Media Data
PRESIDENT LIFE STYLE ADVERTISING CONTENTS BUSINESS MONEY 1
BUSINESS 36.7% 24.7% 19.9% 2
BUSINESS 36.7 28.0 26.1 23.6 19.0 15.7 14.9 8.2 12.0 7.1 2.0 14.4 14.3 16.3 13.1 12.8 19.3 15.2 24.7 20.2 14.1 10.5 10.8 2.8 12.2 14.1 14.4 20.2 19.1 12.7 8.9 10.2 1.9 12.5 13.3 12.7 12.2 39.7 35.0 22.0 17.2 22.0 20.4 1 8.7 10.9 10.8 10.1 5.2 17.9 18.7 8.2 6.4 7.3 3.5 30.2 17.2 22.7 6.6 10.0 4.4 13.0 5.0 4.7 36.0 20.8 18.8 5.8 8.0 7.2 15.8 5.5 4.4 44.6 40.2 24.7 22.7 15.8 13.1 19.3 17.8 17.7 11.4 22.3 20.4 13.9 10.2 15.8 14.6 8.2 5.2 35.5 21.9 12.5 17.2 10.5 21.3 12.5 14.7 7.5 43.2 17.7 15.2 15.8 19.4 10.5 12.7 5.5 23.1 7.1 13.9 7.6 12.0 6.5 7.9 16.0 6.0 16.3 15.3 7.4 9.3 10.6 5.2 20.4 24.5 7.1 25.5 7.3 4.6 4.3 9.5 3.5 13.6 19.9 3.3 9.5 7.6 5.2 12.0 5.2 6.8 13.1 3
45.7% 24.6% MONEY 16.0% 4
5 23.3 20.7 21.3 20.4 21.0 15.8 23.3 10.6 11.1 12.5 14.7 14.7 13.7 13.0 11.1 8.2 7.3 7.2 8.3 7.9 7.5 7.5 3.4 2.4 0.3 0.6 1.9 0.6 1.1 0.8 16.3 21.3 17.4 45.7 41.9 41.6 38.9 27.2 23.5 24.4 23.5 18.5 26.8 19.8 23.2 12.0 15.7 17.8 14.0 10.1 10.8 10.6 14.6 6.7 5.1 6.0 4.3 3.1 1.5 2.3 1.1 2.2 1.2 0.6 0.6 2.5 0.3 1.4 1.4 17.6 15.1 17.2 17.2 24.6 18.9 20.9 22.0 9.1 6.7 5.3 3.6 5.2 3.4 2.2 3.9 2.9 2.2 4.1 2.3 3.9 3.4 3.6 1.2 2.0 8.8 8.2 7.6 7.8 11.6 7.0 8.4 6.1 7.7 5.8 6.7 4.5 23.9 17.0 16.4 15.2 12.2 21.0 19.7 21.1 17.1 16.0 16.6 18.0 9.0 5.5 8.6 9.1 5.2 5.2 4.2 2.5 2.4 4.1 3.6 1.4 1.9 0.3 1.4 5.7 3.8 2.2 3.6 22.6 27.1 27.1 27.7 24.2 18.9 20.3 18.0 48.4 57.4 54.0 58.2 25.3 25.1 21.3 23.0 23.6 29.4 27.4 24.4 20.7 17.5 18.6 19.1 16.0 8.5 9.7 9.7 13.3 9.9 11.9 8.9 12.8 9.0 10.0 6.4 10.9 8.7 9.4 9.1 32.6 30.0 24.9 26.9 5.4 0.9 0.6 1.1 16.6 5.5 5.8 6.4 8.2 3.8 3.0 2.8 13.6 6.7 9.7 12.5 12.5 4.7 8.0 9.1 11.1 5.5 7.8 6.6 12.0 10.5 7.8 7.2 7.6 2.0 1.4 3.6 6.0 2.3 1.1 10.6 2.9 3.6 3.9 6.8 3.2 3.9 3.9 MONEY
61.0% 37.8% LIFE STYLE 24.2% 6
