ECOM http://keirin.jp 2006
1...1 1. EC...1 1.1....1 (1) EC 2006 2020...1 (2) EC...2 (3) EC...3 (4)...5 1.2. EC...5 (1)...5 (2)...7 (3)...8 (4)...9 (5)...11 (6)...11 (7)...12 2. EC...14 2.1....14 2.2. B2B...15 2.3. B2C...16 2.4. C2C...18 2.5....19 3. EC...22 3.1....22 3.2. B2B/B2C/C2C...23 (1) B2B...24 (2) B2C...27 (3) C2C...28 3.3....30 (1)...30 (2)...31 3.4....32 4. RFID...34 4.1. RFID...34 - i -
(1)...34 (2)...35 (3)...37 4.2. RFID...38 4.3. RFID...39 4.4. RFID...41 2...44 1....44 2....44 3....46 3.1....46 3.2....48 4....49 4.1....49 4.2....52 5....54 6....55 7....57 3...59 1....59 1.1....59 (1)...59 (2)...59 1.2. B2B...60 (1)...60 (2)...61 1.3. B2C...62 (1) Amazon (DangDang.com)...62 (2) YOUCAN (96188.com)...63 (3) B2C...64 1.4....64 (1) CECA...64 (2) TMC...66 (3) CIECC...67 (4) dangdang.com...69 - ii -
(5) YeePay.com...70 (6) YOUCAN...71 (7) ZHEJIANG NETSUN...72 (8)...74 (9) AUTO-ID...76 (10)...77 (11)...78 (12)...80 2....82 2.1....82 2.2....84 2.3....86 2.4....90 2.5....91 2.6....92 - iii -
1 1. EC 1.1. 2005 1 8 2005 4 1 11 2006 2010 5 (1) EC 2006 2020 2006 5 8 2006 2020-1 -
(2) EC a 2006 5 24 B2B B2C C2C G2B 2 60-2 -
b 2006 7 1 c 2006 3 10 (3) EC a 2006 1 26 2006 3 1-3 -
9 99 1 2 9 BPO 5 57 b 2006 3 30 27 IP c 2006 4 7-4 -
(4) a PIPA 1 2005 4 2003 2005 2006 4 OECD JIS Q150001 Privacy Information Protection Assessment of Dalian Software and Information Service Industry: PIPA2006 7 28 1 PIPA 8 30 PIPA 2006 10 PIPA 1.2. EC EC EC (1) 1-1 2000 2005 400 06 1 9 210 1 2007 2-5 -
458 553 1-1 500 400 300 200 100 0 87 109 145 180 214 263 312 360 369 98 99 00 01 02 03 04 05 06 24 43 85 145 207 269 335 390 443 9 23 34 59 80 94 111 137 CNNIC 1 3700 2 1-2 9,097 3,267 10.4 16.7 1-2 2002 2006 CAGR (02 06) 2006 2007 162.1 210.1 6.7% 19.1% 302.0 69.6% 59.1 137.0 23.4% 12.5% 1,317.4 10.4% 53.0 86.3 13.0% 7.9% 128.6 67.1% 34.5 50.6 10.0% 4.6% 82.5 61.3% 16.5 40.0 24.8% 3.6% 1,129.7 3.5% 32.0 37.6 4.1% 3.4% 60.4 62.3% 26.5 33.9 6.4% 3.1% 51.3 66.1% 609.4 1,098.5 15.9% 19.1% 6,574.7 16.7% http://www.internetworldstats.com/ CNNIC 2006 12 31 PC 5,940 900 20.0 84.3 14.88-6 -
21.4 256,696 2005 120,590 88.6 (2) a 2006 4.88 97.5 452 82 600 b www.ectrustprc.org.cn2005 11 30 2006 3 12 60 ebay China 17-7 -
(3) 2005 9 27 8 2006 10 20 1-3 250 1-3 20 1 ECP37010205001 2 ECP11010405002 3 ECP11010805003 4 ECP61011305004 5 ECP22010405005 6 ECP44010605006 7 ECP44010205007 8 ECP31011505008 9 ECP11010805009 10 ECP21010205010 11 ECP42010605011 12 ECP11010505012 13 ECP32011105013 14 ECP50010705014 15 ECP33010305015 16 ECP35010506016 17 ECP65010106017 18 ECP41010206018 19 ECP11011506019 20 ECP34011106020 2006 5 1 140 17 120 2 2 http://www.atardaily.com.cn/view.asp?id=200073-8 -
2006 4 27 (4) a 2 B2CB2C B2B B2C B2C B2B B2C POS B2C B2B e elong 85 5060B2B 2005 31.9 19.1 13.8%9.2 44.1%80 B2B 2006 7 18 73.8 COD 28.1 15.2 12.4% 2.4 2.0 2005 10 26-9 -
1,000 5,000 b 50 PayPal Westpay.com Yeepay.com alipay.com PayPal PayPal PayPal 2005-10 -
