中国市場における日系・欧米系企業の戦略比較

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No.24 2002 7 Abstract In this paper, I review the trade conflict between Japan and China, which happened in 2001. The import 3 list of articles (car, portable telephone, air conditioner) from Japan to China were done the revenge customs duty. Ignoring the political factors, what is changed in China in these three goods markets? What does the non-symmetry of the agricultural products 3 list of articles and the technology intensive type 3 list of articles mean? How did a Chinese market in this 3 list of articles change on earth? I compared the difference in the advancement performance of the foreign-affiliated firm and analyzed the strategy of the investment directly by Japan, United States and Europe. I analyze the movement of FDI to the Chinese automobile industry and the re-building of the market structure, and examine the correspondence of VW toward it. I examine the conversion of the business world structure of the Chinese portable telephone industry and the correspondence of Motorola to face. Though Japanese enterprises invested Chinese white household electric appliances specially and directly to the air conditioner market, the strictness of the management due to the rise of the Chinese domestic enterprise was added. Using time series data, I analyze the strategy of FDI among Japan, the United States and Europe in China. WIN-WIN 2001 6 12 1 100 ) 2000 7200 7700 5000 2000 452 111 56 2-179 -

2001 2000 100 70-80 608 409 170-180 270-280 12 111 112 212 25-40 56 125-140 225-240 2000 3 6 1 3 (VW) - 180 -

No.24 2002 7 WTO 2001 13.0 235.9 17.1 71.7 10 20012005 2005 2000 101 121 310 330 913 993 2,465 2,545 2005 2000 50 110120-2 1 VW 1985 1991 98 VW 38 4.1 18,000 30 58% VW 653 7.72 279,992 94 3 40 80 500 VW 140 100-181 -

VW 50 98 93% 87% 63% 6 US$ US$ % % 1984.1 () 14,682 41,121 57.6 42.4 20 1985.5 14% () 23,835 23,835 51 49 14% 25% 1985.9 VW 8,889 54,722 50 50 25 1988.4 20% () 8,188 9,592 55 45 30 25% 1991.9 VW 53,571 192,446 60 40 25 1992.5 25% () 61,643 184,964 70 30 35 4% 1% 1992.8 3,000 3,000 50 50 30 1993.11 13% () 245 435 75 25 20 15% 1993.4 12% 3,000 9,000 75 25 20 13% 1993.5 () 2,578 2,998 66 34 30 1993.5 5% () 1,750 4,374 70 30 20 25% 1994.1 VOLVO () 700 1,000 50 50 20 1994.5 () 3,920 9,800 55 45 30 1994.8 () 2,500 2,500 40 60 50 1995.5 35% 7,000 19,085 51 49 30 14% () 1995.6 5% () 5,530 9,800 51 49 30 10% 1996.3 Iveco Spa 45,125 66,071 50 50 30 1996.5 10% 15% () 1,933 1,933 75 25 1997.5 25% 1,974 3,949 50 50 30 15% () 10% 1998.12 GM 70,000 152,700 50 50 30 1998.5 () 1,089 4,457 67 33 20 1998.7 14,060 81,667 50 50 20 () 6,010 9,550 50 50 30 (2000) P154155 2000-182 -

No.24 2002 7 1995 1997 1998 420 220 98 302,816 23.5 1 6.7 3 17 115 VW 45 2002 2) 2 1988 98 3) 1990 2 30 3 GM 99 GM GM 2001 GM GM 200300 GM 4) 4 98 2001 2002 2003 10 2003 2.4 12 2002 10 97 2001-183 -

2002 GM 2002 1,000 6 4 3 ) GM() VW() () 4 2001 6 2002 10 2002 2002 3 2003 2001 12 14-184 -

No.24 2002 7-1 8 2000 8 7 1 70 90 1987 1998 8 2007.5 1999 3424 2001 11 13,992 2000 8 7 1 5 2000 () 1 33.3 2 30.2 3 9.7 4 7.5 5 4.2 6 3.9 7 2.8 8-185 -

-2 (1) 12 2000 75 2001 120 70 90 1987 1992 2001 1 1 8 13,000 2000 375 26 win-win 2000 1000 1 1999 2000 2000 4 6) 2000 8 21 19 34 () FLEX 1994 () () CDMA - 186 -

