Brand remodeling Remodeling DNA
|
|
|
- みひな てっちがわら
- 9 years ago
- Views:
Transcription
1
2 Brand remodeling Remodeling DNA
3 2
4 2003 7, * * *3 4 *4 * D.Aaker *6 3
5
6 KAGOME
7 IR 6
8 7
9 8
10 9
11 10
12 ( ) 11
13 ,,, 12
14 , ,000 2,771,
15 NRP NRP 98 5 GM COO NRP 14
16 15 NRP
17
18
19 18
20
21 20
22 Z 21
23
24 23
25 24
26 25
27
28 ,200 2,364, , , ,
29
30 WWBP * World Wide Brand Positioning(WWBP) 29
31 WWBP WWBP WWBP WWBP WWBP WWBP 1999 NK WWBP DNA WWBP Atenza WWBP
32 RX , , , WWBP WWBP WWBP WWBP WWBP Zoom-Zoom Stylish Insightful Spirited Stylish Distinctive Design Insightful Exceptional Functionality Spirited Responsive Handling Performance
33 AC AC
34 Quality Vision Design Policy Quality Vision 21 Among Leader Best in Class Competitive Un-competitive RX-8 RX-8 R X Zoom-Zoom 33
35 WWBP AC WWBP
36 WWBP Zoom-Zoom Stylish, Insightful, Spirited NRP 4 AC 35
37 *
38 *14 37
39 *15 38
40 39
41 *16 *
42 *18 19 *20 41
43 *21 42
44 -8 *22 43
45 *23 *24 44
46 45
47 * * * Aaker(1997) * * *6 Aaker(1991) *7 * Ford(Lincoln, Mercury)MazdaVolvoLand RoverJaguar Astron Martin * *13 Aaker
48 *14 Aaker * * * *18 Aaker *19 * *21 Aaker * * *
49 Aaker,David A.(1994) Managing Brand Equity.(,1993 ) Aaker,David A.(1996) Building Strong Brands,Free Press.(,1997 ) A DIAMOND Family2001 No.134, , NISSAN Brand IdentityBrand Marketing Seminar ,
50 p Vol. p p p p p p p p p RE Stories on MAZDA Stories on MAZDA Stories on MAZDA MAZDA Official Website Web Museum Auto ASCll ,Vol P
51 ABC IT IR
52 J RD
11夏特集号初校.indd
1 2 3 5 50 40 7 6 3 ABC 3 5 A 5% B C 100 3 1 2 3 A 5% 5% 5% B 10% 5% 0% C 20% 10% 15% A 15.8% 15.0% 0.8% B 15.5% 15.0% 0.5% C 12.2% 15.0% 2.8% 2,000 1,500 1,000 500 0 10% 5% 3% 1% 01 5 10 15 20 25 30
第43巻第2号【論説】製品ブランドから製品・小売ブランドへの発展
43 2 2004 7 113 1970 1970 1970 1970 80 114 43 2 1) UNIQLO UNIQLO 1970 1980 1) (1) (2) (3) (3) 1970 [2003] 115 1970 1980 DC DC 1970 80 1970 2) 1970 1980 DC 1970 2) Kapferer[1997] Aaker[1996] [1999] [2000]
JAPAN MARKETING JOURNAL 110 Vol.28 No.22008
Vol.28 No.22008 JAPAN MARKETING JOURNAL 110 Vol.28 No.22008 JAPAN MARKETING JOURNAL 110 Vol.28 No.22008 JAPAN MARKETING JOURNAL 110 Vol.28 No.22008 JAPAN MARKETING JOURNAL 110 Vol.28 No.22008 JAPAN MARKETING
AC-2
AC-1 AC-2 AC-3 AC-4 AC-5 AC-6 AC-7 AC-8 AC-9 * * * AC-10 AC-11 AC-12 AC-13 AC-14 AC-15 AC-16 AC-17 AC-18 AC-19 AC-20 AC-21 AC-22 AC-23 AC-24 AC-25 AC-26 AC-27 AC-28 AC-29 AC-30 AC-31 AC-32 * * * * AC-33
エンジョイ北スポーツ
