18 NPO 19 2
202030 LOHASLifestyle Of Health And Sustainability I ()NTT 1
() II 1 2006 11 1 2 2006 12 25 3 2007 2 7 I a () () b 1 2006 11 1 1 2 2006 12 14 a () () ()PLAN-A 2
b 1 2006 11 1 1 2 2006 11 16 II NPO III () I love Yokohama Web () 1020082 10-2 M 7F tel: 03-5275-1570 fax: 03-5275-1569 E-mail: research@jri.or.jp URL: http://www.jri.or.jp 3
2005 1899 2003 12 2030 3 1 5 2025 2030 9 2000 2 65 21%2030 65 40 3 014 10 3 4
2030 18 14 3 5
90 ICT SNS Weak Ties 16 6
12 17 7
15 2 1 20 1 40 60 3 1 4 1 3 2 Web2.0 17 8
2005 2.68 17 9
18 18 10
Japan-VALS 2 2002 LOHASLifestyles of Health and Sustainability LOHAS LOHAS 2030 LOHAS LOHAS LOHAS 11
4 a b c d 12
4 a d a d a ad ab 13
a 2007 1 2007 1 51.0 32.9 14
2003 50 15
2006 25 30 10 NPO b () HP 16
2006 2006 34.3 33.6 2004 8 1988 58.7 2003 34.8 47.2 60.7 17
18
45.5 45.7 19
43.9 31.2 15 2006 4 7 2005 2005 2.1 6.6 20
18 2006 18 6 1 40 100 235 78 13 2001 4 25 21
15 1 3.58 15 3.48 1.18 0.59 1 5 30 50 50 22
c 2006 23
24
a 25
b c d e 26
f NPO ICTInformation and Communication TechnologyGREEmixi SNS 27
28
(1) (2) (3) (4) (5) NPO (1)(5) PPPPublic Private Partnership 29
NPO PFIPPP ICT SNS 30
31
2 32
2 SNS ICT 1999 6 1983 33
p16 34
(i)(ii) (iii) 3 35
BSE LOHAS HP 17 36
1 16 2 16 12 2 12 JR 59 192 19 3 4 20 37
9 10 9 20 12 5 5 2 15 PR 4 a b c dpr 2 a b 1 c 38
PR 2070 88 1 1 3 a b c 39
PR 2007 40
5,500 1 2 8 250 42 1989 17 1 90 1990 93 11 100% 41
6 4 12 6 2000 PR 42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
NPO a 61
6 14 b 30 2003 62
a 63
b 7 1 100 1000 5000 18 4 64
c p34 65
d SOHOOffice at Home SOHO: Small Office Home Office e 66
f ICT NPO HP NPO 67
NPO () 2006 e armo[] URLhttp://www.work-life-b.com/ 2004 iweb2.0 iiiii URLhttp://www.lohasclub.net/ I Love Yokohama SNSmixi 3 2030 URLhttp://www.hamakei.com/column/134/index.html 68
14 25 25 99 5 URLhttp://www.city.tokai.aichi.jp/~seisaku/index_iinkai.html 14 3 i ii iii 3 47 URL http://www.city.hirakata.osaka.jp/freepage/gyousei/kikaku/machidukuri/top.htm 1516 15 NPO 16 15 URLhttp://www.kkr.mlit.go.jp/kensei/machi-shihyo2004/ 69
2006 11 1 13301630 403 5 71
a Japan-VALS 19891991 SRI NTT Japan-VALS Japan-VALS 3 2 VALS b 1970 HealthSustainable c 72
21 d MAP 365 3 a 73
b [] 2010 win-win 74
1316 [] 75
2 [] GDP 5 33 60 76
a [] 2 [] b [] [] () 77
78
3050 2,000 79
2006 11 17 14001600 2 9 14 30 80
2 14 16 18 PR 2 45 B1 81
3 50 3 3 65,000 9 21 100 NPO 82
100 100 83
190 84
2000 90 85
86
2006 12 14 18002000 100 87
2 5700 6 NPO Quality of life 88
NPO 89
90
20023 91
5700 3040 3040 92
NPO 8 10 6 1.29 1.22 10 1020 3040 8 9 3 93
2006 12 25 18002000 11 16 17 1 190 2 9 30 94
2000 5 2 14 100 3 Web 2 6 95
a b c d e f g two way two way 2004 3 3 i Web2.0 ii iii 96
iweb ii iii iii 3040 20 iii 97
2 wiwiw B to B 6 2006 () armo Web armo i ii 7 8 6 2 17 98
1 1 2 2434 2 HDI GEM HDI Human Development Index 9 GEM Gender Empowerment Measure 41 10 8 2 2 99
2 8 8 Win-Win 2 1 5 5 100
Weak ties 101
GDP 102
2007 2 7 18002000 3 2 103
15 24 25 75 9 a b c d e 104
105
4 2 5 106
1 1 2 3 1 107