０１ⅢⅣⅤⅥⅦⅧⅨⅩ一二三四五六七八九零壱弐０２ⅢⅣⅤⅥⅦⅧⅨⅩ一二三四五六七八九零壱弐０３ⅢⅣⅤⅥⅦⅧⅨⅩ一二三四五六七八九零壱弐０４ⅢⅣⅤⅥⅦⅧⅨⅩ一二三四五六七八九零壱弐０５ⅢⅣⅤⅥⅦⅧⅨⅩ一二三四五六七八九零壱弐０６ⅢⅣⅤⅥⅦⅧⅨⅩ一二三四五六

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えつみこいまる
9 years ago
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1 *1 2 PR ( ) *1 Graduate School for Creative Cities, Osaka City University 1.2. Vol.6 (March, 2006) 3.

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20 2 13) p.165( ) BP ( ) ) 15) pp ) Kiyoshi NAKANO "On Speculation about Difference and Similarity between a Company, a University, and a Sightseeing City from the aspect of Business Schemes on Digital Intellectual Assets", pp.54-60, 2004 Symposium on Applications and the Internet (IEEE Computer Society) Proceedings, IEEE Computer Society, 2004 [] 17) pp ) 1 p ) 3 18) ( ) ) 16) pp ) 3 ( ) pp ) pp.10-15,pp ) p.75,p ) - p.37,p.129( ) ( ) 2005( 1999) 07) pp ) 1 pp ) VS pp.20-28( ) ( ) 2005( 1995) 10) ( ) p ) p )

on Digital Intellectual Assets", pp.54-60, 2004 Symposium on Applications and the Internet (IEEE Computer Society) Proceedings, IEEE Computer Society, 2004 [] 17) pp.

21 Contents Business Being Structurally Carried Out Using the Possibility of Misunderstanding by the User -- Focusing on the Problem of Paid-publicity and one of the Copyright Existence Camouflage of Cultural Property -- Kiyoshi NAKANO *1 This paper deals with two problems in the contents business field in a broad sense. Both of the problems are relating to business which is structurally carried out using the possibility of misunderstanding by the user. The author explained about the background, influence, and management of the problem. The problems discussed concretely are one of increase of paid-publicity articles and one of the copyright existence camouflage of cultural property. The following doubt is caused in both problems. The doubt is whether the organizations which should keep strict business manner, such as the press and a cultural organization, make unfair profits using civic misapprehension or not. Really, severe situations, such as finances, exist in a background of the problems. However, we should not overlook this problem. In order to solve these problems, those organizations should have strait sense of ethics. Moreover, citizens should have the right knowledge about them. Key Words : contents, contents business, publicity, paid-publicity, PR, journalism, edition, advertisement, article, TV program, sponsor, reader, audience, user, mass-media, media, press, newspaper, magazine, television, broadcast, search engine, search engine site, search keyword-targeted advertisement, Press Releases, press announcement, film commission, ethics, computer ethics, art museum, museum, temples and shrines, cultural organization, cultural property, copyright, intellectual-property-rights, legal protection, protection period, fine arts, a building, the work of a photograph, the publicity rights of properties, business model, Local Government Unit This paper was published on Bulletin of Osaka City University Media Center / Journal of Informatics Vol.7 at first at March of I would like to express my gratitude to Editorial Committee of Osaka City University Media Center and Teachers Organization of the Center for their kindness to permit me to reproduce this paper on this journal.

先端社会研究　★５★号／４．山崎

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