28 3 20 85132 http://www.kita-city-taikyo.or.jp 85 63 27 27 85132 http://www.kita-city-taikyo.or.jp 2 2 3 4 4 3 6 78 27, http://www.kita-city-taikyo.or.jp 85132 3 35 11 8 52 11 8 2 3 4 1 2 4 4 5 4 6 8
26 2 3 4 5 8 9 6 7 2 3 4 5 2 6 7 3 8 9 3 0 4 2 4 3 4 4 5 6 5 7 6 2 2 A B C ABC 8 9 6 3 3 4 4 20 2 6 2 2 3 3 4 4 5 5 22 6 6 7 7 23 6 2 2 3 3 4 4 24 2 2 3 3 4 4 25 6 2 2 3 3 4 4 26 2 2 3 3 27 6 4 4 5 5
Microsoft Word - 教材ガイド一覧ビデオ.doc
V V V V V V V V V V V V 1 V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V IT Web CG V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V V NO V V V V V
01
2 0 0 7 0 3 2 2 i n d e x 0 7. 0 2. 0 3. 0 4. 0 8. 0 9. 1 0. 1 1. 0 5. 1 2. 1 3. 1 4. 1 5. 1 6. 1 7. 1 8. 1 9. 2 0. 2 1. 2 3. 2 4. 2 5. 2 6. O k h o t s k H a m a n a s u B e e f 0 2 http://clione-beef.n43.jp
みさき_1
2 3 4 5 6 7 1F 2F 8 9 10 11 17 18 19 20 21 22 23 24 31 25 26 27 28 29 30 8 1 2 3 4 5 6 7 6 8 7 16 7 8 9 10 11 12 14 15 13 17 23 Vol.41 8 6 20 11 7 15 7 23 7 7 7 16 23 23 8 13 18:00 22:00 722
H21_report
vol.4 1 2 6 10 14 18 20 22 24 25 1 2 2172 73 3 21925 926 21125 126 4 5 6 21629 630 7 21107 108 21127 128 8 9 10 21616 617 11 211026 1027 211213 1214 12 13 14 21713 714 15 2194 95 211031 111 16 17 18 19
2009-9-2.indd
Q No.1441 Q No.1442 Vol.33 NO.9 (2009) 30 (614) Q No.1443 Vol.33 NO.9 (2009) 31 (615) Q No.1444 Vol.33 NO.9 (2009) 32 (616) Vol.33 NO.9 (2009) 33 (617) Vol.33 NO.9 (2009) 34 (618) Q No.1445 Vol.33 NO.9
untitled
Vol.27 1 Vol.27 2 Vol.27 3 Vol.27 4 Vol.27 5 Vol.27 6 Vol.27 7 Vol.27 8 Vol.27 9 Vol.27 10 11 Vol.27 Vol.27 12 Vol.27 13 Vol.27 14 Vol.27 15 Vol.27 16 Vol.27 17 Vol.27 2007 10 29 18 http://www.nira.or.jp/index.html
09030549_001.図書館31-1
vol.31 NO.1 2 3 5 6 10 12 8 1947-1954- 1950-1838-1904 1952-1996 1 913-1954 1981-1958- 1 902-1992 1972-1946- 1 940- 1 2 3 3 5 6 6 8 8 12 8 8 1 2 2 http://library.hokkai-s-u.ac.jp/cgi-bin/tosyokan/index.cgi
VOL a s d f g h
VOL.20013 -- 1937 101939 1940410 1940 1 VOL.20013 2030 193810 19391034 1937 a s d f g h 1995139140161 1998348 1988236 1994577578 1998 1987151 1922 2 VOL.20013 101110 3000500 70 1929 1920 1927 70 4050 30
untitled
12 3 10 27 1 100 1/10 1/3 2012 24 27 22 23 153 8407 26 28 563 275 26 260 275 120 67 21 15 98 70 8407 7791 616 70.2 19 50 100 300 vol.195 12 10 12 22 11 23 30 0.022 22 11 23 1 9230+0.022 22 11 23 vol.194
JAPAN MARKETING JOURNAL 123 Vol.31 No.32012
Japan Marketing Academy JAPAN MARKETING JOURNAL 123 Vol.31 No.32012 JAPAN MARKETING JOURNAL 123 Vol.31 No.32012 JAPAN MARKETING JOURNAL 123 Vol.31 No.32012 JAPAN MARKETING JOURNAL 123 Vol.31 No.32012 JAPAN