2 9 4 16 17 15 18 6 BS 5 P/L 14 13 11 10 8 7 CF 31 32 24 45 44 41 INT 40 20 43 42 47 39 38 / / 37 36
4
20,910 14,789 3,858 3,016 18.5% 20.4% 3,140 2,344 15.0% 15.9% 717 671 3.4% 4.5% 829 709 4.0% 4.8% 480 590 2.3% 4.0% 5
6,155 4,930 +1,224 2,301 1,599 +702 8,456 6,530 +1,926 3,894 2,748 +1,146 166 247-81 4,061 2,996 +1,065 4,395 3,534 +861 8,456 6,530 +1,926 6
697 831 345 212 2,886 684 626 120 61 2,674 7
6,000 5,000 4,000 3,000 2,000 1,000 0 04/4Q 05/1Q 05/2Q 05/3Q 05/4Q 06/1Q 06/2Q 06/3Q 06/4Q 3,131 3,407 3,419 3,884 4,078 4,539 5,361 5,078 5,930 633 712 730 748 825 876 950 933 1,097 179 157 169 103 241 179 207 110 219 5.7% 4.6% 4.9% 2.7% 5.9% 4.0% 3.9% 2.2% 3.7% 10.0% 9.0% 8.0% 7.0% 6.0% 5.0% 4.0% 3.0% 2.0% 1.0% 0.0% 8
+27.3 +31.1 +7.8 +1.4 9
10
209 190 110 8.2 7.7 108 4.8 5.0 96 11
13
6,000 25.0% 5,000 20.0% 4,000 15.0% 3,000 2,000 10.0% 1,000 5.0% 0 04/4Q 05/1Q 05/2Q 05/3Q 05/4Q 06/1Q 06/2Q 06/3Q 06/4Q 1,953 2,178 2,467 2,914 3,191 3,570 4,413 4,091 5,043 442 501 560 575 651 690 782 761 925 22.6% 23.0% 22.7% 19.7% 20.4% 19.3% 17.7% 18.6% 18.4% 0.0% 14
5,000 25.0% 4,500 4,000 20.0% 3,500 3,000 15.0% 2,500 2,000 10.0% 1,500 1,000 5.0% 500 0 04/4Q 05/1Q 05/2Q 05/3Q 05/4Q 06/1Q 06/2Q 06/3Q 06/4Q 0.0% 1,643 1,813 2,103 2,540 2,798 3,220 4,018 3,656 4,569 286 290 353 369 445 510 608 544 712 17.4% 16.0% 16.8% 14.5% 15.9% 15.8% 15.1% 14.9% 15.6% 15
DM 16
1,400 25.0% 1,200 20.0% 1,000 800 15.0% 600 10.0% 400 200 5.0% 0 04/4Q 05/1Q 05/2Q 05/3Q 05/4Q 06/1Q 06/2Q 06/3Q 06/4Q 0.0% 1,139 1174 858 858 761 825 690 717 622 182 198 146 145 134 148 118 124 118 16.0% 16.9% 17.0% 16.9% 17.6% 18.0% 17.2% 17.4% 19.0% 17
300 40.0% 250 35.0% 30.0% 200 25.0% 150 20.0% 100 15.0% 10.0% 50 5.0% 0 04/4Q 05/1Q 05/2Q 05/3Q 05/4Q 06/1Q 06/2Q 06/3Q 06/4Q 0.0% 39 54 93 111 126 143 263 271 265 8 12 24 26 38 37 50 46 53 20.5% 22.2% 25.8% 23.4% 30.2% 26.5% 19.0% 17.3% 20.2% 18
21
22
23
24
25
26
27
28
29
30
209 275 31.5 7.1 11 53.3 8.2 11 32.6 4.8 5.5 14.4 31
EC 300 500 200 1 10 100 1000 11 10 100 1,000 32
250 200 150 100 1,000 800 600 400 50 200 0 0 10 100 8 6 4 80 60 40 2 20 0 0 33
Speed Stretch Partnership Fair&Open Originality Passion Free&Rule 34
36
37
6,000 5,000 4,000 3,000 2,000 1,000 0-1,000 04/4Q 05/1Q 05/2Q 05/3Q 05/4Q 06/1Q 06/2Q 06/3Q 06/4Q 2,821 3,108 3,100 3,395 3,491 3,895 4,489 4,106 4,850 477 539 543 498 547 562 609 536 639 108 92 93-20 104 57 93-23 57 3.8% 3.0% 3.0% -0.6% 3.0% 1.5% 2.1% -0.6% 1.2% 7.0% 6.0% 5.0% 4.0% 3.0% 2.0% 1.0% 0.0% -1.0% 38
06/3Q 3.1% WEB 43.2% 32.9% 6.3% 14.5% CPM 55.7% CPC 28.7% CPA 13.0% 2.7% 06/4Q 2.5% WEB 46.1% 31.7% 7.3% 12.4% CPM 57.4% CPC 27.6% CPA 12.8% 2.2% 39
06/3Q 06/4Q 29.6% 13.0% 5.5% 5.4% 12.6% 2.5% 31.5% 40 32.3% 13.0% 5.6% 11.3% 10.3% 2.4% 25.1%
900 800 700 600 500 400 300 200 100 0 05/2Q 05/3Q 05/4Q 06/1Q 06/2Q 06/3Q 06/4Q 7.00 6.00 5.00 4.00 3.00 2.00 1.00 0.00 566 395 662 467 716 526 698 538 558 690 689 557 800 637 171 195 190 160 132 132 163 3.72 3.84 3.91 4.59 5.82 5.31 5.71 500 78 104 122 118 143 140 161 41
900 800 700 600 500 400 300 200 100 0 05/2Q 05/3Q 05/4Q 06/1Q 06/2Q 06/3Q 06/4Q 7.00 6.00 5.00 4.00 3.00 2.00 1.00 0.00 615 679 605 538 575 513 569 517 542 498 470 505 507 477 64 67 62 52 44 35 30 500 44 44 25 41 42 43 26 1.40 1.60 1.54 1.70 1.75 1.95 1.75 42
1,000,000 900,000 800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000 0 05/4Q 06/1Q 06/2Q 06/3Q 06/4Q 100.0% 80.0% 60.0% 40.0% 20.0% 0.0% 174,718 162,177 165,808 168,891 180,758 79,349 93,059 105,847 98,150 107,434 329,865 441,777 471,288 556,270 589,296 70.7% 79.5% 78.1% 88.2% 80.0% 56.5% 63.4% 63.4% 67.6% 67.2% 43
450 400 350 300 250 200 150 100 50 0 04/4Q 05/1Q 05/2Q 05/3Q 05/4Q 06/1Q 06/2Q 06/3Q 06/4Q 24.0 23.7 24.0 29.8 28.0 31.0 35.0 34.3 34.3 4.7 8.0 7.0 8.0 8.3 11.0 10.3 13.0 13.0 DM 29.7 0.0 0.0 20.7 22.0 20.0 20.7 20.3 18.0 INT 31.3 55.0 57.0 54.7 48.7 46.7 48.0 53.0 60.0 INT 68.0 111.3 122.0 135.3 139.7 165.0 179.3 238.7 257.3 INT) (34.7) (70.7) (69.3) (71.3) (63.7) (69.7) (64.7) (79.0) (80.0) 157.7 198.0 210.0 248.4 246.7 273.7 293.3 359.3 382.7 44
45
46
47