33 A Study on Discovery of Promising Market of Watch Kazuhiko Maruyama 1 1 2011 108.3 2 72.7 3 4 2 5 6 7
34 45 2 8 9 10 11 72.7 12 3 2011 13 1 85 85 2 14 3 1 2011 97.9 74.2 86.1 2.1 25.8 13.9 2 2011 78.5 98.9 88.7 21.5 1.1 11.3
35 3 50 40 80 88.3 4 30 20 1 2 56.2 62.1 70.1 0 20 40 60 80 100 4.5 16.4 17.9 61.2 0 10 20 30 40 50 60 70 1 2 25.6 26.8 1 73.2 2 26.2 0 20 80 4 15 56.2 1 73.22 26.8 5 2 40 60 74.4 73.8 3 2 1 2 3 16 20 1 3 30 2 2 1 3
36 45 2 17 20 6 2 1 3 1 2 21 18 2 STP 4P 19 5 2 1 8 4 Product 6 2.6 5.3 9.2 19.7 26.3 30.3 32.9 38.2 HP 60.5 0 10 20 30 40 50 60 70
37 4P 2 4 Yahoo! Amazon.com 20 2012 5 1 8 2 7 7 4 G-SHOCK G-SHOCK 21 G-SHOCK 7 Product 3 8 2 7 2 2012 5 1 2 3 4 5 6 7 8 WAVE CEPTER WVA-M600D-7AJF 20000 CASIO G-SHOCK GW-5600BJ-1JF 19000 CASIO G-SHOCK GW-2310-1CR 21000 CASIO T233XLTMN 18375 SKAGEN DZ1399 17850 DIESEL 572LSXM 17850 SKAGEN OVERLAND OVW-100BJ-3AJF 18375 CASIO WIRED AGBD019 21000 SEIKO 22 2 2 Price 9 2 Place Place Promotion TV
38 45 2 8 Product 4P 1 CASIO WAVE CEPTER WVA-M600D-7AJF LED 5 2 CASIO G-SHOCK GW-5600BJ-1JF G-SHOCK 20 3 CASIO G-SHOCK GW-2310-1CR G-SHOCK 22 4 SKAGEN T233XLTMN 3 5 DIESEL DZ1399 3000 10 6 SKAGEN 572LSXM 3 7 CASIO OVERLAND OVW-100BJ-3AJF LED 8 SEIKO WIRED AGBD019 9 Price 4P 1 CASIO 22000 WVA-M600D-7AJF CASIO SEIKO CASIO 2 CASIO 19000 G-SHOCK GW-5600BJ-1JF G-SHOCK CASIO 3 CASIO 21000 G-SHOCK GW-2310-1CR G-SHOCK CASIO 4 SKAGEN 18375 T233XLTMN 5 DIESEL 17850 DZ1399 6 SKAGEN 18375 572LSXM 7 CASIO 18375 OVW-100BJ-3AJF CASIO SEIKO CASIO 8 WIRED 19000 AGBD019 SEIKO CASIO SEIKO
39 HP PR 1 TPO 1 2 3 G-SHOCK 2 2 3 2 1 2 1 1 2 3 1 TPO 1 2 6 2 3 5 2 3 1 2 3
40 45 2 4 5 7 22 10 5 8 6 10 10 10
41 1 11 2 11 or 2 20,000 NG NG NG NG
42 45 2 1 3 5 1 2 3 4 5 4 8 2 2 3 3 12012 2 20 59 2004 32011 42012 5 1990 62001 72001 8 20 20 2006 9 2003 102005 11 SWATCH GROUP JAPAN 2012 12 2012 2012 2012 132012Federation of the Swiss Watch Industry 2012 14 700 2004 152012 16 2012 1500 2012 17 18 Kotler 2000Kotler and Armstrong 2001 192000 20 Yahoo! Amazon.com Amazon 2012 2012.com 2012Yahoo Shopping 2012 212011 222009 1 Amazon 2012 http://www.amazon.co.jp. 22012 Daily Researchhttp:// japan.internet.com/research/20120515/1.html. 3.com 2012
43 http://kakaku.com. 42011 G-shock28 vol 48 KK 52012 CASIO HPhttp://casio.jp/. 6 2000 1 3 7 2012 CITIZEN WATCH http://citizen.jp/. 82004 http://www.citizen.co.jp/research/ radio/20040913/03.html. 92012 2012http://www.fhs.jp/Marketsurvey/2012JPN.pdf. 10 SWATCH GROUP JAPAN 2012 Swatch HP http://www.swatchgroup.jp/swatch/. 11 2012 SEIKO HP http://www.seiko-watch.co.jp/. 12 2006 Vol.54 No.2 pp.134 152 13 1990 14 2001 152012 2011 http://www.jcwa.or.jp/pdf/11wagakoku1-12.pdf. 162004 http://www2.mdb-net.com/n_research/ report/17.html. 172003 2 pp. 1 20 18 2009 192001 202012 http://www.myvoice.co.jp/biz/ surveys/16514/index.html. 21 Yahoo Shopping 2012 http://shopping.yahoo.co.jp. 222011 2011http://www.yano.co.jp/press/pdf/869.pdf. 232012 http://www.yano.co.jp/press/pdf/969. pdf. 24 2005 25 2012 http://ranking.rakuten.co.jp. 26 Federation of the Swiss Watch Industry 2012IMPORT OF WRIST WATCH BY TYPE 2011http://www.fhs.jp/ Importstatistics/dec2011 fixed.pdf. 27 Kotler,Philip 2000 Marketing Management Millennium EditionPrentice-Hall. 28 Kotler, Philip and Gary Armstrong 2001 Principles of Marketing Ninth EditionPrentice-Hall. 2012 11 15