JAIST Reposi https://dspace.j Title 何 が 日 産 を 蝕 んだのか? 日 産 に 見 る 経 営 資 源 配 分 問 題 Author(s) 増 岡, 学 Citation Issue Date 2001-03 Type Thesis or Dissertation Text version author URL http://hdl.handle.net/10119/725 Rights Description Supervisor: 増 岡 学, 知 識 科 学 研 究 科, 修 士 Japan Advanced Institute of Science and
950080 Copyright ' 2001 by Manabu Masuoka i
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1 Growth-Share Matrix Growth-Share Matrix Growth-Share Matrix 2 Growth-Share Matrix 1 Porter, M.E, Competitive Advantage: creating and sustaining superior performance: with a new introduction, The Free Press (1998) 2 Mintzberg, H., Ahlstrand, B., and Lampel, J., Strategy Safari, THE FREE PRESS (1998, 96-97) 3
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9 6 77.9 6 18
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8 2 8 Porter,M.E., Competitive Advantage, Free Press, 1998 22
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. 11 11 27
12 2 81 28
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1993_8.25 1986326 17,974 0 17,974 1993326 1996_7.5 1986710 15,000 0 15,000 1996710 1996_7.5 1986710 15,778 0 15,778 1996711 1993_8.5 19861021 10,000 0 10,000 19931021 1992_5.125 1987325 35,000 35,000 0 1992325 1988526 4,000 0 4,000 1994525 10 1988531 4,000 0 4,000 1994531 11 19881222 4,000 0 2,000 19981222 1997_7.25 1991123 30,000 0 30,000 1997423 1999_7.2 1991123 20,000 0 20,000 1997424 1998_7.0 1991319 5,000 0 5,000 1998319 1998_7.2 1991422 10,000 0 10,000 1998422 1998_7.0 1991422 10,000 0 10,000 1998522 1998_7.2 1991620 20,000 0 20,000 1998320 1999_7.2 1991620 20,000 0 20,000 1999920 1995_12.0 1991829 20,000 0 20,000 1995829 1996_7.1 1991913 20,000 0 20,000 19961213 1999_7.125 1991913 30,000 0 30,000 19991213 2000_7.125 1991913 30,000 0 30,000 20001213 1997_6.4 19911210 20,000 0 20,000 1997319 1997_6.3 19911220 30,000 0 30,000 1997326 19960331198169 22,899 0 22 1996331 1998_5.75 1983325 23,885 0 107 1998331 1993_3.5 1983325 11,531 6 51 1993331 1987128 100,000 331 3,197 2003331 1993_5.0 1988223 65,075 0 63,340 1993223 1993_3.375 19891019 207,935 661 190,927 19931019 46
19 19 BP 47
48
49 20 21 20 BP 21
50
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22 22 p. 52
Geographic DemographicPsychologicalBehavioral 23 23 Kotler P.Marketing Management264Prentice hall1999 53
54
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[1] [2] [3] NTT [4] [5] [6] [7] BP [8] [9] [10] [11] [12] [13] [14] [15] [16] Kotker, P., Marketing Management 10 th ed., Prentice Hall, 1999 [17] Minttzberg, Ahlstrand and Lampel, Strategy Safari, Free Press, 1998 56
[18] Porter, M.E, Competitive Advantage, Free Press, 1985 [19] Brealey, Myers, Principles of Corporate Finance 5 th ed., McGraw Hill, 1999 [20] [21] [22] [23] [24] [25] [26] [26]Nikkei Business [27] [28] [29]() [30]() [31] [32] 57
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