LIFE STYLE 28.5 23.3 27.7 26.0 37.8 32.7 36.8 30.7 40.2 35.0 35.5 36.6 26.9 21.0 24.4 22.2 27.7 22.2 25.5 25.8 10.1 3.8 5.3 5.8 13.6 7.6 11.4 10.5 24.5 19.2 19.9 20.2 38.9 37.3 39.9 39.6 24.2 17.2 18.0 23.5 50.5 56.0 53.2 52.1 23.4 24.8 28.3 28.3 14.1 9.9 11.4 13.0 12.0 9.3 7.2 6.6 37.8 49.6 41.0 44.0 34.5 37.3 44.6 37.7 7.9 10.5 13.0 12.2 5.2 3.9 5.3 20.3 9.3 5.9 8.1 40.7 36.4 43.8 39.3 39.0 54.3 50.3 52.6 61.0 45.7 49.7 47.4 17.0 6.4 6.1 5.0 31.9 27.2 26.3 26.7 51.1 66.5 67.6 68.3 48.9 33.6 32.4 3 30.7 35.6 14.7 31.3 38.6 37.5 22.3 42.7 32.1 23.9 53.0 43.2 30.2 50.0 40.2 35.6 16.8 17.9 16.8 28.5 49.5 38.0 28.0 31.8 38.3 33.4 57.6 48.4 35.9 35.1 39.7 28.5 30.7 27.7 26.1 14.1 8.2 32.3 35.9 30.2 7
ADVERTISING 65.5% 31.5% 17.4% 8
ADVERTISING 18.8 48.4 27.4 3.8 1.6 19.6 41.6 34.2 3.8 0.8 9.9 15.0 12.7 45.8 57.6 51.8 33.2 21.3 27.4 9.3 5.0 6.4 1.1 9.3 11.4 12.7 35.3 41.6 45.2 42.6 38.2 33.2 1 6.9 7.5 1.2 1.9 1.4 31.5 23.0 19.9 20.2 12.0 7.0 5.0 6.1 9.8 6.1 8.0 8.6 17.4 10.8 10.2 13.6 9.8 3.5 4.4 8.0 8.7 4.4 4.7 4.7 7.3 5.0 5.3 6.4 4.9 1.5 3.6 2.8 18.5 14.9 11.4 15.0 14.7 10.5 12.7 12.2 25.3 18.4 17.5 21.3 19.3 17.2 11.4 18.2 12.0 13.6 18.8 16.0 12.2 13.6 13.0 34.2 31.3 12.5 14.1 11.9 43.1 46.0 45.7 16.8 13.7 17.5 20.8 4.6 8.5 7.2 4.7 13.0 20.7 13.6 16.9 0.0 1.5 0.0 65.5 55.6 60.1 57.6 39.7 38.5 36.6 41.0 31.5 35.0 42.7 36.6 14.9 15.7 13.0 15.2 7.3 6.7 5.3 3.6 2.4 1.9 1.1 0.9 0.3 0.6 3.0 1.5 0.6 1.1 13.8 10.8 7.9 7.2 39.4 26.8 33.8 25.8 28.3 25.1 17.5 25.5 9.5 16.6 10.0 14.4 17.1 20.7 28.0 24.9 4.9 9.6 8.6 6.9 0.8 1.2 2.2 2.5 9
PRESIDENT 44.3% 43.5% 31.3% 10
11 PRESIDENT 47.0 33.8 28.3 19.7 31.3 30.3 30.5 27.7 22.0 11.1 10.0 11.1 19.0 11.6 14.1 16.0 2.3 2.2 6.9 11.1 7.6 9.7 8.0 17.7 8.7 9.4 12.2 6.1 6.1 7.5 28.8 24.2 26.9 22.7 7.3 2.3 2.8 3.0 26.9 13.7 18.0 15.2 22.0 12.0 7.2 7.2 22.3 12.8 12.2 11.1 26.4 44.6 39.9 31.3 12.5 6.4 3.6 