(5) 17 4 B2B B2C C2C C2C 2006 1 C2C CEO 3 (6) 2001 4 2006 180 7 1 10 870 20 5 10 20 6 3 http://www.jscj.net/tax/63/242.php. 4 1998 2001 5 http://new.xinhuanet.com/employment/2006-06/05/content_4645375.htm. 6 2006 6 4 5-11 -
2006 5 CEO 3 7 (7) 2005 GDP 18.5 10 16 8 7.5 190 4 2 12.3 944 50 7,800 3 205 2006 4 2 70 2006 4 3PL 1 1.5 2004 2005 700 1,000 9 7 2007 1 8 8 http://www.56cul.com/view.aspx?articaleid=6084. 2006 11 9 http://xxhs.mofcom.gov.cn/subject/dzshwbg/index.shtml. - 12 -
16.67% 10 CRM 23.3 1-4 2006 12 31 6 1-4 0% 10% 20% 30% 40% 50% 60% 70% 19 10 http://www.dm56.com. - 13 -
2. EC 2.1. CCID iresearch 2 11 1-5 EC B2B+B2C/C2C 14,000 13,225 12,000 10,000 iresearch,2006.02 11,248 8,000 6,000 CCID,2006.02 4,800 7,400 6,785 4,000 2,000 0 1,088 1,809 545 775 2,900 1,413 3,239 2001 2002 2003 2004 2005 2006 E www.ccidnet.com iresearch 2006d. 1.CCID EDI B2B B2C C2C 2.iResearch B2B B2C C2C 1-5 CCID 2005 7,400 11 2004 2005 1-5 iresearch 2006 1 16 11 (2005) 21-14 -
12 CCID 502010 5 2,342 80 iresearch 2010 14 7,800 230 13 2.2. B2B B2B CCID 2005 B2B 92 6,500 2004 106B2C C2C 472 120 14 2006 B2B 2010 B2B 4.81 75 CCID 1-6 iresearch 2005 B2B 6,500 2004 106 B2B 95 CCID 2006 B2B iresearch 2010 B2B 14.47 220 CCID iresearch 1-6 B2B 160,000 140 140,000 120,000 100,000 80,000 60,000 40,000 20,000 120 100 80 60 40 20 0 2001 2002 2003 2004 2005 2006 2007E 2008E 2009E 2010E 0 www.iresearch.com.cn B2B B2B B2B 2005 B2B 12.6 15 2006 3 4.51 12 2007 1 8 13 www.ccidnet.com iresearch (2006d) 14 www.ccidnet.com. 15 www.analysys.com.cn. - 15 -
16.48 16 3,000 1-7 iresearch 2005 B2B 153 2010 306 400 300 200 100 95 107 1-7 B2B 120 135 153 174 198 263 227 306 20 15 10 5 0 2001 2002 2003 2004 2005 2006e 2007e 2008e 2009e 2010e 0 iresearch 2006d B2B 2.3. B2C B2C 2005 B2C B2C B2C DangDang.com 17 B2C 2005 14 61.8 14.0 18 2010 16 www.analysys.com.cn/main/www/newshtml/132837.htm1 17 2007 1 9 DangDang 18 iresearch(2006a). - 16 -
28 1-8 B2C CCID 2005 472 2010 B2C 3,370 5.4 1-8 B2C CCID () 4,000 3,000 2,000 1,000 60 55 50 45 40 35 ( ) 0 2006 2007 2008 2009 2010 30 EC CCID 1-9 iresearch B2C CCID iresearch B2C ebay ChinaCCID 1-9 B2C iresearch 500 70 () 400 300 200 100 60 50 40 30 20 10 ( ) 0 2003 2004 2005 2006 2007 2008 2009 2010 0 iresearch 2006a - 17 -
2.4. C2C C2C 2 3 CCID 2005 C2C 120 1800 2004 17 600 C2C B2C 2006 2010 C2C 181.1 50.92006 921.2 46.12010 19 1-10 C2C iresearch 2001 2005 CAGR 142.0iResearch 2006 2010 C2C C2C B2C 2010 C2C 1,000 1.6 1-10 C2C 160 300 () 140 120 100 80 60 40 20 250 200 150 100 50 ( ) 0 2001 2002 2003 2004 2005 0 iresearch 2006b C2C 1-11 2004 2005 C2C C2C 202005 2,245 C2C 2010 7,200 20 C2C 2003 194 2005 611 19 CCID 20 iresearch(2006b) - 18 -
1-11 C2C 2500 2000 750 600 1500 450 1000 300 500 150 0 2001 2002 2003 2004 2005 0 1-10 2.5. 2006 21 iresearch iresearch 2 1-12 iresearch 2005 164 122 2010 2,800 56 21 2007 1 8-19 -
1-12 3000 140 () 2500 2000 1500 1000 500 120 100 80 60 40 20 ( ) 0 2004 2005 2006E 2007E 2008E 2009E 2010E 0 iresearch 2006d 2005 98 iresearch 2010 94 1.2. (4) 2006 7 73.8 B2C DangDang.com 2030 60COD 1-13 1-13 0% 10% 20% 30% 40% 50% 60% 70% 66.1 26.7 29.9 20.3 19.8 2.1 iresearch 2006e - 20 -
