SAP SAP
... 1... 2... 4... 6... 7... 10... 12... 13... 14... 17 OXFORD ECONOMICS
SAP 4 525 Oxford Economics Oxford Economics 2011 5 OXFORD ECONOMICS 1
/ Oxford Economics 2011 3 525 4 30% 3 2 5 5 1 / 2 2 OXFORD ECONOMICS
ROI 20% 20% 28% / // 2011 3 525 4 134 2 5,000 1 5,000 OXFORD ECONOMICS 3
Rupert Murdoch 10 2009 1 US Airways 1549 3 Rupert Murdoch 4 3 1 65% 5 B2B 35% B2C 16% 250 10 22% 10 10028% 4 OXFORD ECONOMICS
BI / BI RAM RAM RAM OXFORD ECONOMICS 5
4 54% / 20% 29% 1 80 % 70 60 50 40 30 20 10 0 Shell 6 24 Walmart P&G 6 OXFORD ECONOMICS
The Children s Place CIO Sunil Verma Jaime and Josefina Chua Tiampo Ranjay Gulati Gulati 95% / / / 50% 64% 63% / 62% 2 / / / 0% 10% 20% 30% 40% 50% 60% 70% 80% OXFORD ECONOMICS 7
77% / 71% 68% 67% 3 / / 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 5 46% / 87% 83% 82% 4 / / 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% / 77% 75% / 74% 8 OXFORD ECONOMICS
5 / / / 0% 10% 20% 30% 40% 50% 60% 70% 80% / 95% 85% 87% OXFORD ECONOMICS 9
31%35% 21% 19% 77% LOVEFiLM CTO Mike Blakemore 6 0% 10% 20% 30% 40% 36% 14% B2C 13%B2B 27% GE Energy Peter Evans 1,000 10 OXFORD ECONOMICS
LOVEFiLM 160 400 CTOMike Blakemore 1 2% LOVEFiLM Blakemore 2008 2 Amazon 1LOVEFiLM wheels up Continental Airlines United Continental Holdings 2,000 30 Anne Marie Reynolds 28% 20% 24% The Children s Place Verma 30 OXFORD ECONOMICS 11
/ 58% / 55% 69% 65% 7 / / / 0% 10% 20% 30% 40% 50% 60% 70% 80% / / / / 12 OXFORD ECONOMICS
/ 55% / / 40% / / / OXFORD ECONOMICS 13
59%58% 58% Ranjay Gulati 8 / 0% 10% 20% 30% 40% 50% 60% 70% 80% Gulati 1 14 OXFORD ECONOMICS
The Children s Place Verma 1 6 IT GE Energy Evans Continental Airlines Reynolds United Airlines Continental United United United Continental OXFORD ECONOMICS 15
9 / 0% 10% 20% 30% 40% 50% 60% 70% 80% Gulati 3 1 2 3 IT CIO 16 OXFORD ECONOMICS
Gartner 2014 30% 30% The Children s Place Verma LOVEFiLM Blakemore Evans GE Energy 1 OXFORD ECONOMICS 17
AXA Financial Ingenin Chris Denison Evans 1 5 GPS Carl Icahn 211 18 OXFORD ECONOMICS
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