Winbond W 1
Macronix MX W W UMC MX MX 2002 TOEIC Test of English for International Communication TOEIC 2
TOEIC TOEFL Test of English as a Foreign Language TOEIC TOEIC ELSI OJT UMC 3
UMC W W R&D OHP UMC UMC W 4
W UMC MX 5
MX UMC MX MX W 6
PHILIPS P BASF B IMAGE IM IM B B 7
IM P IM B P P OJT P P 8
BASF BASF BASF transnational company CEO BASF cross-boarder language 9
Image IM, ELSI conquered INSEAD 10
Panasonic Industry Sales Company, Taiwan (PIST) Panasonic System Sales Company, Taiwan (PSST) 11
5S IBM HP 12
IM conqured 13
Crazy English 14
15
BASF verb/action-oriented language noun-oriented language strategy aggressive 16
2000 4 2000 5 TOEIC ETS Education Testing Service 1340 2000 340 17
2000 163 CHEERS 2000 11 60-63 Philips Oracle 2000 11 27 PIST PSST 18