EC 2006 3 4 2006 22 322 1-14 60 COD 39.412.36.0 COD 80.6 9.5 7.4 iresearch 1-14 0% 10% 20% 30% 40% 50% 60% 70% 60.2 39.4 12.3 6.0 2.1 http://ebanking.ciweekly.com. 22 http://ebanking.ciweekly.com. - 21 -
3. EC 3.1. CCID 2004 4,486 B2B 1,811 B2C 2,219 C2C 456 23 3 1 CNNIC 2004 5.9 1-15 ICP Internet Contents Provider B2B/B2C/C2C DangDangeBay enet YOUCAN EC 23 CCID(2005) - 22 -
1-15 B2B 1) EC () 2) EC 3 ( ) 4) B2C 1) () 2 () 3) C2C ( ) B2B B2C C2C ebay China 600 700 3.2. B2B/B2C/C2C 2005 2006 Joyo.com DangDang.com Taobao ebay China 2006 ebay - 23 -
China Taobao ebay B2B B2C C2C 2006 (1) B2B B2B B2B Alexa emarket Place Business Week 6 B2B No.1 B2B Yahoo! Amazon B2C ebay C2C 4 24 B2B B2B B2B B2B 25 3,000 3 B2B 3 Alibaba.com 60.5Globalsources.com 21Hc360.com 17% 0.8 26 Globalsources.com Hc360.com B2B 27 B2B 1-16 24 2007 1 12 25 B2B B2B (http://opentechpress.jp/enterprise/article.pl?sid=06/06/06/1829200) 26 www.analysys.com.cn. 27 B2B (www.hc360.com. 2006.3.28). - 24 -
1-16 2005 B2B 3% 8% 7% Hc360 8% 53% Global Souces 21% B2B www.analysys.com.cn 2005 2006 a 2005 Yahoo ChinaYahoo Yahoo China 2006 Yahoo ChinaYahoo China 2006 400 800 Google Baido 28 2004 2005 2006 2007 1 8 B2B ASP meet at Alibaba 28 Global Talents Weekly No.1892, 2007 1 7-25 -
ERP 29 2006 5 23 AliPay 6 1 b 2006 Globalsources.com Globalsources.com 2006 B2B 2006 B2B B2B www.focusmedia.cn B2B c 2005 6 22 B2B www.315.com 6 2006 9 4 PR www.china.com 29 2007 1 11-26 -
3,000 100 B2B (2) B2C 2006 12 8 B2C 1 B2C 95 B2C 94 2006 3 B2C DangDang 3,756 2 Joyo 2,080 245 3 1-17 2006 Joyo Sohu.com Sohu DangDang 1-17 2006 3 B2C 32% DangDang 41% 1% 3% Joyo 23% www.analysys.com.cn 30 http://www.ebworld.com.cn/top100/b2c/zhibo/bg.pdf - 27 -
B2C DangDang 30 2004 6 10 B2C B2C Amazon Joyo Amazon ChinaAmazon China B2C DangDang 2006 7 DangDang DCM Alto Global 2,700 32 B2C DangDang YeePay Joyo Sohu 2006 C2C Taobao B2C B2B C2C Taobao B2C Taobao Taobao B2C DangDang Joyo B2B Taobao C2C Taobao B2C 300 33 (3) C2C C2C Eechnet ebay China Taobao.com 2 IM Instant Messaging Paipai DnagDang C2C Taobao 3 ebay China C2C 1-18 Taobao.com ebay China 1-19 31 2007 1 9 DangDang 32 2007 1 9 DangDang 33 2007 1 12-28 -
1-18 C2C 2006 Paipai 14% 2% Taobao 44% Ebay(China) 40% www.analysys.com.cn 1-19 C2C 100% 80% 60% 40% 20% Ebay(China) Taobao 0% 2003 2004 2005 2006.Q1 iresearch 2006b. C2C Yahoo! Japan ebay China Tom.com ebay China 34 34 Global Talents Weekly No.1892, 2007 1 7-29 -
Taobao.com 35 2005 C2C Paipai DangDang C2C 3.3. (1) 2000 2001 400 2005 3,000 2004 48.2 2000 0.38 2005 56.6 840 2004 61.72007 1.4 5,300 100 1-20 1-20 160 60 () 140 120 100 80 60 40 20 0 2003 2004 2005 2006E 2007E 2008E 2009E 2010E 50 40 30 20 10 0 ( ) iresearch 2006f 2005 300 150 200 35 No. 36-30 -
IT 2005 20 2005 30 2002 1 WTO 50 (2) 2006 3 18.35 3 1-21 3 3 60.3 1-212006 3Q 0% 20% 40% 60% 80% 100% www.analysys.com.cn 37-31 -
40 3.4. B2B B2C C2C 2005 8 Yahoo 10 Yahoo 40 Yahoo China Yahoo VC ebay PayPal Amazon Google Vesta newegg SNS MySpace 1-22 NASDAQ Ctrip.com NASDAQ VC 39 WTO 50 Amazon Joyo ebay Eechnet 38 No.284 39 WTO - 32 -