6.6 18.2 5.8 6.1 8.0 13.0 9.9 6.9 10.2 24.5 14.6 18.3 10.6 4.4 7.8 8.6 43.5 37.6 39.6 33.8 25.8 15.7 14.1 28.3 17.5 14.7 13.6 16.6 13.4 13.9 9.7 23.1 18.7 12.7 22.8 9.0 13.3 14.4 8.2 2.9 2.2 4.2 7.6 2.9 2.5 2.5 34.8 22.7 27.1 24.9 6.0 1.2 1.4 2.2 44.8 44.3 45.7 42.1 29.6 39.7 37.1 36.0 2.2 3.5 4.2 5.8 1.1 0.9 0.6 1.1 67.1 56.0 58.2 57.1 22.3 1 12.5 15.0 44.3 37.6 34.7 31.0 9.5 14.0 11.4 13.3 3.3 4.6 5.9 5.5 22.8 25.1 21.9 23.3 19.8 12.5 12.2 11.1 20.1 18.7 26.3 26.9 17.7 18.4 16.1 15.2 6.8 6.7 6.4 4.7 16.0 9.6 11.4 8.3 7.1 2.0 1.4 2.5 6.0 3.5 4.7 3.3 1.9 0.3 0.6 0.3 3.0 0.9 0.3 0.3 3.5 1.2 0.6 12.0 6.4 8.0 10.0 5.7 2.6 3.0 2.8 7.9 4.7 5.0 5.0
No.1 1963 5 EEC GNP2 1968 20 19831 24 1992 14 9 1980 1990 21 12
13 MESSAGE 1963
BUSINESS EXECUTIVE 14
BUSINESS EXECUTIVE 14.9% 70.9% 30.9% 40.0% 38.2% 65.5% 45 40 35 30 25 20 15 10 5 0 23.6% 15
次代をつくる 意欲的な若手ビジネスパーソン 16 YOUNG BUSINESSPERSON
YOUNG BUSINESSPERSON 47.0% 9.8% 18.5% 13.3% 33.6 18.9 19.7 22.1 0 10 20 30 40 31.2% 45 40 35 30 25 20 15 10 5 0 12 10 8 6 4 2 0 17
PRESIDENT is No.1 PRIVATE 0 10 20 30 40 50 0 0.2 0.4 0.6 0.8 1.0 1.2 1.4 1.6 1.8 2.0 0 10 20 30 40 50 60 70 80 0 2.5 5 7.5 10 12.5 15 17.5 20 22.5 25 0 1.0 2.0 3.0 4.0 5.0 6.0 0 2.5 5 7.5 10 12.5 15 17.5 0 2 4 6 8 10 12 14 16 0 1.0 2.0 3.0 4.0 5.0 6.0 ADVERTISING 0 5 10 15 20 25 30 35 0 2.5 5 7.5 10 12.5 15 17.5 20 18
BUSINESS 0 2.5 5 7.5 10 12.5 15 0 2.5 5 7.5 10 12.5 15 17.5 20 0 2.5 5 7.5 10 12.5 15 17.5 20 22.5 0 5 10 15 20 25 30 35 0 5 10 15 20 25 30 35 40 0 5 10 15 20 25 30 0 10 20 30 40 50 60 70 0 1.0 2.0 3.0 4.0 5.0 6.0 0 2.5 5 7.5 10 12.5 15 17.5 0 5 10 15 20 25 30 35 19
PROFILE 1.4% 17.1% 1% 22.8% 13.6% 33.4% 7.3% 26.6% 13% 14.9% 17.1% 8.7% 12.2% 7.9 % 8.2% 2.4% 14.7% 10.6% % 23.3% % 2.2% 1.9% 2.5% 3.1% 6.7% 10.1% 12% 18.5% 27.2% 17.6% 3% 18.3% 0.8% 4.8% 7.9% 3% 5.4% 2.7% 15.6% 59.6% 19% 12% 42.1% 5.5% 20