Chinese Media Induced Tourists in Japan: Media Contens of a Japanese Fortune-teller named Abe-no-Seimei and those Chinese Fans 5 SNS AR

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1 Chinese Media Induced Tourists in Japan: Media Contens of a Japanese Fortune-teller named Abe-no-Seimei and those Chinese Fans 5 SNS AR

2 In this study, I explore media induced tourism among Chinese nationals in Japan by examining pilgrimages for Abe no Seimei through questionnaires and interviews. I identified five characteristics of media induced tourism among Chinese nationals in Japan. (1) The tourists comprise young Chinese interested in Japanese pop culture. (2) It heavily relies on new media, such as the internet and social networking platforms, as well as on new technology, such as AR (augmented reality). (3) It has a unique structure: the pilgrimage is centered on the perception of practitioners; this perception is made up of numerous elements related to one entity (in this study, the character of Abe no Seimei). (4) It considers pop culture to be central to Japanese culture, and value is found in the very experience of pop culture itself. Japanese pop culture has become an integral part of the experience of media induced tourism among the Chinese. (5) It employs a unique tourist gaze that explores the sights across Japan through the lens of media contents.

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63 Author s Address: A Study on the Activities and Characteristics of Johnny s fans in china WEI Ran, LU Yijing Foreign Lang

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