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- さゆり しどり
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1 Management Journal vol.17 PwCStrategy& www.strategyand.pwc.com. C
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5 PwCStrategy& www.strategyand.pwc.com. 17 Facebook TwitterSNS 90 ITIPO 1SNS 3 SNS SNS SNS Augmented Reality 2 4P 5P 3 e 4 5Ci ipoditunesiphone Cconnected, communicating, contentcentric, computerized, community-oriented, always clicking BRICs
6 PwCStrategy& www.strategyand.pwc.com. FacebookTwitterSNS Google iPhoneFacebookTwitter 6 Facebook Groupon SNS world wide web 1990 Yahoo! Yahoo! Google Yahoo! Google 4
7 8 1 Google web SNS Yahoo! SNS SNS SNS 10SNS , SNS FacebookmySpace myspace myspacenews CorpmySpace 1/10 5
8 SNS SNS websns 2010:The Shallows SNS SNS 2 1 FacebookTwitter Narcissism Epidemic Twitter SNS Facebook SNS 2SNS 32 SNSLikenomics Likenomics Rohit Bhargava Like Levis3Gogobot 6
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12 6 Twitter Twittermixi 6 SNS Facebook300 mixigree 2,000 mixigree Facebook SNS Ford syncbmw VisionConnectedDrive 10
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14 PwCStrategy& www.strategyand.pwc.com SNS SNS e 4.5e 5P 12
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18 The Coming Wave of Social Apponomics by Matt Anderson, Henning Hagen, and Gregor Harter, strategy+business, Issue 62 Spring
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22 4 38 e 5020 The M-Commerce Challenge to Retail by Matt Anderson, Nick Buckner, and Stefan Eikelmann, strategy+business, Issue 62 Spring SNS 20
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27 Shopper Marketing 4.0: Building Scalable Playbooks That Drive Results by Matthew Egol, Report with GMA. Win-Win 25
28 PwCStrategy& www.strategyand.pwc.com. C PDD24 100Mbps 1 PDD PDD PDD PDD 26
29 PDD PDD PDD PDD 1 PDD PDD 3D C 10 iipod itunesiphone early adopter CC connected, communicating, content-centric, computerized, community-oriented, always clicking CBRICs C2020 BRICs
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37 The Rise of Generation C by Roman Friedrich, Michael Peterson, and Alex Koster, strategy+business, Issue 62 Spring The Thought Leader Interview : Didier Lombard by Art Kleiner and Pierre Péladeau, strategy+business, Issue 62 Spring
38 Media Highlights
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40 Management Journal vol.17 PwCStrategy& www.strategyand.pwc.com.
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JAPAN MARKETING JOURNAL 110 Vol.28 No.22008
Vol.28 No.22008 JAPAN MARKETING JOURNAL 110 Vol.28 No.22008 JAPAN MARKETING JOURNAL 110 Vol.28 No.22008 JAPAN MARKETING JOURNAL 110 Vol.28 No.22008 JAPAN MARKETING JOURNAL 110 Vol.28 No.22008 JAPAN MARKETING
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Japan Marketing Academy JAPAN MARKETING JOURNAL 123 Vol.31 No.32012 JAPAN MARKETING JOURNAL 123 Vol.31 No.32012 JAPAN MARKETING JOURNAL 123 Vol.31 No.32012 JAPAN MARKETING JOURNAL 123 Vol.31 No.32012 JAPAN
JAPAN MARKETING JOURNAL 110 Vol.28 No.22008
JAPAN MARKETING JOURNAL 110 Vol.28 No.22008 JAPAN MARKETING JOURNAL 110 Vol.28 No.22008 JAPAN MARKETING JOURNAL 110 Vol.28 No.22008 JAPAN MARKETING JOURNAL 110 Vol.28 No.22008 JAPAN MARKETING JOURNAL 110
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