CIRJE-J-105 2004 4 CIRJE http://www.e.u-tokyo.ac.jp/cirje/research/03research02dp_j.html
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A case study about corporate revival process: Snow Brand Milk Products Abstract This paper explains the corporate revival process of Snow Brand Milk Products Co. Ltd. (Yuki-Jirushi), a famous dairy-products company in Japan. As a result of a string of scandals, Yuki-Jirushi experienced sudden drops of sales and profits. In order to improve the profit condition, Yuki-Jirushi implemented drastic corporate restructurings and M&A. This paper explains this process in detail and shows the general implications for corporate revival process of Japanese firms.
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2002 3 4 950 2002 2 25 2001 12 2002 3 2002 2003 3. 2000 2002 2 3-1. 5 2002 8 2 1 2000 6 2002 1 1 3-2. 2002 11 47% 2003 1 23 2000 58 2001 117 700 1999 3 2002 3 1 700 6 2002 3 11 5
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