The Design of Co-productive Society with Digital Media and the New Role of Local Government Abstract As one of the roles of the local government in present Japan, the city planning of resident autonomy is required. One of the elements required in order to build future society is " Co-production " which local government and a citizen cooperate each other in an equal position, and is solved to the subject of a community. And the element required to support the " Co-production " is "digital media." So, in the main subject, digital media are utilized and it clarifies about the validity of " Co-production " in which local government participated. And it aims at proposing about a role required for local government to induce " Co-production." The project for the shopping street promotion in the Oz shopping street (Nakahara Ward, Kawasaki City) was carried out for five years. We utilized the one-segment broadcasting television of a mobile phone, digital signage, and a twitter, and made contents of the shopping street and the local information by " Co-production ". And the project of "safety and relief" was started. To the local subject, "the information and network" and "sense of security" which the a local government official have, became resources, and a government official " Co-production " together with citizens contributed to activation and expansion. It became clear that it is effective in calling people's sympathy and newly connecting a participant to use digital media in " Co-production". In order to induce and raise much " Co-production " into a community from now on local government, (1) "Co-production" is made into business (2) "Production of sympathy" which reconstructs the relation between local government and a citizen (3) Production of " Co-production " in which local government also participated (4) "Reconstruction of local government " for inducing "Co-production " mostly and continuously, are required. Building " Co-production " is also building the network of "safety and relief" into society, and it can be said that it is building the infrastructure of future society. Keywords : Co-production, local government, citizen, digital media
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