Japan Marketing Academy JAPAN MARKETING JOURNAL 110 Vol.28 No.22008
JAPAN MARKETING JOURNAL 110 Vol.28 No.22008
JAPAN MARKETING JOURNAL 110 Vol.28 No.22008
JAPAN MARKETING JOURNAL 110 Vol.28 No.22008
JAPAN MARKETING JOURNAL 110 Vol.28 No.22008
JAPAN MARKETING JOURNAL 110 Vol.28 No.22008
JAPAN MARKETING JOURNAL 110 Vol.28 No.22008
JAPAN MARKETING JOURNAL 110 Vol.28 No.22008
JAPAN MARKETING JOURNAL 110 Vol.28 No.22008
JAPAN MARKETING JOURNAL 110 Vol.28 No.22008
JAPAN MARKETING JOURNAL 110 Vol.28 No.22008
JAPAN MARKETING JOURNAL 110 Vol.28 No.22008
JAPAN MARKETING JOURNAL 110 Vol.28 No.22008
JAPAN MARKETING JOURNAL 110 Vol.28 No.22008
Bhote,K.R., Beyond Customer Satisfaction to Customer Loyalty, AMA, Blattberg,R.C.,G.Getz,J.S.Thomas, Customer Equity, Harvard Business School Press,, Heskett,J.I.,W.E.Sasser Jr,L.A.Schlesinger, The Value Profit Chain, Free Press,, Power,J.D.C. DenoveSatisfaction, Portfolio c/o Penguin PutnamJ.D., Rust,R.T.V.A.ZeithamlK.N.LemonDriving Customer Equity, The Free Press, Woolf,B.F.Customer Specific Marketing, Teal Books, ZeithamlBitnerGremler, Services Marketing th ed, McGraw-Hill pp pp DIAMOND, pp pp JAPAN MARKETING JOURNAL 110 Vol.28 No.22008