Study about profit utilization of social media in a university Focusing on-entrance examination publicity campaign, an educational support activity and dissemination of information activity- Seiya Yamashita Facebook Twittermixi Web (1) Web SNS 20114
SNS Twitter Twitter Weblog RSS Ameba Yahoo livedoor SocialNetworkingServiceSite SNS API mixigreefacebook Yahoo
(2) PR Li&Bernoff Li&Bernoff (3) 20114455 20121618 2013138140 201375 Li&Bernoff2008
Facebook Twitter Facebook Twitter Facebook Facebook Facebook FBrank Facebook (4) FBrank HPhttp://fbrank.jp/company/2016 8 23 FBrankHPhttp://fbrank.main.jp/2016 8 23 2011 Facebook FBrank Facebook 1 1
Facebook Facebook FBrankHPhttp://fbrank.main.jp/ Facebook Facebook Facebook
Facebook Facebook OC WEB OC OC OC OC WEB AO FBrankHPhttp://fbrank.main.jp/ Facebook Facebook OC WEB OC OC Facebook OC WEB WEB Facebook WEB OC AO Facebook Facebook Facebook
Facebook Facebook FBrankHPhttp://fbrank.main.jp/ Facebook Facebook Facebook Facebook Facebook Facebook Facebook
Facebook Facebook FBrankHPhttp://fbrank.main.jp/ Facebook Facebook Facebook Facebook Facebook
BBT (5) BBT BBT AirCampus (6) BBT BBT BBT BBT Facebook BBT Twitter BBT BBT Facebook OC WEB OC BBT Facebook Web HPhttp://bbt.ac/about/2016 8 31 HPhttp://www.bbt757.com/campus/2016 8 31 AirCampus
BBT Facebook BBT Facebook (7) (8) HPhttp://www.kyoto-u.ac.jp/ja/about/history/honor/award_b/nobel.html Facebook Twitter YouTube Facebook 20162 20162
Facebook UTokyoResearch (9) Facebook (10) Facebook Facebook Facebook HPhttp://www.u-tokyo.ac.jp/ja/utokyo-research/index.html2016 9 2 UTokyoResearch HPhttp://www.kwansei.ac.jp/kwansei_m_000960.html2016 9 3
Twitter ID @KwanseiGakuin HP KG ID @byc ID @kgsociokyodo ID @kgccio ID @KG_Lib HPhttp://www.kwansei.ac.jp/pr/pr_004420.html Twitter YouTube
(11) (12) (13) Facebook URL (14) Li, C. &Bernoff, J. (2008) Groundswell : Winning in a World Transformed by Social Technologies, Harvard Business School Press.2008 2011Facebook 2013 2010 2011 2012FacebookTwitter http://www.soumu.go.jp/johotsusintokei/linkdata/h23_05_houkoku.pdf 2011 ICT 2016 8 1 HPhttp://fbrank.jp/company/2016 8 23 FBrankHPhttp://fbrank.main.jp/2016 8 23 2011148 URL
FBrankHPhttp://fbrank.main.jp/2016 8 24 FBhttps://www.facebook.com/KwanseiGakuinUniversity/2016 8 24 FBhttps://www.facebook.com/UTokyo.News/2016 8 24 FBhttps://www.facebook.com/BBTUniversity/2016 8 24 FBhttps://www.facebook.com/sokauniversity/2016 8 24 FBhttps://www.facebook.com/ritsumeikanuniversity/2016 8 24 FBhttps://www.facebook.com/kuad.t/2016 8 24 FBhttps://www.facebook.com/RikkyoUniversity/2016 8 24 FBhttps://www.facebook.com/SophiaUniversity/2016 8 24 FBhttps://www.facebook.com/ChuoUniversity/2016 8 24 FBhttps://www.facebook.com/Kyoto.Univ/2016 8 24 FBhttps://www.facebook.com/NUCB.JP/2016 8 24 FBhttps://www.facebook.com/univ.tsukuba.ja/2016 8 24 FBhttps://www.facebook.com/HoseiUniversity/2016 8 24 FBhttps://www.facebook.com/TohokuUniversity/2016 8 24 FBhttps://www.facebook.com/kansai.u/2016 8 24 FBhttps://www.facebook.com/keio.univ/2016 8 24 FBhttps://www.facebook.com/NITTAIDAI/2016 8 24 FBhttps://www.facebook.com/Nagoya.Univ.info/2016 8 24 FBhttps://www.facebook.com/OsakaUniversity/2016 8 24 FBhttps://www.facebook.com/tokyotech.jp/2016 8 24 HPhttp://bbt.ac/about/2016 8 31 HPhttp://www.bbt757.com/campus/2016 8 31 HPhttp://www.kyoto-u.ac.jp/ja/about/history/honor/award_b/nobel.html2016 9 1 http://www.u-tokyo.ac.jp/content/400043049.pdf 2016 20162016 9 2 HPhttp://www.u-tokyo.ac.jp/ja/utokyo-research/index.html2016 9 2 HPhttp://www.kwansei.ac.jp/kwansei_m_000960.html2016 9 3 HPhttp://www.kwansei.ac.jp/pr/pr_004420.html2016 9 7