPad Inc , All rights reserved. 52

54 ( BrainPad Inc , All rights reserved. 53

55 9. AB CTRCVR Web A A A ,000 BrainPad Inc , All rights reserved. 54

56 10. URL URL p/rtoaster.html?id=1120 URL URLOK 8% % UP BrainPad Inc , All rights reserved. 55

57 11. 1 A A B C D B 12% UP 5 5 BrainPad Inc , All rights reserved. 56

58 12. Web switch WWW PV PV DB DB DB BrainPad Inc , All rights reserved. 57

59 13. Web PC HTML UID UID/ UID WebOK BrainPad Inc , All rights reserved. 58

60 Rtoaster RtoasterPC AB BrainPad Inc , All rights reserved. 59

61 Rtoaster Rtoaster Docomo Rtoaster BrainPad Inc , All rights reserved. 60

62 Rtoaster PC Rtoaster PCWeb ASP2 ASP Browser Rtoaster Internet Rtoaster Web JavaScript Switch Rtoaster Rtoaster Recommend/Scorer Internet Switch Web Server JavaScriptHTML Web Rtoaster Web Brainpad IDC Rtoaster Server DB Web Server DB DB Rtoaster DB Rtoaster Transaction Server Rtoaster Rtoaster BrainPad Inc , All rights reserved. 61

63 Rtoaster Rtoaster 2 Web Apache Internet Rtoaster L2 Switch Web Server Rtoaster Rtoaster Recommend/Scorer Rtoaster WebApache Rtoaster DB BrainPad Inc , All rights reserved. 62

64 Rtoaster Rtoaster Rtoaster Rtoaster LPO Rtoaster Rtoaster Rtoaster Rtoaster Rtoaster BrainPad Inc , All rights reserved. 63

65 KN6F TEL FAX BrainPad Inc , All rights reserved. 64

2

2 2120 20153 201442014 6 Copyright(c) NEXT Co., Ltd. All Rights Reserved. 2 2013 3 2013 7,000 6,000 5,000 4,588 5,025 5,389 5,759 6,063 4,000 3,000 2,000 4,116 4,436 4,726 4,997 5,246 1,000 0 1993 1998 2003

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