( ) AR 3 AR ( ) 2 AR AR

2016 3

( ) AR 3 AR ( ) 2 AR AR

1 1 1.1............................ 1 1.2............................ 2 1.3........................ 2 1.4....................... 3 1.4.1.................................. 3 1.4.2................................ 4 1.5...................... 5 1.5.1.................................. 5 1.5.2................................ 5 1.6....................... 5 1.6.1.................................. 5 1.6.2.............................. 6 1.7.............................. 6 1.7.1..................... 6 1.7.2.............................. 6 1.7.3............................... 6 1.7.4............................. 6 1.8................................... 7 2 8 2.1........................... 8 2.2 ( )................. 8 2.3................................. 9 2.4.............. 11 3 12 3.1............................ 12 3.2............. 12 3.3............................ 12 4 14 i

4.1........................................ 14 4.2...................................... 14 4.2.1............. 14 4.2.2.................................. 14 4.2.3...................... 15 4.2.4............................. 17......................... 17................................ 17............................... 18............................... 18.................................... 20 4.2.5................................ 20 4.3....................................... 23 4.3.1............. 23 4.3.2.................................. 23 4.3.3............. 24 4.4................................... 24 5 26 5.1...................................... 26 5.2...................................... 26 5.3................................. 26 5.3.1......................... 26 5.3.2............................... 28 5.3.3.............................. 28 5.3.4............................... 28 5.3.5.................................... 28 5.4................................. 28 5.5........................................ 29 5.6............................... 30 5.7...................... 30 6 31 6.1................. 31 6.2................... 31 6.3... 31 7 32 7.1....................................... 32 ii

7.2.................................... 32 33 34 iii

4.1........................ 15 4.2 (a) (b)ar (c).... 16 4.3 (a) (b) (c)................................. 16 4.4................................. 17 4.5 (a) (b) (c)... 18 4.6 (a) (b) (c)....... 19 4.7 1 2 (a) (b) (c)........... 19 4.8 (a)ar 2 (b)ar 5.. 20 4.9 (a) (b)....... 21 4.10......................... 23 4.11 (a) (b)............ 24 5.1...................................... 27 5.2................................. 27 5.3.................................... 29 iv

1.1........................ 3 2.1....................... 10 4.1........................ 20 4.2................................. 21 4.3................... 22 v

1 1.1 1 Frequent Shoppers Program (FSP) [1] ( ) [2] ( ) [3] [3] ( ) 1 https://ja.wikipedia.org/wiki/ 1

1.2 19 1850 1896 2 [4] 1910 1932 1950 1970 [5] 1989 [4] 1983 11 JAL USA 1993 1 JAL [6] JCB 1981 3 JOYJOY [7] 1990 3 2007 2006 12 [8] 1.3 4.3 (10% ) 2 https://ja.wikipedia.org/wiki/ 3 https://ja.wikipedia.org/wiki/ 2

1.1: 10% 8% 1% [9] (1% ) (8% ) 1.4 1.4.1 1 ( ) [10] (POS ) POS [11] 20 3

[12] ( ) [13] [11] [10] [4] [14] (T ) (ANA ) 4 1.4.2 [14] [10] 4 http://www.exbuzzwords.com/static/keyword_5313.html 4

1.5 1.5.1 [3, 10] 1.5.2 [3] [15] 1.6 1.6.1 [10] [16] 1 1 1 31 1 1 5

1.6.2 [17] 100 1 1% 1 [17] 1% 1000 1000 500 0.5% 1.7 1.7.1 1.7.2 [11] 1.7.3 IC [11] T Ponta 1.7.4 5 5 http://point.rakuten.co.jp/rpointcard/campaign/app/ 6

1.8 7 1 2 3 4 5 6 7 7

2 2.1 [18] [19] Swarm 1 Codecademy 2 Gamification Gamification game( ) fication( ) [19, 20] 2.2 ( ) [19] (GFW) GFW 6 ( ) [19] 1 https://www.swarmapp.com/ 2 https://www.codecademy.com/ 8