1-22 MySpace Google 2.6 Blog or SNS Yahoo(China) Tickets.com Baidu elong( Tecent(IM) Ctrip( Shanda OnlineGame) 20 SINA 19 NETEASESOHU Expedia Tom.com B2B Alibaba 40 Global Sources Hc360.com B2C Joyo DangDang C2C eachnet Daobao PaiPai Yahoo Amazon Ebay No.284-33 -
4. RFID RFID IC 2 3 1990 IC Gold Cards Project RFID 4.1. RFID (1) 11 5 RFID RFID 2006 2006 2020 RFID 2020 3C RFID 2006 6 14 RFID 1-23 RFID 2006 2008 3 RFID 2008 2012 4 2013 RFID RFID RFID RFID RFID 4-34 -
SCM 1-23 RFID UHF 2006-2008 2008-2012 2013 1)IP 2)RFID 3)PJ 1) 2) 3) RFID 1) 2)RFID (2) 2006 RFID 40 2004 2004 2 RFID RFID RFID RFID 2005 12 2003 RFID 54 2007 2 13 86 6 86 7 40 2006 12 21-35 -
41 1-24 2006 22 6 42 1-24 RFID 1. 45 2. 45 6 3. 24 8 4. 14 7 5. 17 2 6. 50 4 7. 4 2007 2 13 2006 4 www.rfidgroup.org.cn RFID 2006 6 ISO/IEC 15693 ISO/IEC 18000 RFID RFID 1-25 LF HFMW 50KHz 190KHz 13.56MHz 7KHz 432MHz 432.79MHz 5.725GHz 5.850GHz RFID 13.56MHz HF RFID UHF 800 960 MHz RFID 900MHz 910MHz 910.1MHz 41 2007 1 10 42 2006 12 21-36 -
1-25 RFID 5.850MHz 5.725GHz RFIDETC UHF 960MHz 800MHz RFID 434.79MHz 432MHz RFID 13.56MHz 7KHz 190KHz 50KHz RFID RFID ISO/IEC 14443 TypeA TypeB ISO/IEC 15693 RFID RFID 2004 800 960MHz 2007 (3) a RFID 2005 11 RFID 156 400 RFID R&D RFID - 37 -
b 2006 12 6 RFID 2006 12 RFID 27 2004 RFID RFID c RFID 2006 RFID RFID 2006 1986 3 863 RFID 30 43 4.2. RFID 44 RFID LH HF UHF MW 1,000 HF 13.56MHz RFID ISO14443B 2.5 ISO14443A UHF 900MHz RFID EPC RFID LF HF UHF MW 1 43 2007 1 12 44 2006 12 21-38 -
RFID UHF RFID RFID 125KHz 13.56MH UHF HF 2006 UHF 2006 6 RFID RFID RFID 4.3. RFID RFID RFID 2005 RFID 14 36.9 RFID 20052005.10 15.58 2005 2006 RFID 2006.2 14 2005 2006 RFID 2006.5 16.0 www.ccidcom.com/technology/wareless/200601/6935.html 18.0 CCID 2005 RFID 2006.02 36.9 4.6 CCID 2006 RFID 59.7 CCID CCID RFID 80-39 -
1-26 2005 2006 RFID RFID 2006 20 77.515.57 1-26 2004 09 RFID 2004 2005 2006 2007 2008 2009 9.3 12.4 15.5 20.8 29.3 38.1 1.9 2.5 3.1 4.1 5.8 6.8 0.9 1.1 1.4 1.9 2.7 5.7 12.0 16.0 20.0 26.4 37.8 50.6 RFID 2006-5-22 1-27 RFID 2005 3% 7% 7% 12% 2 38% / 8% 14% 11% http://industry.ccidnet.com 1-27 RFID RFID 3 2004 2005 1.1 2006 2.7 2006 07 8 2008 9 2008 2008 2010 RFID - 40 -
2006 6 NFC IC 2007 4.4. RFID RIFD ascm 863 UHF Symbol Concard Unity International Limited SI 2005 12 EMS RFID RFID 99.4 100 20 RFID 5 6 bscm EPC UHF Intel Symbol SI EBA 2006 2 RFID - 41 -
40 36 27 cnovetex NOVETEX Gen2 EPC 20 10 / SCL SI UPM Rafsec Alien Technology 2005 10 06 3 RFID 1 2 d CRM HF 13.56MHz NEC SI Digital Harbor CRM J-STYLE 2005 3 RFID 1 RFID CRM e UHF 900MHz 910MHz 910.1MHz 1990-42 -
RFID 6 3 RFID f RFID 13.56MHz ETC UHF MW RFID 915MHz RFID 4 i ii iii iv - 43 -
2 1. 2-1 2-1 GMI Global Marketing Insite, Inc. 1,300 2007 2 2. 3,809 1,300 3,809 2-2 2-5 3,809 82.7%iResearch 2005 14.0 45 2005 2-2 20 30 45 18-44 -
50 50 2-2 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 18 19 24 25 29 30 34 35 39 40 44 45 49 50 54 55 59 60 56.1% 50.0% 54.5% 66.1% 80.3% 87.6% 86.9% 76.9% 76.3% 69.3% 3809 69.3 86.580.9 2-3 2-3 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 80.9% 86.5% 2-4 2-4 0% 20% 40% 60% 80% 100% 77.4% 86.4% 83.9% 78.6% 78.0% 80.1% 69.0% - 45 -
