(0 ) 3
8
() H H H H H H H 23,220 23,791 23,958 24,662 24,705 24,024 25,437 H 100.0 102.5 103.2 106.2 106.4 103.5 109.5 6,061 5,889 5,803 5,598 5,477 5,345 5,454 H 100.0 97.2 95.7 92.4 90.4 88.2 90.0 29,281 29,680 29,761 30,260 30,182 29,369 30,891 H 100.0 101.4 101.6 103.3 103.1 100.3 105.5 1
()() 260 10.10. 0 10. 10. 0 10. 10. 10. 10. () 10. 10. 2
10. 10. 10. 10. 10. 10. 10.. 10. 10. () 10. 10. () 792 788 810 836 804 822 1,082 323 317 329 336 329 332 375 1,115 1,105 1,139 1,172 1,133 1,154 1,457 142 136 124 127 99 113 143 9 8 7 7 6 6 7 151 144 131 134 105 119 150 136 161 385 213 442 474 664 20 22 19 22 25 24 19 156 183 404 235 467 498 683 3
() () 1,416 1,295 1,303 1,305 1,316 1,305 1,313 2,069 1,985 2,017 1,983 1,943 1,957 1,955 3,485 3,280 3,320 3,288 3,259 3,262 3,268 304 484 309 293 298 360 686 24 25 20 17 11 10 13 328 509 329 310 309 370 699 86 89 95 98 100 97 122 33 28 32 30 31 23 23 119 117 127 128 131 120 145 262 309 253 249 215 186 168 69 67 68 69 64 58 46 331 376 321 318 279 244 214 869 1,048 956 873 850 810 870 1,102 1,127 1,058 968 931 891 912 1.971 2,175 2,014 1,841 1,781 1,701 1,782 918 939 900 890 905 903 977 135 139 129 123 118 112 114 1,053 1,078 1,029 1,013 1,023 1,015 1,091 309 299 291 272 266 271 257 7 9 8 7 10 12 9 316 308 299 279 276 283 266 406 324 410 416 421 451 993 219 205 192 178 172 151 168 625 529 602 594 593 602 1,151 () 100.0 99.5 102.3 105.6 101.5 103.8 136.6 100.0 98.1 101.9 104.0 101.9 102.8 116.1 100.0 99.1 102.2 105.1 101..6 103.5 130.7 100.0 95.8 87.3 89.4 69.7 79.6 100.7 100.0 88.9 77.8 77.8 66.7 66.7 77.8 100.0 95.4 86.8 88.7 69.5 78.8 99.3 100.0 118.4 283.1 156.6 325.0 348.5 488.2 100.0 110.0 95.0 110.0 125.0 120.0 95.0 100.0 117.3 259.0 150.6 299.4 319.2 437.8 100.0 91.5 92.0 92.2 92.9 92.2 92.7 100.0 95.9 97.5 95.8 93.9 94.6 94.5 100.0 94.1 95.3 94.3 93.5 93.6 93.8 100.0 159.2 101.6 96.4 98.0 118.4 225.7 100.0 104.2 83.3 70.8 45.8 41.7 54.2 100.0 155.2 100.3 94.5 94.2 112.8 213.1 100.0 103.5 110.5 114.0 116.3 112.8 141.9 100.0 84.8 97.0 90.9 93.9 69.7 69.7 100.0 98.3 106.7 107.6 110.1 100.8 121.8 100.0 117.9 96.6 95.0 82.1 71.0 64.1 100.0 97.1 98.6 100.0 92.8 84.1 66.7 100.0 113.6 97.0 96.1 84.3 73.7 64.7 4