[21] g- g- ( ) 9 [21] [22] STEP1 STEP2 STEP3 3 2 3 4 [22] 2.3 1 [23] [22] 4 [20] 17 2.1 9

2.1: 1 2 3 4 5 6 7 8 9 10 11 ( ) 12 13 14 15 16 17 10

2.4 ( ) 2 [24] 1 [22] [24] [22] [24] [24] [22] 11

3 3.1 3.2 ( ) 23 11 24 3 [25] [26] [27] 3.3 12

(AR) 1 3 AR ( ) 13

4 4.1 AR AR Android AR 4.2 4.2.1 1. AR 2. ( ) 3. ( ) 4. 5. AR 6. 3 5 4.2.2 4.1 AR 1 AR 1 AR AR AR 14

AR AR 4.1: 4.2.3 ( 4.2(a)) AR AR ( 4.2(b)) ( 4.2(c)) ( 4.3(a)) AR ( 4.3(b)) IME ( 4.3(c)) 15

4.2: (a) (b)ar (c) 4.3: (a) (b) (c) 16

4.2.4 AR ( 4.4) AR AR AR AR AR 4.4: 4.5 AR AR ( 4.5(a)) ( 4.5(b)) ( 4.5(c)) 4.5 17

4.5: (a) (b) (c) 4.6 AR ( 4.5(a)) ( ) ( 4.6(b)) 4.6(c) 10 ( ) 1 2 4.7 3 ( 4.7(a)) 7 4.7(b) 4.7(c) 1 3 4.1 18

図 4.6: ポイントが加算されていく様子 (a) 加算前 (b) 加算中 (c) 加算後 図 4.7: レベル 1 からレベル 2 へレベルアップした様子 (a) レベルアップ前 (b) レベルアップ 直後 (c) レベルアップ後にポイントを取得した様子 19

4.1: 1 2 3 AR 4.8 1 AR 2 3 4.8: (a)ar 2 (b)ar 5 4.2.5 20

( ) 4.2 4.2: ( ) 1 1 ( ) 1pt 1pt 1pt 1pt 4.2 1 9 ( 4.3) 1 ( 4.9) ( 4.3( 0)) ( 4.3( 1 9)) 4.9(a) 4.9(b) 4.9(b) 4.3 1 2 3 4 6 7 4.9: (a) (b) 21

4.3: 0 1 2 3 4 1 5 1 6 7 1 8 2 9 5 22

4.3 4.3.1 1. AR 2. AR 3. 4. 4.3.2 4.10 AR 4.10: 23

4.3.3 4.11 ( 4.11(b)) 4.3 4.11: (a) (b) 4.4 A AR AR ID 9 AR 1 1 A 2 AR 24

A 25

5 5.1 Unity 5.3.1 1 C# Android Android SDK 2 Huawei Ascend P7 Android OS 4.4(Kitkat) Unity AR NyARToolKit for Unity 3 (MacOS 10.10.5) MySQL Unity PHP 5.2 5.2 5.3 5.3.1 AR AR ARToolKit NyARToolKit 3cm NyID NyID AR AR ID AR AR 1 http://japan.unity3d.com/ 2 http://developer.android.com/sdk/index.html 3 http://nyatla.jp/nyartoolkit/wp/?page_id=556 26

5.1: 5.2 AR -5cm 5cm AR 5.2: 27

5.3.2 Unity Raycaster Raycaster Raycaster 5.3.3 DoTween 4 DoTween 5.3.4 10 AR AR 5.3.5 AR 3 5.4 GPS GPS 4 http://dotween.demigiant.com/index.php 28

5.5 5.3 PHP Web Apach MySQL Unity WWW WWWForm JSON Unity string 5.3: 29

5.6 ( ) ( ) 2 AR ID AR ID ID 0 1 2 1 9 0 ( ) 5.7 AR ID AR AR ID AR ID AR ID 30

6 6.1 Schroeter [28] AR AR Oliver [29] AR (C&B) 2 AR 6.2 Stavros [30] 6.3 Ponta ( )[31]. Ponta Ponta AR 31

