Management Journal vol.17 PwCStrategy& 2014331www.strategyand.pwc.com. C

vol.17 2011 SUMMER Contents Management Journal 3 4 12 17 21 C 26 1

PwCStrategy& 2014331www.strategyand.pwc.com. masahiro.kishida@booz.com 17 Facebook TwitterSNS 90 ITIPO 1SNS 3 SNS SNS SNS Augmented Reality 2 4P 5P 3 e 4 5Ci ipoditunesiphone Cconnected, communicating, contentcentric, computerized, community-oriented, always clicking19902000 2020BRICs 4010 3020 3

PwCStrategy& 2014331www.strategyand.pwc.com. FacebookTwitterSNS Google 2009 1iPhoneFacebookTwitter 6 Facebook Groupon SNS world wide web 1990 Yahoo! Yahoo! Google Yahoo! Google 4

ohki.nagahara@booz.com 8 1 Google web2.02000 SNS Yahoo! SNS SNS SNS 10SNS1 30300310 1.230 14,0001.2 1.5575 1 SNS FacebookmySpace myspace myspacenews CorpmySpace 1/10 5

SNS SNS websns 2010:The Shallows SNS SNS 2 1 FacebookTwitter Narcissism Epidemic Twitter SNS Facebook SNS 2SNS 32 SNSLikenomics Likenomics Rohit Bhargava Like Levis3Gogobot 6

2 3 Levis 7

4 AR Word Lens Google BingFacebook Facebook Google Google SNS 2SNS SNSFoursquare GPS SNS Groupon ROI SNS 3 SNS AR Augmented Reality AR 4 iphone 8

5 GoogleCEO C 3020 5 SNS204 309mixi20 30 90 2010 Generation CP.26 Facebook 1 9

6 Twitter Twittermixi 6 SNS Facebook300 mixigree 2,000 mixigree Facebook SNS Ford syncbmw VisionConnectedDrive 10

SNS 2 2 Facebook SNS SNS 21 11

PwCStrategy& 2014331www.strategyand.pwc.com. 1990 2000 2010 SNS SNS 201011e 4.5e 5P 12

yoshiyuki.kishimoto@booz.com 20 4P Shop.Org2010 68% itunespingsns itunes SNSHyves150 1,000 HyvesC2C 2010 1SNS1 27%SNS 10%SNS e e 1-8007 e 1 20115020153006 2009 650 201011 1 13

1 10 2 QQ 2009 69% 54% 58% ROI 71% SNS 2 1 iparmentsns SNS 1 IdeaStorm 14

2 igiftedivvy e 81% 45% Eventbrite 41 15

2 24 3 4 The Coming Wave of Social Apponomics by Matt Anderson, Henning Hagen, and Gregor Harter, strategy+business, Issue 62 Spring 2011. 16

PwCStrategy& 2014331www.strategyand.pwc.com. 2000 iphone2007 e m 1 201110 2010 20% 17%15%2014 74%43% 16% 25 2011 1,500 2,300 e10-15%1 17

yoshiyuki.kishimoto@booz.com 20 2 20107 10 201015 21 201121201465 2 3 20108Places Bonanza CD CD Amazon Remembers 18

3 e200 240% Twelpforce 4 em POS Reward Zone Amazon Prime2009200 24130 1990 19

4 38 e 5020 The M-Commerce Challenge to Retail by Matt Anderson, Nick Buckner, and Stefan Eikelmann, strategy+business, Issue 62 Spring 2011. SNS 20

PwCStrategy& 2014331www.strategyand.pwc.com. 1 GMA 20104 55%3 5%2 3 21

yoshiyuki.kishimoto@booz.com 20 1 4 POP POP 31 22

2 3 3 23

4 2 ID 3 e e 24

Shopper Marketing 4.0: Building Scalable Playbooks That Drive Results by Matthew Egol, Report with GMA. Win-Win 25

PwCStrategy& 2014331www.strategyand.pwc.com. C 20202 20 PDD24 100Mbps 1 PDD PDD PDD PDD 26

roman.friedrich@booz.com michael.peterson@booz.com alex.koster@booz.com masashi.goto@booz.com PDD PDD PDD PDD 1 PDD PDD 3D C 10 iipod itunesiphone early adopter CC connected, communicating, content-centric, computerized, community-oriented, always clicking 19902000 CBRICs C2020 BRICs40 10 27

16 95 Facebook YouTube C 10 C 2020 C 1247 2020 46 6717 2020 608047 52 91 1 28

10 C M2M 10 29

2.0 250 201310 6677,160 162449 1 2008 2020 200300 Facebook8 Facebook400 1002.5 i C 30

ipadipod 10 1 200 50 C C 1ITIT CIO35 PC C C 50 65 232020 658 13 1624 C 124 1 2020 31

2E SMS 1990200510 C 30 2020 10C 10 12 43 322 1 76 61 Facebook 2 1 32

1 2020 3C IT C C3 1 2 33

34 1 2020 3D 1 C C 1015 10 2020 C 2020

The Rise of Generation C by Roman Friedrich, Michael Peterson, and Alex Koster, strategy+business, Issue 62 Spring 2011. The Thought Leader Interview : Didier Lombard by Art Kleiner and Pierre Péladeau, strategy+business, Issue 62 Spring 2011. 35

Media Highlights info.japan@booz.com www.booz.co.jp 106-6127 6-10-1 27 03-6757-8683 03-6757-8600 03-6757-8667 36

Management Journal vol.17 www.booz.co.jp PwCStrategy& 2014331www.strategyand.pwc.com.