0
2006 PWC Global Entertainment & Media Outlook 2002-2006 1
2 PWC IMF GDP 2004
3
GDP GDP 1999 5 GDP Entertainment Industry Coalition for Free Trade EIC 2003 TV DVD 4 Copyright Industry in The U.S. Economy 2002
2006, 2010, 5
6 297 57.8 39.2 3.0% 60.7 38.1% 1.2% 2002CESA 7,189.4 2,532.9 2001 20001~9 PS 5000
20 7
etc. Macy s75 95 ANIME OTAKUANIME 97 Rival to Pokemon Keeps Market Hot New York Times, 2002/10/06 8
9 1997 2000 2001 1997 1999 2000 2001 2002 1988 1990 2003 100 2500 AKIRA
1000 12 10
1998 2000736 2002 2002CESA 11 11
12
CD,VCD,CD-ROM TV 1200/ VCD 120/ 150/ avex 13
980 442 ( ) 140~ 168 384~ 461 6830~ 7859 17435~ 19372 90% 10~25% 50% 10~25% 10% 10% (2001 ) (20023 ) 14
15 JET-TV 60 70 80 90 2000 GO () () AKIRA 101 Channel V FF FF RAIJIN NewType 15
TV 16 16
CESA 17
18
19 World Box-Office.com2003416 Entertainment Industry Economics 1994 1835.4 975.8
ERMA TV 007 BMW Golden EyeZ3 Tomorrow Never DieBMW 750iL The World is Not EnoughBMW Z8 Matrix NOKIA M i 2 AUDI 20 20
21 930 1000 4-12. 40 1200 154 3 220 VTR/DVD 30 120 4,000 7,000 68 25 28400 130 30,000 500 21
2003 ASTRO BOY 2004 5000 22 22
DCMS VisitBritain BTA http://campaigns.visitbritain.com/moviemap/index.htm < > Magic of Britain < > < > http://campaigns.visitbritain.com/harry_potter/index1.htm 19 1999/07/13 < > BFC 23
19996 1 300 24
25 TV 20021029 2001716 25
JETRO 770 740 [N=29] [N=98] 02/07/26 26
Creative Industry 1997 Brand Nation 1997 2001 1998 EU GNC( ) 1998 19993 2002 5/6 Japan s 21 Gross National Cool 2002 2006 120 27 27
Britain TM Creative Task Force (DTI) DCMS Trade Partners UK http://www.intellectual-property.gov.uk/ 200212 Great Expectations 28 28
29 29