No.24 2002 7 CDMA 2001 5 CDMA 7) 1 700 CDMA 2.2 CDMA 8) 2000 1 7.06 2000 755 63 2000 8.68 5.2 65700 2000 49 5.2 18 18 800 NCIC 2000 1.28 10 5000 2000 28 15 800 250 1985 1995 50 GSM 7 2000 28 15 12 2001 20-187 -

1985 1994 2000 6 4,000 24 10 1999 1 39 41 () 1992 7 2 590 6 1999 12 10.49 9) 4 80 20 30 1996 10) 11 7 8 1993 1 60 40-188 -

No.24 2002 7 100 38 3.6 15% 3738 2.3 4 3 15% 11) 24 85 2001 40.95% 15% 4%1999 TCL 2001 12) 20 10 R&D EU FDI 1 FDI 1993 EU 1992 1992 80 1992 3,000 FDI 5-189 -

1997 FDI 1998 EU FDI 7 1986-2000 EU FDI EU EU EU 1986 102 32 94 54148 35194 28282 32617 17853 26335 1987 104 40 113 34219 42293 30136 26280 5271 21970 1988 269 87 237 37040 28531 27579 23596 15727 51453 1989 276 78 294 64052 33289 43861 28427 18761 35634 1990 357 82 341 35782 22422 45700 45599 14735 50338 1991 694 163 599 54808 75939 81220 32320 24562 53250 1992 3265 763 1805 312125 96360 217253 51105 24297 70983 1993 6750 1726 3488 681275 318176 296047 206312 67124 132410 1994 4223 1464 3018 601018 562958 444029 249080 153769 207529 1995 3474 1582 2946 747113 741977 759236 308301 213131 310846 1996 2517 1167 1742 691576 675922 513068 344333 273706 367935 1997 2188 1040 1402 493655 422882 340124 323915 417115 432647 1998 2238 1002 1198 648373 593938 274899 389844 397873 340036 1999 2028 894 1167 601611 409566 259128 421586 447906 297308 2000 2609 1130 1614 800089 885516 368051 438389 447946 291585 1 EU EU 1988 2 FDI 3 0.1 11 0.4 1 0.4 732 32.3 1422 53.5 80 33.1 443 19.6 187 7 48 19.8 583 25.8 516 19.4 75 31 OA 366 16.2 370 13.9 29 12 32 1.4 17 0.6 2 0.8 39 1.7 25 0.9 6 2.5 4 0.2 1 0 1 0.4 133 2.9 151 5.7 8 3.3 2264 100 2658 100 242 100 1995 (2000)P.243 8 3-190 -

No.24 2002 7 1422 16 3 R&D 500 400 2000 100 40 2 650 8,000 5,000 GMIBMP&G 2000 298 81 4 2609 28.65 The Executive Ofiice of the President(2000 :P221-222)1999 11 WTO 13 21 10 21-191 -

WTO 3 301 301 (2) 90 EU15 1,000 4050 EU 1998 EU 261 1998 EU 43 EU 12,000 220 1999 4000 646 369 2000 16 8 6 10 7 1-192 -

No.24 2002 7 (3) 1986 3 (1992) 9 () 3040 (1992)21 1980 1985 1980 3(4) - 193 -

(1999) 13) FDI 14) 1985 2001 12 20 2002 4 TCL 15) 5 16) WIN-WIN 1) 2001 11 8 2) 2002 11-194 -

No.24 2002 7 3) 4) 2001 10 27 5) 2001 3 http://www.jri.co.jp/research/pacific/monthly/2001/200103/am200103auto.html 6) (http://www.motorola.com.cn)2002 4 1 7) Base station 8) 2001 11 21 9) 2001()774 10) 1999 193 11) 2001 8 18.88 14.52 13.83 6.83 6.04http://www.commerce.sh.cn/2001 11 20 12) 2002 4 2 13) (1999)110 14) WTO 2000 7 25 15) TCL 1980 202001 12 211 3376 2002 4 9 16) 2002 4 8 (2000)2000 (2001)2001 2000(2001) (1999) (2001) IT (2001) 2001 (1992) (2001) BP The Executive Ofiice of the President(2000) Economic Report of the President United States Government Printing Office 2000.2-195 -