Japan s Best Global/ Domestic Brands 2015 A G E O F Y O U

Contents 03 Introduction 04 The future of business is personal 08 The Age of You: key questions answered 18 2015 Japan s Best Global Brands 2015 analysis 20 2015 Top 30 Japan s Best Global Brands 2015 Top 30 74 2015 Japan s Best Domestic Brands 2015 analysis 76 2015 Top 30 Japan s Best Domestic Brands 2015 Top 30 82 Evaluating Japan s Best Global/Domestic Brands 84 10 Brand Strength Score 86 The main Brand Ranking of Interbrand 90 About Interbrand Age of You. Japan s Best Global/Domestic Brands 2015 01 94 Contact us

Introduction Japan s Best Global/Domestic Brands CEO Age of You CEO Age of You Japan s Best Global/Domestic Brands Age of You. Japan s Best Global/Domestic Brands 2015 03 CEO

The future of business is personal CEO Age of You. Japan s Best Global/Domestic Brands 2015 05

The future of business is personal 1 4 Age of Identity Age of Value Age of Experience Age of You 24 365 Mecosystem Age of You. Japan s Best Global/Domestic Brands 2015 07 CEO

The Age of You: key questions answered CEO Age of You. Japan s Best Global/Domestic Brands 2015 09

The Age of You: key questions answered Age of You Mecosystem? Mecosystem? wants demands desires Age of You. Japan s Best Global/Domestic Brands 2015 11

?? CT??? Age of You. Japan s Best Global/Domestic Brands 2015 13

1 3D? Age of You. Japan s Best Global/Domestic Brands 2015 15 CEO

Japan s Best Global Brands 2015 Age of You. Japan s Best Global/Domestic Brands 2015 17

2015 Japan s Best Global Brands 2015 analysis Japan s Best Global Brands 2015 Top 30 15% Best Global Brands 2014 2014 10 Top 100 7% Subaru 13 +72% Mazda 17 +56% Bridgestone 11 +26% Top 30 3 31 IT 2 Japan s Best Global Brands Uniqlo 7 +17% Yakult 27 +8% Uniqlo 10 Best Global Brands Top Risers 5 Subaru +72%, Mazda +56%, Bridgestone +26%, Hitachi +25%, Asics +24% Age of You. Japan s Best Global/Domestic Brands 2015 19 Hitachi 18 New Entry +25% Uniqlo 7, Epson 26, Yakult 27, Yamaha 29 Epson 26 New Nintendo 8-33% Nikon 16-29%

Age of You. Japan s Best Global/Domestic Brands 2015 21 Japan s Best Global Brands 2015 Top 30 Yamaha はヤマハ発動機株式会社と ヤマハ株式会社のブランド価値を 合算して算出しています

01 Toyota 42,392 $m +20% Toyota! S U V 2015 3 2 1 2014 9 700 FCV MIRAI Toyota Age of You. Japan s Best Global/Domestic Brands 2015 23

02 Honda 21,673 $m +17% Honda Fit Vezel 2014 11 Legend 2015 NSX Vezel 2015 Honda F1 2014 F1 Honda Age of You. Japan s Best Global/Domestic Brands 2015 25 Honda

03 Canon 11,702 $m +6% Canon 2014 2015 3D Canon BtoB 04 Sony 8,133 $m -3% 2014 Sony VAIO PC DNA Sony Playstation4 Sony Age of You. Japan s Best Global/Domestic Brands 2015 27

05 Nissan 7,623 $m +23% Nissan 2015 3 88 2013 EV Leaf EV 2 e-nv200 Nissan Age of You. Japan s Best Global/Domestic Brands 2015 29

06 Panasonic 6,303 $m +8% Panasonic 2013 2015 3,500 1 Tesla Motors J Panasonic Age of You. Japan s Best Global/Domestic Brands 2015 31

Age of You. Japan s Best Global/Domestic Brands 2015 33

07 Uniqlo 4,859 $m +17% Uniqlo Uniqlo LifeWear LifeWear + C Uniqlo Uniqlo Age of You. Japan s Best Global/Domestic Brands 2015 35

08 Nintendo 4,103 $m -33% Nintendo 3DS 2014 5 Wii U 2014 2.4 3DS 2014 QOL QOL Nintendo Age of You. Japan s Best Global/Domestic Brands 2015 37

09 Lexus 3,305 $m +21% Lexus 2014 25 2013 2007 52 3 Lexus International 2014 SUV NX AMAZING IN MOTION LEXUS AMAZING EXPERIENCE INTERSECT BY LEXUS Age of You. Japan s Best Global/Domestic Brands 2015 39

10 Toshiba 2,472 $m +6% Toshiba Human Smart Community by lifenology 3 2014 4 9 43 2015 3 25 Toshiba 11 Bridgestone 2,446 $m +26% Bridgestone 2014 12 10 2014 B 2024 Official TOP Worldwide Olympic Partner B BMW i3 Bridgestone Bridgestone Age of You. Japan s Best Global/Domestic Brands 2015 41

12 Komatsu 2,162 $m +1% Komatsu Komatsu GPS ICT 2013 ICT 2014 2014 Komatsu 13 Subaru 1,998 $m +72% Subaru 5 Motion-V 2 2015 3 3 2014 2020 Subaru IIHS 2014 EyeSight Subaru Subaru Subaru Next Story SNS Subaru Age of You. Japan s Best Global/Domestic Brands 2015 43

14 Suzuki 1,887 $m +10% Suzuki 8 Hustler 2015 RJC R 1,000cc 2014 11 2015 4 15 Shiseido 1,620 $m -16% Shiseido 2014 Shiseido ICHIGAN 50 E VISION 2020 Age of You. Japan s Best Global/Domestic Brands 2015 45