() 100.0 120.6 110.0 100.5 97.8 93.2 100.1 100.0 102.3 96.0 87.8 84.5 80.9 82.8 100.0 110.4 102.2 93.4 90.4 86.3 90.4 100.0 102.3 98.0 96.9 98.6 98.4 106.4 100.0 103.0 95.6 91.1 87.4 83.0 84.4 100.0 102.4 97.7 96.2 97.2 96.4 103.6 100.0 96.8 94.2 88.0 86.1 87.7 83.2 100.0 128.6 114.3 100.0 142.9 171.4 128.6 100.0 97.5 94.6 88.3 87.3 89.6 94.0 100.0 102.5 129.7 131.6 133.2 142.7 244.6 100.0 93.6 87.7 87.3 78.5 68.9 76.7 100.0 84.6 96.3 95.0 94.9 96.3 184.2.... ()().......... 5
... ()............... () () () () 12 () 1 10 () () 337 388 115.1 485 695 143.3 125 117 93.6 207 257 124.2 462 505 109.3 692 952 137.6 6
() () 24 56 233.3 47 86 183.0 1 1 6 6 25 57 228.0 53 92 173.6 184 284 154.3 291 380 130.6 11 9 81.8 12 10 83.3 195 293 150.3 303 390 128.7 637 621 97.5 668 692 103.6 915 914 99.9 1,041 1,041 100.0 1,552 1,535 98.9 1,709 1,733 101.4 174 177 101.7 186 509 273.7 3 3 100.0 7 9 128.6 177 180 101.7 193 518 268.4 38 40 105.3 59 82 139.0 7 6 85.7 16 17 106.3 45 46 102.2 75 99 132.0 93 92 98.9 92 76 82.6 27 17 63.0 32 29 90.6 120 109 90.8 124 105 84.7 395 382 96.7 415 489 117.8 419 404 96.4 472 507 107.4 814 786 96.6 887 996 112.3 463 490 105.8 439 486 110.7 54 50 92.6 59 63 106.8 517 540 104.4 498 549 110.2 115 115 100.0 156 142 91.0 3 4 133.3 10 5 50.0 118 119 100.8 166 147 88.6 279 402 144.1 173 582 336.4 63 68 107.9 88 100 113.6 342 470 137.4 261 682 261.3 2,739 3,047 111.2 3,011 4,219 140.1 1,628 1,593 97.9 1,950 2,044 104.8 4,367 4,640 106.3 4,961 7
8
(1) 16 6 16 59 4 16 7 4 16 7 8 16 7 18 16 7 19 16 7 19 9
16 8 28 16 9 19 16 10 10 16 10 23 16 10 31 16 11 ( ) ( 16 11 14 16 11 13 16 11 13 1800 16 11 28 17 3 12 17 3 26 10 17 5 19 17 6 1 17 7 3 17 7 3 17 7 9 10
(2) PR PR PR 17 7 7 900 (3) 17 8 20 21 22 17 8 27 17 9 24 17 10 15 17 10 23 () 17 10 30 17 10 14 17 () 11
17 11 3 17 11 12 2005 17 11 20 17 12 18 PR (4) PR PR PR (5) () (6) JR 12
(7) 4 13
TEL FAX 14
15
16
17
18
19
20
21
22
23
24
25
100 80 60 40 20 0 認知度 87 47 42 31 デイズニー南紀白浜那智勝浦紀伊山地 魅力度 80 78 60 40 20 21 15 14 0 京都 南紀白浜那智勝浦紀伊山地 26
100 80 93 来訪経験 60 40 20 0 横浜 25 24 5 那智勝浦南紀白浜紀伊山地 80 70 60 50 40 30 20 10 0 79 京都 来訪意向 33 27 23 南紀白浜那智勝浦紀伊山地 80 70 79 72 60 50 46 42 40 30 20 10 0 京都 横浜 観光地総合力 白浜 那智勝浦 紀伊山地 38 27
28
29
tourism multiplier 1 30
3,100 3,050 3,000 2,950 2,900 2,850 2,800 観光客の推移 3,089 3,026 3,018 2,968 2,976 2,928 2,937 H10 H11 H12 H13 H14 H15 H16 観光客総数 : 万人 2 31
3 4 32
34
35
36
hospitality 37
km km 38
35 和 30 29 25 23 20 16 16 15 11 11 10 5 0 高野町串本町白浜町那智勝浦外国人宿泊数 : 千人 みなべ町歌山市 39
40
41
42
43
44