87.8 50 68.5 2-5 2-5 0% 20% 40% 60% 80% 100% 50 50 87.8% 82.7% 80.8% 68.5% 3. 1,300 3.1. 1300 19 29 61.5 40 8.2 2-6 2-6 0% 20% 40% 60% 80% 100% 18 19 24 25 29 30 34 35 39 40 44 45 49 50 60.9 39.1 2-7 69.3 2-3 - 46 -
2-7 0% 20% 40% 60% 80% 100% 60.2 0.4 2-8 2-8 0% 20% 40% 60% 80% 100% 57.5 2-9 B2C 2-9 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 50 50 2-10 15 3 5 14.9-47 -
2-10 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 5,000 5,000 10,000 10,000 20,000 20,000 30,000 30,000 50,000 50,000 70,000 70,000 100,000 100,000 150,000 150,000 200,000 200 000 3.2. 2-11 5 8 39.8 41.55 21.9 35.85 2-11 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 1 12 23 35 58 810 10 68.7 62.9 BBS64.5SNS 41.6 31.9 2-12 2-12 0% 10% 20% 30% 40% 50% 60% 70% 80% BBS 31.9 41.6 53.5 54.9 49.6 64.5 62.9 68.7-48 -
4. 4.1. 2004 52.0 1999 6.4 2-13 2004 2-13 0% 20% 40% 60% 80% 100% 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2-14 53.3 51.3 43.135.7 35.5 35.5 13.0 2-14 0% 10% 20% 30% 40% 50% 60% CD DVD AV,, 4.0 1.9 6.4 9.4 13.0 19.5 17.2 30.2 26.8 35.7 32.1 22.9 35.5 35.5 43.1 53.3 51.3-49 -
2-15 2-15 1 AV 13.2 14.4 2 11.0 9.9 3 9.6 8.8 4 7.2,, 5 7.2 5.6 6.2 2-16 10 2-16 1 AV 16.5 15.6 2 10.1 13.4 3 8.0 8.9 4 7.7 5 AV 7.9 4.8 7.1 2-17 5-50 -
2-17 0% 20% 40% 60% 80% 100% 10 11 20 21 50 51 100 200 32.2200 500 24.8 2-18 2-18 0% 20% 40% 60% 80% 100% 50 50 100 100200 200500 5001,000 1,0002,000 2,000 500 36.5 2-19 1,000 57.2 2-19 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 500 500 1,000 1,0002,000 2,0003,000 3,0005,000 5,00010,000 10,000 2-19 2-20 33.5 2-20 - 51 -
2-20 0% 10% 20% 30% 40% 50% 60% 70% YeePay PayPal 3.2 8.8 12.1 24.4 33.5 36.6 43.6 63.9 35.3 YeePay PayPal 20.9 17.3 4 13.7 2-21 B2C 2-21 0% 20% 40% 60% 80% 100% YeePay PayPal 4.2. 2-22 93.1 87.9 92.39 74.3 73.669.4 46.6 28.1-52 -
2-22 0% 20% 40% 60% 80% 100% 40.0 2-23 2-23 0% 10% 20% 30% 40% 50% 8.1 27.4 40.0 37.2 28.816.1 2-24 2-24 0% 5% 10% 15% 20% 25% 30% 35% 40% 13.0 16.1 17.7 23.5 28.8 30.1 37.2-53 -
2-25 56.452.2 43.8 41.6 2-25 0% 20% 40% 60% 80% 100% 5. 2-26 8-54 -
2-26 0% 20% 40% 60% 80% 100% 2-27 62.6 27.435.5 B2C 2-27 0% 10% 20% 30% 40% 50% 60% 70% 8.6 16.5 14.6 19.3 27.4 35.5 34.7 62.6 6. 2-28 2-29 20.0 10 19.314.9 14.413.7-55 -
28.8 21.4 20 2-28 PC 0% 20% 40% 60% 80% 100% 2-29 0% 20% 40% 60% 80% 100% 2-30 64.7 2005-56 -
46.4 71.8 49.8 46 2-30 0% 20% 40% 60% 80% 100% 7. B2C 2-31 93.388.8 77.5 49.5 2-31 0% 20% 40% 60% 80% 100% BBS 0.8 0.9 10.5 23.6 37.0 36.4 49.5 64.2 77.5 74.9 88.8 93.3 46 2005 3 http://www.johotsusintokei.soumu.go.jp/linkdata/nwlife/nwlife_index.html - 57 -
95.1 2-32 2-32 0% 20% 40% 60% 80% 100% OS 0.9 0.4 11.0 30.4 29.5 32.6 32.5 71.8 53.8 62.5 67.7 82.5 95.1 2-33 48.0 10.4 35.4 47 12.5 B2C 2-33 0% 20% 40% 60% 80% 100% 47 46-58 -
3 1. 1.1. 2006 10.4 16.7 8.5 2EC 2,600 1 3700 2006 12 31 1 EC (1) 2007 1 8 15 EC EC 5 B2B 2 B2C 3 1 RFID 2 1 5 (2) 2006 EC 2005 11 YeePay EC EC B2B Meet at Alibaba Work at Alibaba Alicollege EC 1 AliSoft - 59 -