7 7.1 AR 3 AR AR AR 7.2 SNS SNS 32

2 33

[1].., Vol. 187, pp. 119 148, 2010. [2],,. NAVIGATION&SOLUTION., Vol. 7, No. 7, pp. 62 71, 1999. [3]. Navigation&solution., Vol. 21, No. 11, pp. 12 21, 2013. [4].. REPORT, pp. 1 8, 2007. [5]. 19, 2006 10 30. [6] JAPAN AIRLINES. Jal 1,000 https:// www.ar.jal.com/arl/region/ja/aboutjal/press/032202.html (2016 1 12 ). [7] JCB. http://www.jcbcorporate.com/corp/pop_history.html#a003 (2016 1 12 ). [8],. ONLINE, 2007. http://business.nikkeibp.co.jp/article/topics/20071221/ 143741/?P=1&prvArw (2016 1 12 ). [9] TBS., 2004. http: //www.tbs.co.jp/gacchiri/archives/20040808/2.html (2016 1 12 ). [10]., 2007. http://www.meti.go.jp/report/downloadfiles/ g70702b01j.pdf (2016 1 12 ). [11].., Vol. 39, pp. 81 97, 2009. 34

[12].. http://yumenavi. info/lecture.aspx?gnkcd=g004455&oraseq=87&proid=wna002&serkbn= j&searchmod=2&page=1&keyword= (2016 1 12 ). [13]., 2002. http: //dndi.jp/cooperation/clublink.jp/archive/802223.pdf (2016 1 12 ). [14].., Vol. 5, pp. 51 58, 2005. [15]. ( ). ( 5 ), pp. 1 33, 2008. http://www.meti.go.jp/committee/materials2/downloadfiles/ g81219a05j.pdf (2016 1 12 ). [16]. 3. ( 2 ), pp. 0 14, 2008. http://www.meti.go.jp/ committee/materials2/downloadfiles/g81010a03j.pdf (2016 1 12 ). [17].!?, 2012. http://cretatsu.com/ knowledge/p_059.html (2016 1 12 ). [18] Sebastian Deterding, Dan Dixon, Rilla Khaled, and Lennart Nacke. From Game Design Elements to Gamefulness: Defining Gamification. In Proceedings of the 15th International Academic MindTrek Conference: Envisioning Future Media Environments, pp. 9 15, 2011. [19].., 2011. [20],,.., 2012. [21]. 9. NHK, 2012. [22].. NHK, 2012. [23],, ( ), ( ).. CCC, 2013. [24] L.,, ( ).., 1999. 35

[25].. http://www.pref.kanagawa.jp/ uploaded/attachment/470496.pdf (2016 1 12 ). [26] navi. http://toyota-efami.com/ (2016 1 12 ). [27] NPO.. http://ichikawa.genki365. jp/ichikawa_volunteer/ecovo.htm (2016 1 12 ). [28] Ronald Schroeter, Jim Oxtoby, and Daniel Johnson. Ar and gamification concepts to reduce driver boredom and risk taking behaviours. Proceedings of the 6th International Conference on Automotive User Interfaces and Interactive Vehicular Applications, pp. 1 8, 2014. [29] Oliver Korn, Markus Funk, and Albrecht Schmidt. Design approaches for the gamification of production environments: a study focusing on acceptance. roceedings of the 8th ACM International Conference on PErvasive Technologies Related to Assistive Environments, 2015. [30] Stavros Lounis, Xanthippi Neratzouli, and Katerina Pramatari. Can gamification increase consumer engagement? a qualitative approach on a green case. Collaborative, Trusted and Privacy-Aware e/m-services, pp. 200 212, 2013. [31] Ponta ( ). http://play.ponta.jp/sp/app/ (2016 1 12 ). 36