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KDDIR&A 20114 Mobile World Congress(MWC) 2011 KDDI KDDI Mobile World Congress MWC201121417Feria de Barcelona13005 1400 1ITCES Xperia PlaySamsungAndroid3.0 Galaxy Tab 2LG3DOptimus 3D NFCNear Field CommunicationAndroid Nexus SNFC NTTVisa NFC MWC2011 iphoneipadappleiosgoogleandroid Nokia MicrosoftWindows Phone HPPalmWeb OSAndroid iosandroid2 WebHTML5 Samsung Sony Ericsson Google LG Nvidia Motorola HTC HP Visa NTT Nokia Microsoft PAGE 1 of 13

MWC 2011 Mobile World Congress NFC Android 3.0 Honeycomb HTML5 Xoom Optimus Pad Optimus 3D Galaxy Tab 2 HTC Flyer Web OS Xperia Play Live View Symbian Windows Phone Title Mobile World Congress (MWC) 2011 Report: Differentiations and applications of Smartphones/Tablets Author Abstract Masakazu Kobayashi (Research Fellow, KDDI Research Institute) The Mobile World Congress (MWC) 2011, the largest mobile/wireless technologies and products gathering in the world, was held at Feria de Barcelona in Madrid, Spain from February 14 to 17. Attendance was far in excess of previous years which gives a strong indication that, despite a very serious global recession, the mobile/wireless industry is performing exceptionally strongly, especially in the area of smartphones and tablets. Although, apart from a small selection of outstanding devices, most featured smartphones and tablets were already showing signs of obsolescence, and this highlights a central theme of this paper, namely, device manufacturers are struggling to differentiate their products in a highly competitive market. Given these market conditions, wireless careers and service providers seemed to be moving their attention toward applications, focusing on how smartphones and tablets can be used in daily life and within wider society. One of the most promising areas of application development is the embedding of NFC (Near Field Communication) chips in smartphones, for use in applications such as mobile wallets, an area of strong Japanese technology leadership. Attracting some of the largest names in the industry, such as Apple and Google, the technology is now emerging as a standard technology for the industry. Smartphones have the capacity to allow flexible usage of NFC, and it is anticipated that NFC applications are set to surge in both quantity and quality. Early signs of this trend were visible at this year s MWC, with collaborative efforts between major carriers and service providers. Keyword Mobile World Congress(MWC) 2011 Tablet Smartphone NFC Android3.0 Honeycomb HTML5 Xoom Optimus Pad Optimus 3D Galaxy Tab 2 HTC Flyer Web OS Xperia Play Live View Symbian Windows Phone PAGE 2 of 13

1 1CESMWS 2 Nvidia MotorolaXoomLGOptimus Pad CPUNvidia Tegra 2OSAndroid 3.0Honeycomb MotorolaXoom LGOptimus Pad 2 SamsungMotorolaAndroid 3.0 NvidiaQualcomm ARM IntelCPUWindows OS ARMCPUAndroid OS MWS SamsungGalaxy Tab 2 PAGE 3 of 13

Galaxy Tab 2Google Galaxy Tab 2Google Samsung Galaxy Tab 2 Android 3.0UI OS XoomYouTubeVideo WallXoomAndroid3.0 Motorola XoomGalaxy Tab 2Android 3.0 Motorola PAGE 4 of 13

CPUNvidiaTegra 2 Galaxy Tab28 Xoom5 3 Google SamsungMotorolaAndroid ICT GoogleAndroid Samsung Motorolatier 11tier 23 Google Android GoogleAndroid Android AndroidSamsung Motorola Android 3.0 4 AndroidUI HTCMWCFlyer GingerbreadHTC Flyer3D PAGE 5 of 13

HTC FlyerGingerbreadAndroid 2.32.4 HTC3D UIAndroid HTC Flyer HPWeb OSWeb OSPalmHP Web OSHTML5Javascript Web OS Web OS URL 14 1 2 3 4 Web OS PAGE 6 of 13

Web OS UIAndroid 3.0Web OS Android 3.0PalmWeb OS UIMatias DuarteGoogleAndroid 3.0UI UI 5 AndroidSamsung HTCSony EricssonLGMotorolaOS Android 2.2FroydoAndroid 2.32.4Gingerbread Sony Ericsson Xperia PlayGingerbreadAndroid2.42.3.2 Sony EricssonUI Sony Xperia PlayAndroid Xperia PlayAndroid Playstation Sony EricssonLive View Android Bluetooth PAGE 7 of 13

Live View Live ViewFacebook Live ViewFacebook Android Live View Live View Live ViewLive View Live View201012 7080 Euro 1 LG3D Optimus 3D LG3DOptimus 3D3D PAGE 8 of 13

3D3D Optimus 3D ARM + Android OS 6 HTML5 MWC2011NokiaMicrosoftMWC Nokia SymbianWindows Phone Windows PhoneNokia SymbianNokia OS Windows PhoneNokia MicrosoftNokia MicrosoftWindows Phone Microsoft Windows MobileWindows Phone MicrosoftNokia Android MicrosoftNokia MWC2011iOSAndroidWindows Phone Google CEOEric SchmidtHTC CEO Peter ChouHTML5 HTML5 NokiaSynbian OStelecomasia.net2011/2/24 PAGE 9 of 13

HTML5 HTC 7 MWC Google Android Android AR NFCNear Field CommunicationICGoogle Nexus SNFC Android VisaNFC Giesecke & Devrient Obethur PAGE 10 of 13

VisaObethurNFC NTT NFC NFC NTTNFC 3500 NFC NFC KT PAGE 11 of 13

SK Telecom COMODO Console Orga Systems Motorola Mobility ZigBee PAGE 12 of 13

MWCGoogleWall Street JournalMWCGoogle IT AppleGoogle Google MWCGoogle KDDI IT Web3.0 PAGE 13 of 13