B2B B2B CIECC B2C YouCan B2C RFID UHF Bailian RFID 1.2. B2B (1) B2B 1964 1999 1,800 B2B - 60 -
Meet at Alibaba Work at Alibaba Meet at Alibaba 2004 2008 Work at Alibaba Work at Alibaba 1 8 Alisoft CRMSFM Sales Force Management 5 50 300 50 Alisoft Alisoft ERP Alicollege 2004 EC EC Work at Alibaba (2) 2005 Netsun 2006 12 ChemNet Texnet PharmNet B2B Netsun B2B B2B - 61 -
B2B B2B Work at Alibaba Netsun B2B B2B B2B B2B B2B B2B B2B 1.3. B2C (1) Amazon (DangDang.com) 1999 11 IDG Amazon B2C CD DVD MP3 2004 6 10 COD - 62 -
2005 ebay B2C Joyo.com Amazon China (2) YOUCAN (96188.com) YOUCAN www.96188.com 2000 12 YOUCAN YOUCAN YOUCAN YOUCAN 30 30 YOUCAN 200 14.5 100 200 YOUCAN EC 96188 B2C www.96188.com 96188Call96188 96188 IT OnTime In Time 30 DangDang B2B B2B B2C YOUCAN - 63 -
(3) B2C B2C 20 B2C B2C B2C B2C 1.4. (1) CECA 2007 1 8 05 1 05 4 2006 2020 15 2006 5 8 11 05 11 2006 9 9 ebxml electronic business XML 2006-64 -
EC 1 2006 EC 2260 34 2006 2 2006 3 2005 2006 3 3 06 9 9 27 60 EU 2007 EC EC CECA EC EC EC EC EC EC CECA CECA EC - 65 -
amazondangdang B2C CECA Tata CECA (2) TMC 2007 1 8 RFID 2006 6 2007 6 2006 1999 2000 ISO UHF 860MHz 940Mhz 5 UHF - 66 -
RFID HF RFID IC (3) CIECC 2007 1 9 2006 APEC 1 5 2 3 E-mail BBS EDI 1993 1993 98 1999 RFID - 67 -
CIECC 1995 www.ec.com.cn EDI CIECC 8 CECA CIECC CIECC CIECC 97 www.ec.com.cn100 452 150TB www.ec.com.cn 2003 APEC PPA CIECC - 68 -
CIECC B2B RFID RFID RFID (4) dangdang.com 2007 1 9 99 IDG 2003 1000 7 8 2700 97 4 B2C 2005 C2C 7 COD 60 20 COD Joyo DanagDang Joyo 100 WARP 40-69 -
(5) YeePay.com 2007 1 10 2003 150 VC IBM 2005 4 2005 12 China Unicom sohu TOM elong 2000 YeePay 10 2,000 B2B B2C P2P B2B B2C P2P YeePay B2C AliPay PayPal 1 3 C2C COD YeePay PIN 3-70 -
400 (6) YOUCAN 2007 1 11 YOUCAN www.96188.com 2000 12 3 YOUCAN YOUCAN YOUCAN YOUCAN 30 30 YOUCAN 200 14.5 100 200 2 30 YOUCAN EC 96188 B2C www.96188.com 96188Call 96188 96188 IT OnTime In Time 30 DangDang 4-71 -
Online E-baking COD B2B YOUCAN 30 40 (7) ZHEJIANG NETSUN 2007 1 11-72 -
2 1997 www.chinanetsun.com406 2005 6,374 10 2,902 B2B www.chemnet.com.cn www.chinachemnet.com www.chemnet.com www.chinatexnet.comwww.texnet.com.cn B2B 2006 6 250,744 5,709 163,029 1,560 11.81 2.74 2006 12 1 20 2 2005 NASDAQ Baidu.com B2B Netsun B2B 2,300 6,000 2006 12 PEP&SRM Private exchange platform & Suppliers relationship management Google Baidu - 73 -
PEP&SRM EC (8) 2007 1 11 www.alibaba.com EC - 74 -
alipay.com B B2B C C2C Taobao Online AliPay Yahoo China AliPay 3 C2C Taobao.com alipay.com PayPal ebay AliPay 2007 1 8 B EC ASP Meet at AlibabaWork at Alibaba ERP 6 1-75 -
(9) AUTO-ID 2007 1 12 RFID 6 RFID RFID RFID 30 RFID 1 100 RFID ISO - 76 -
RFID RFID RFID RFID (10) 2007 1 11 ERP - 77 -
PDF EDI PDF 3 MRO (11) 2007 1 15 2003 90 2000 2003 IT 2004-78 -
163.com 163.com 163.com EC EC 2003 IT 21.com 183.com 2000 2003 2003 5 21.com 183.com 1998 200 1000 60 EC LC B2B B2B EC 2004 5 5 2004 6 EC 1,200 10 IT 2.5 1.1 IT 70-79 -
