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A Study on Customer Relationships which are Built in Independent Professional Baseball League Masahiro Seimiya Sports business attracts customers by players` skill, speed, and the favorite teams `victory. But in BC League, customers have been attracted by the relationships built between BC League and customers, and the relationships expand the circle of customers. In this paper, the relationships built with customers in BC League would be promoted by "Shikake" and "Ba no Settei". And finally, the Author is proposing that "Shikake" and "Ba no Settei" would be necessary in order to breed the strong relationships with customers and also breed Customer Ownership. ("Shikake" which means a device to promote the relationships, and "Ba no Settei" which means the setting of the opportunity and the place to promote the relationships.) 054 THE HIKONE RONSO 2016 spring / No.407
A Study on Customer Relationships which are Built in Independent Professional Baseball League Masahiro Seimiya 055