16 Nikon 1,575 $m -29% Nikon Nikon EISA TIPA Nikon 2014 M&A Nikon Age of You. Japan s Best Global/Domestic Brands 2015 47

17 Mazda 1,393 $m +56% Mazda 2015 3 18 SKYACTIV SKYACTIV 2016 3 8 85 Age of You. Japan s Best Global/Domestic Brands 2015 49

18 Hitachi 1,265 $m +25% Hitachi 2014 3 23 2015 3 2 One Hitachi IT WEB WEB 19 Asics 1,259 $m +24% 2014 Asics Asics Age of You. Japan s Best Global/Domestic Brands 2015 51

20 Ricoh 1,216 $m +4% Ricoh 2014 Vision2020 3 100 3 Ricoh 3D 21 Daikin 1,175 $m +11% 90 2014 Daikin 2015 3 2 2013 11 FUSION15 4 R32 Age of You. Japan s Best Global/Domestic Brands 2015 53

22 Mitsubishi Electric 1,110 $m +18% Mitsubishi Electric 2014 2015 3 2014 MITSUBISHI Mitsubishi Electric 23 Unicharm 986 $m +17% Unicharm 2014 3 12 7 6 2020 1 6,000 2 Age of You. Japan s Best Global/Domestic Brands 2015 55

Age of You. Japan s Best Global/Domestic Brands 2015 57

24 Shimano 925 $m +19% Shimano Shimano 1921 1965 2014 SCW Shimano Shimano Shimano 25 Nomura 874 $m +19% Nomura 2014 4 9 2013 3 NISA 100 Nomura Age of You. Japan s Best Global/Domestic Brands 2015 59

26 Epson 849 $m NEW Epson 2015 3 Age of You. Japan s Best Global/Domestic Brands 2015 61

27 Yakult 763 $m +8% Yakult Yakult Yakult 2015 3 2015 Yakult 80 JAXA Age of You. Japan s Best Global/Domestic Brands 2015 63

28 Fujitsu 735 $m +4% Fujitsu IT Fujitsu IT Fujitsu Technology & Service Vision Fujitsu Forum IBM Amazon Age of You. Japan s Best Global/Domestic Brands 2015 65

29 Yamaha 732 $m NEW 2013 Revs your Heart Rev 2 MT-09 3 TRICITY Yamaha Age of You. Japan s Best Global/Domestic Brands 2015 67 Yamaha

30 Konica Minolta 704 $m +6% Konica Minolta M&A IT 5 ICT 2014 EL Age of You. Japan s Best Global/Domestic Brands 2015 69

Age of You. Japan s Best Global/Domestic Brands 2015 71

Japan s Best Domestic Brands 2015 Age of You. Japan s Best Global/Domestic Brands 2015 73

2015 Japan s Best Domestic Brands 2015 analysis Japan s Best Domestic Brands 2015 Top 30 1% 4 Suntory 10 +17% 10 Asahi 13 +14% Calbee 26 +14% Uniqlo Japan s Best Global Brands Muji 17 +35% Uniqlo Yakult Muji MUFG 2 +9% TOTO 30 New Softbank 3 +12% M&A IPO 6 Recruit Top Risers 5 Muji +35%, NEC +21%, Suntory +17%, Asahi +14%, Calbee +14% New Entry Recruit 6, Nitori 27, TOTO 30 Age of You. Japan s Best Global/Domestic Brands 2015 75 Nitori 27 New

Japan s Best Domestic Brands 2015 Top 30 Age of You. Japan s Best Global/Domestic Brands 2015 77

Age of You. Japan s Best Global/Domestic Brands 2015 79

Age of You. Japan s Best Global/Domestic Brands 2015 81

Evaluating Japan s Best Global/Domestic Brands Criteria for consideration / 2014 10 31 30 2013 30 BtoB 10 Best Global Brands 2014 2014 Methodology / ISO ISO 10668 3 $ % IFIS http://www.ifis.co.jp IFIS 2014 11 21 25 10 100 Age of You. Japan s Best Global/Domestic Brands 2015 83

10 Brand Strength Score Internal factors Clarity 10 10 4 6 10 KPI Commitment Protection External factors Authenticity Relevance Differentiation Consistency Presence TV Age of You. Japan s Best Global/Domestic Brands 2015 85 Responsiveness Understanding

The main Brand Ranking of Interbrand Best Global Brands Top 100 2000 home region 30% Economic Profit Japan s Best Global Brands Top 30 2009 30 BtoB Japan s Best Domestic Brands Top 30 2011 30 30 Global Domestic Best Global Green Brands Top 50 2011 Best Global Brands Age of You. Japan s Best Global/Domestic Brands 2015 87

Age of You. Japan s Best Global/Domestic Brands 2015 89

About Interbrand 1974 Living business asset 27 33 Brand Valuation ISO Best Global Brands Best Global Green Brands 3 1983 Age of You. Japan s Best Global/Domestic Brands 2015 91 http://interbrandjapan.com

Authors and Contributors Jez Frampton CEO Stuart Green CEO Yuki Wada CEO Hiroyuki Yabe - Hiromitsu Hatakeyama - Mitsutaka Dehari - Masamichi Nakamura - & Hideaki Kuroki - & Ryuichi Hayashi - & Hideto Matsuo Kosuke Hashijima Seppo Kurki - Mark Garland - Yuki Muramatsu - Aki Kawai - Yosuke Azuma - Mayu Yamazaki - Mari Yamazaki - & Age of You. Japan s Best Global/Domestic Brands 2015 93

Contact us & japan@interbrand.com TEL: 03 3230 1075 FAX: 03 3230 8772 Age of You. Japan s Best Global/Domestic Brands 2015 95 2015.2

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