96 99 2004 2700 2003 3 15 2 3 B2C PC (12) 2007 1 15 21 EMS 60 6 11185 183.com 98 12-80 -
20 COD 80 20 5 10 3G 3G - 81 -
2. 2.1. F1 SA % 18 21 1.62 19 24 375 28.85 25 29 425 32.69 30 34 230 17.69 35 39 143 11.00 40 44 51 3.92 45 49 30 2.31 50 54 14 1.08 55 59 8 0.62 60 3 0.23 1,300 100.00 F2 SA % 792 60.92 508 39.08 1,300 100.00 F3 SA % 782 60.15 107 8.23 5 0.38 177 13.62 49 3.77 3 0.23 87 6.69 90 6.92 1,300 100.00 F4SA % 64 4.92 30 2.31 93 7.15 30 2.31 32 2.46 60 4.62-82 -
肃 7 0.54 220 16.92 12 0.92 6 0.46 32 2.46 20 1.54 19 1.46 59 4.54 41 3.15 135 10.38 23 1.77 21 1.62 36 2.77 0 0.00 24 1.85 108 8.31 13 1.00 49 3.77 23 1.77 100 7.69 27 2.08 5 0.38 1 0.08 10 0.77 0 0.00 1,300 100.00 F5 SA % 310 23.85 438 33.69 50 439 33.77 50 113 8.69 1,300 100.00 Q1MA % 586 45.08 354 27.23 574 44.15 92 7.08 27 2.08 38 2.92 196 15.08 87 6.69-83 -
Q2SA % 5,000 117 9.00 5,000 10,000 121 9.31 10,000 20,000 151 11.62 20,000 30,000 128 9.85 30,000 50,000 193 14.85 50,000 70,000 155 11.92 70,000 100,000 156 12.00 100,000 150,000 120 9.23 150,000 200,000 53 4.08 200,000 300,000 29 2.23 300,000 500,000 15 1.15 500,000 27 2.08 35 2.69 2.2. Q3SA % 1 满 6 0.46 1 2 满 15 1.15 2 3 满 58 4.46 3 5 满 206 15.85 5 8 满 517 39.77 8 10 满 233 17.92 10 265 20.38 Q4 SA % 1 满 6 0.46 1 2 满 37 2.85 2 3 满 95 7.31 3 5 满 327 25.15 5 8 满 540 41.54 8 10 满 202 15.54 10 93 7.15 Q5MA % 1,087 83.62 927 71.31 358 27.54 84 6.46-84 -
Q6SA % ADSL 768 70.65 CATV 21 1.93 Dial Up 34 3.13 201 18.49 54 4.97 6 0.55 3 0.28 1,087 Q7 MA % 1,172 90.15 SMS 951 73.15 22 1.69 Q8MA % 1,203 92.54 ipod mp3 1,034 79.54 900 69.23 963 74.08 907 69.77 18 1.38 Q9 MA % 963 74.08 987 75.92 904 69.54 1,161 89.31 524 40.31 658 50.62 1,220 93.85 653 50.23 851 65.46 651 50.08 EC 1,182 90.92 970 74.62 471 36.23 849 65.31-85 -
478 36.77 430 33.08 882 67.85 174 13.38 1,071 82.38 1,218 93.69 1,110 85.38 1,001 77.00 1,004 77.23 906 69.69 Q10 MA % 893 68.69 415 31.92 BBS 839 64.54 695 53.46 714 54.92 645 49.62 818 62.92 Myspace.com 541 41.62 2.3. Q11SA % 1998 43 3.31 1999 40 3.08 2000 102 7.85 2001 86 6.62 2002 166 12.77 2003 187 14.38 2004 202 15.54 2005 252 19.38 2006 202 15.54 2007 20 1.54 Q12 MA % 693 53.31 CD DVD 392 30.15-86 -
348 26.77 AV 464 35.69 417 32.08 297 22.85 122 9.38 667 51.31 461 35.46 254 19.54 169 13.00 461 35.46 83 6.38 560 43.08 52 4.00 25 1.92 223 17.15 Q13 SA 143 187 98 94 129 155 94 114 90 59 80 99 41 73 109 AV 171 69 35 44 64 72 CD DVD 28 50 70 36 45 53 125 39 27 26 31 39 25 15 27 10 11 28 5 11 15 6 8 10 20 6 8 9 4 1 Q1412 SA % 110 8.46 172 13.23 398 30.62 10 281 21.62 11 20 185 14.23 21 50 111 8.54 51 43 3.31-87 -
Q15 SA % 50 79 6.08 50 100 289 22.23 100 200 418 32.15 200 500 322 24.77 500 1,000 114 8.77 1,000 2,000 46 3.54 2,000 32 2.46 Q16 SA % 500 475 36.54 500 1,000 269 20.69 1,000 2,000 189 14.54 2,000 3,000 126 9.69 3,000 5,000 100 7.69 5,000 10,000 82 6.31 10,000 20,000 35 2.69 20,000 50,000 16 1.23 50,000 100,000 6 0.46 100,000 2 0.15 Q17 MA % 436 33.54 830 63.85 YeePay PayPal 476 36.62 317 24.38 114 8.77 157 12.08 Cash on Delivery 567 43.62 42 3.23 Q18 SA % 178 13.69 459 35.31 YeePay PayPal 271 20.85 102 7.85 13 1.00 39 3.00 Cash on Delivery 225 17.31-88 -
