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1 Management Journal vol.17 PwCStrategy& www.strategyand.pwc.com. C
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3 vol SUMMER Contents Management Journal C 26 1
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5 PwCStrategy& www.strategyand.pwc.com. 17 Facebook TwitterSNS 90 ITIPO 1SNS 3 SNS SNS SNS Augmented Reality 2 4P 5P 3 e 4 5Ci ipoditunesiphone Cconnected, communicating, contentcentric, computerized, community-oriented, always clicking BRICs
6 PwCStrategy& www.strategyand.pwc.com. FacebookTwitterSNS Google iPhoneFacebookTwitter 6 Facebook Groupon SNS world wide web 1990 Yahoo! Yahoo! Google Yahoo! Google 4
7 8 1 Google web SNS Yahoo! SNS SNS SNS 10SNS , SNS FacebookmySpace myspace myspacenews CorpmySpace 1/10 5
8 SNS SNS websns 2010:The Shallows SNS SNS 2 1 FacebookTwitter Narcissism Epidemic Twitter SNS Facebook SNS 2SNS 32 SNSLikenomics Likenomics Rohit Bhargava Like Levis3Gogobot 6
9 2 3 Levis 7
10 4 AR Word Lens Google BingFacebook Facebook Google Google SNS 2SNS SNSFoursquare GPS SNS Groupon ROI SNS 3 SNS AR Augmented Reality AR 4 iphone 8
11 5 GoogleCEO C SNS mixi Generation CP.26 Facebook 1 9
12 6 Twitter Twittermixi 6 SNS Facebook300 mixigree 2,000 mixigree Facebook SNS Ford syncbmw VisionConnectedDrive 10
13 SNS 2 2 Facebook SNS SNS 21 11
14 PwCStrategy& www.strategyand.pwc.com SNS SNS e 4.5e 5P 12
15 20 4P Shop.Org % itunespingsns itunes SNSHyves150 1,000 HyvesC2C SNS1 27%SNS 10%SNS e e e
16 QQ % 54% 58% ROI 71% SNS 2 1 iparmentsns SNS 1 IdeaStorm 14
17 2 igiftedivvy e 81% 45% Eventbrite 41 15
18 The Coming Wave of Social Apponomics by Matt Anderson, Henning Hagen, and Gregor Harter, strategy+business, Issue 62 Spring
19 PwCStrategy& www.strategyand.pwc.com iphone2007 e m % 17%15% %43% 16% ,500 2,300 e10-15%1 17
20 Places Bonanza CD CD Amazon Remembers 18
21 3 e % Twelpforce 4 em POS Reward Zone Amazon Prime
22 4 38 e 5020 The M-Commerce Challenge to Retail by Matt Anderson, Nick Buckner, and Stefan Eikelmann, strategy+business, Issue 62 Spring SNS 20
23 PwCStrategy& www.strategyand.pwc.com. 1 GMA %3 5%2 3 21
24 POP POP 31 22
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27 Shopper Marketing 4.0: Building Scalable Playbooks That Drive Results by Matthew Egol, Report with GMA. Win-Win 25
28 PwCStrategy& www.strategyand.pwc.com. C PDD24 100Mbps 1 PDD PDD PDD PDD 26
29 PDD PDD PDD PDD 1 PDD PDD 3D C 10 iipod itunesiphone early adopter CC connected, communicating, content-centric, computerized, community-oriented, always clicking CBRICs C2020 BRICs
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33 ipadipod C C 1ITIT CIO35 PC C C C
34 2E SMS C C Facebook
35 C IT C C
36 D 1 C C C 2020
37 The Rise of Generation C by Roman Friedrich, Michael Peterson, and Alex Koster, strategy+business, Issue 62 Spring The Thought Leader Interview : Didier Lombard by Art Kleiner and Pierre Péladeau, strategy+business, Issue 62 Spring
38 Media Highlights
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40 Management Journal vol.17 PwCStrategy& www.strategyand.pwc.com.
