JAPAN MARKETING JOURNAL 111 Vol.28 No.32008

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1 Japan Marketing Academy JAPAN MARKETING JOURNAL 111 Vol.28 No.32008

2 JAPAN MARKETING JOURNAL 111 Vol.28 No.32008

3 JAPAN MARKETING JOURNAL 111 Vol.28 No.32008

4 JAPAN MARKETING JOURNAL 111 Vol.28 No.32008

5 Japan Marketing Academy JAPAN MARKETING JOURNAL 111 Vol.28 No.32008

6 JAPAN MARKETING JOURNAL 111 Vol.28 No.32008

7 JAPAN MARKETING JOURNAL 111 Vol.28 No.32008

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16 Barwise, P. and A, Ehrenberg, Television and Its Audience, London Sage Publications,. Chan-Olmsted, S. M. and Y. Kim, The PBS Brand Versus Cable Brands Assessing the Brand Image of Public Television in a Multichannel Environmen, Journal of Broadcasting and Electronic Media,, June., pp.-. Kaplan, B. M., Zapping The Real Issue is Communication, Journal of Advertising Research,, Apr/May., pp.-. Krugman, H.E., The Impact of Television Advertising JAPAN MARKETING JOURNAL 111 Vol.28 No.32008

17 Learning without Involvement,Public Opinion Quarterly,,, pp.-. Shocker, A. D., M. Ben-Akiva, and P. Nedungadi, Consideration Set Influences on Consumer Decision-Making and Choice Issues, Models, and Suggestions, Marketing Letters,,, pp.-. Webster, J. G., and J. J. Wakshlag, A Theory of Television Program Choice, Communication Research,,, pp NHK Vol.No JAPAN MARKETING JOURNAL 111 Vol.28 No.32008

JAPAN MARKETING JOURNAL 110 Vol.28 No.22008

JAPAN MARKETING JOURNAL 110 Vol.28 No.22008 JAPAN MARKETING JOURNAL 110 Vol.28 No.22008 JAPAN MARKETING JOURNAL 110 Vol.28 No.22008 JAPAN MARKETING JOURNAL 110 Vol.28 No.22008 JAPAN MARKETING JOURNAL 110 Vol.28 No.22008 JAPAN MARKETING JOURNAL 110

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