13 1.00 Q19 SA 648 494 131 11 16 49.85 38.00 10.08 0.85 1.23 285 365 435 133 82 21.92 28.08 33.46 10.23 6.31 886 314 78 18 4 68.15 24.15 6.00 1.38 0.31 927 283 69 16 5 71.31 21.77 5.31 1.23 0.38 477 489 257 59 18 36.69 37.62 19.77 4.54 1.38 310 456 354 118 62 23.85 35.08 27.23 9.08 4.77 157 208 329 315 291 12.08 16.00 25.31 24.23 22.38 539 418 261 57 25 41.46 32.15 20.08 4.38 1.92 544 358 270 69 59 41.85 27.54 20.77 5.31 4.54 Q20 MA % 776 59.69 356 27.38 520 40.00 105 8.08 Q21 MA % 391 30.08 209 16.08 374 28.77 169 13.00 230 17.69 306 23.54 484 37.23-89 -
Q22 SA 320 825 138 12 5 24.62 63.46 10.62 0.92 0.38 114 445 571 162 8 8.77 34.23 43.92 12.46 0.62 606 561 109 13 11 46.62 43.15 8.38 1.00 0.85 150 613 443 86 8 11.54 47.15 34.08 6.62 0.62 436 653 172 31 8 33.54 50.23 13.23 2.38 0.62 90 456 471 207 76 6.92 35.08 36.23 15.92 5.85 253 713 275 52 7 19.46 54.85 21.15 4.00 0.54 144 826 272 50 8 11.08 63.54 20.92 3.85 0.62 126 543 448 121 62 9.69 41.77 34.46 9.31 4.77 89 652 452 89 18 6.85 50.15 34.77 6.85 1.38 139 897 234 19 11 10.69 69.00 18.00 1.46 0.85 2.4. Q23 SA 173 493 504 117 13 13.31 37.92 38.77 9.00 1.00 384 619 264 29 4 29.54 47.62 20.31 2.23 0.31 390 617 208 75 10 30.00 47.46 16.00 5.77 0.77 243 469 311 219 58 18.69 36.08 23.92 16.85 4.46 393 568 264 60 15 30.23 43.69 20.31 4.62 1.15-90 -
505 593 146 44 12 38.85 45.62 11.23 3.38 0.92 Q24MA % 462 35.54 214 16.46 356 27.38 814 62.62 190 14.62 251 19.31 451 34.69 112 8.62 2.5. Q25 MA N % N % 1,067 82.08 251 19.31 1,009 77.62 74 5.69 1,042 80.15 260 20.00 1,123 86.38 193 14.85 992 76.31 106 8.15 961 73.92 187 14.38 976 75.08 72 5.54 950 73.08 86 6.62 867 66.69 84 6.46 784 60.31 79 6.08 856 65.85 119 9.15 653 50.23 178 13.69 949 73.00 218 16.77 Q26 MA N % N % - 91 -
480 36.92 202 15.54 524 40.31 213 16.38 479 36.85 234 18.00 552 42.46 374 28.77 455 35.00 278 21.38 426 32.77 116 8.92 399 30.69 125 9.62 390 30.00 110 8.46 360 27.69 88 6.77 336 25.85 103 7.92 400 30.77 132 10.15 286 22.00 115 8.85 373 28.69 143 11.00 Q27 SA % 259 19.92 583 44.85 381 29.31 77 5.92 2.6. Q28MA % 1,154 88.77 1,008 77.54 1,213 93.31 643 49.46 481 37.00 307 23.62 BBS 136 10.46 835 64.23 973 74.85 473 36.38 10 0.77 12 0.92 Q29 MA % - 92 -
1,236 95.08 143 11.00 OS 933 71.77 395 30.38 699 53.77 HTML 812 62.46 880 67.69 1,072 82.46 384 29.54 424 32.62 423 32.54 12 0.92 5 0.38 Q30 SA % 759 58.38 237 18.23 138 10.62 163 12.54 3 0.23-93 -
1. CCID (2006) 2005 2006 Web 2. CCID (2005) 2005 Web 3. 2006 2004 2005 4. CNNIC Web 5. iresearch (2006a) China B2C E-Commerce Research Report 2005 Web 6. iresearch (2006b) China C2C E-Commerce Research Report 2005 Web 7. iresearch (2006c) 2006 10 Web 8. iresearch (2006d) China B2B E-Commerce Research Report 2005 Web 9. iresaerch (2006e) China Online Payment Research Report 2006 Web 10. iresaerch (2006f) China Online Game Research Report 2006 Web 11. 2005 12. 2007 No.284-94 -
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