2013.10.22 Facebook twitter mixi GREE Facebook twitter mixi GREE Facebook Facebook Facebook SNS 201 1 8 Facebook Facebook Facebook Facebook 1,960 7 2012 400 Facebook SNS mixi Google Facebook Facebook
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Management Journal : vol.12 PwCStrategy& 2014 3 31www.strategyand.pwc.com. vol.12 2010 WINTER Contents Management Journal 3 4 8 12 M&A 16 21 24 1000 31 1 PwCStrategy& 2014 3 31www.strategyand.pwc.com.
Management Journal vol.18 PwCStrategy& 2014331www.strategyand.pwc.com. CK vol.18 2011 AUTUMN Contents Management Journal 3 4 CK 11 19 29 1 PwCStrategy& 2014331www.strategyand.pwc.com. cosmo.takamatsu@booz.com
Management Journal vol.20 2012 Summer PwCStrategy& 2014331www.strategyand.pwc.com. 5. vol.20 2 0 1 2 S U M M E R C o n t e n t s Booz & Company Management Journal 特集 巻頭言 3 4 5 9 15. 22 29 1 2 PwCStrategy&
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Study about profit utilization of social media in a university Focusing on-entrance examination publicity campaign, an educational support activity and dissemination of information activity- Seiya Yamashita
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JAPAN MARKETING JOURNAL 110 Vol.28 No.22008
Vol.28 No.22008 JAPAN MARKETING JOURNAL 110 Vol.28 No.22008 JAPAN MARKETING JOURNAL 110 Vol.28 No.22008 JAPAN MARKETING JOURNAL 110 Vol.28 No.22008 JAPAN MARKETING JOURNAL 110 Vol.28 No.22008 JAPAN MARKETING
JAPAN MARKETING JOURNAL 111 Vol.28 No.32008
Vol.28 No.32008 JAPAN MARKETING JOURNAL 111 Vol.28 No.32008 JAPAN MARKETING JOURNAL 111 Vol.28 No.32008 JAPAN MARKETING JOURNAL 111 Vol.28 No.32008 JAPAN MARKETING JOURNAL 111 Vol.28 No.32008 JAPAN MARKETING
JAPAN MARKETING JOURNAL 113 Vol.29 No.12009
JAPAN MARKETING JOURNAL 113 Vol.29 No.12009 JAPAN MARKETING JOURNAL 113 Vol.29 No.12009 JAPAN MARKETING JOURNAL 113 Vol.29 No.12009 JAPAN MARKETING JOURNAL 113 Vol.29 No.12009 Vol.29 No.12009 JAPAN MARKETING
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プライシング：デフレ下の収益向上, 実現価格アップ：販促コストのマネジメント, 金融サービスにおける戦略的プライシング, The Untapped Power of Pricing, 産業財企業の最適プライシング, Precision Pricing for Profit, Growth, and Advantage
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JAPAN MARKETING JOURNAL 123 Vol.31 No.32012
Japan Marketing Academy JAPAN MARKETING JOURNAL 123 Vol.31 No.32012 JAPAN MARKETING JOURNAL 123 Vol.31 No.32012 JAPAN MARKETING JOURNAL 123 Vol.31 No.32012 JAPAN MARKETING JOURNAL 123 Vol.31 No.32012 JAPAN
JAPAN MARKETING JOURNAL 115 Vol.29 No.32010
Japan Marketing Academy JAPAN MARKETING JOURNAL 115 Vol.29 No.32010 JAPAN MARKETING JOURNAL 115 Vol.29 No.32010 JAPAN MARKETING JOURNAL 115 Vol.29 No.32010 JAPAN MARKETING JOURNAL 115 Vol.29 No.32010 JAPAN
JAPAN MARKETING JOURNAL 110 Vol.28 No.22008
JAPAN MARKETING JOURNAL 110 Vol.28 No.22008 JAPAN MARKETING JOURNAL 110 Vol.28 No.22008 JAPAN MARKETING JOURNAL 110 Vol.28 No.22008 JAPAN MARKETING JOURNAL 110 Vol.28 No.22008 JAPAN MARKETING JOURNAL 110
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CONTENTS 2012 2 Vol.65 No.2 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~
2 2012 CONTENTS 2012 2 Vol.65 No.2 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~ 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
CONTENTS 20103 Vol.63 No.3 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~ ~~~~~~~~
3 2010 CONTENTS 20103 Vol.63 No.3 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~ ~~~~~~~~ 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42
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