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1 Japan s Best Global/ Domestic Brands 2015 A G E O F Y O U
2
3 Contents 03 Introduction 04 The future of business is personal 08 The Age of You: key questions answered Japan s Best Global Brands 2015 analysis Top 30 Japan s Best Global Brands 2015 Top Japan s Best Domestic Brands 2015 analysis Top 30 Japan s Best Domestic Brands 2015 Top Evaluating Japan s Best Global/Domestic Brands Brand Strength Score 86 The main Brand Ranking of Interbrand 90 About Interbrand Age of You. Japan s Best Global/Domestic Brands Contact us
4 Introduction Japan s Best Global/Domestic Brands CEO Age of You CEO Age of You Japan s Best Global/Domestic Brands Age of You. Japan s Best Global/Domestic Brands CEO
5 The future of business is personal CEO Age of You. Japan s Best Global/Domestic Brands
6 The future of business is personal 1 4 Age of Identity Age of Value Age of Experience Age of You Mecosystem Age of You. Japan s Best Global/Domestic Brands CEO
7 The Age of You: key questions answered CEO Age of You. Japan s Best Global/Domestic Brands
8 The Age of You: key questions answered Age of You Mecosystem? Mecosystem? wants demands desires Age of You. Japan s Best Global/Domestic Brands
9 ?? CT??? Age of You. Japan s Best Global/Domestic Brands
10 1 3D? Age of You. Japan s Best Global/Domestic Brands CEO
11 Japan s Best Global Brands 2015 Age of You. Japan s Best Global/Domestic Brands
12 2015 Japan s Best Global Brands 2015 analysis Japan s Best Global Brands 2015 Top 30 15% Best Global Brands Top 100 7% Subaru % Mazda % Bridgestone % Top IT 2 Japan s Best Global Brands Uniqlo 7 +17% Yakult 27 +8% Uniqlo 10 Best Global Brands Top Risers 5 Subaru +72%, Mazda +56%, Bridgestone +26%, Hitachi +25%, Asics +24% Age of You. Japan s Best Global/Domestic Brands Hitachi 18 New Entry +25% Uniqlo 7, Epson 26, Yakult 27, Yamaha 29 Epson 26 New Nintendo 8-33% Nikon 16-29%
13 Age of You. Japan s Best Global/Domestic Brands Japan s Best Global Brands 2015 Top 30 Yamaha はヤマハ発動機株式会社と ヤマハ株式会社のブランド価値を 合算して算出しています
14 01 Toyota 42,392 $m +20% Toyota! S U V FCV MIRAI Toyota Age of You. Japan s Best Global/Domestic Brands
15 02 Honda 21,673 $m +17% Honda Fit Vezel Legend 2015 NSX Vezel 2015 Honda F F1 Honda Age of You. Japan s Best Global/Domestic Brands Honda
16 03 Canon 11,702 $m +6% Canon D Canon BtoB 04 Sony 8,133 $m -3% 2014 Sony VAIO PC DNA Sony Playstation4 Sony Age of You. Japan s Best Global/Domestic Brands
17 05 Nissan 7,623 $m +23% Nissan EV Leaf EV 2 e-nv200 Nissan Age of You. Japan s Best Global/Domestic Brands
18 06 Panasonic 6,303 $m +8% Panasonic ,500 1 Tesla Motors J Panasonic Age of You. Japan s Best Global/Domestic Brands
19 Age of You. Japan s Best Global/Domestic Brands
20 07 Uniqlo 4,859 $m +17% Uniqlo Uniqlo LifeWear LifeWear + C Uniqlo Uniqlo Age of You. Japan s Best Global/Domestic Brands
21 08 Nintendo 4,103 $m -33% Nintendo 3DS Wii U DS 2014 QOL QOL Nintendo Age of You. Japan s Best Global/Domestic Brands
22 09 Lexus 3,305 $m +21% Lexus Lexus International 2014 SUV NX AMAZING IN MOTION LEXUS AMAZING EXPERIENCE INTERSECT BY LEXUS Age of You. Japan s Best Global/Domestic Brands
23 10 Toshiba 2,472 $m +6% Toshiba Human Smart Community by lifenology Toshiba 11 Bridgestone 2,446 $m +26% Bridgestone B 2024 Official TOP Worldwide Olympic Partner B BMW i3 Bridgestone Bridgestone Age of You. Japan s Best Global/Domestic Brands
24 12 Komatsu 2,162 $m +1% Komatsu Komatsu GPS ICT 2013 ICT Komatsu 13 Subaru 1,998 $m +72% Subaru 5 Motion-V Subaru IIHS 2014 EyeSight Subaru Subaru Subaru Next Story SNS Subaru Age of You. Japan s Best Global/Domestic Brands
25 14 Suzuki 1,887 $m +10% Suzuki 8 Hustler 2015 RJC R 1,000cc Shiseido 1,620 $m -16% Shiseido 2014 Shiseido ICHIGAN 50 E VISION 2020 Age of You. Japan s Best Global/Domestic Brands
26 16 Nikon 1,575 $m -29% Nikon Nikon EISA TIPA Nikon 2014 M&A Nikon Age of You. Japan s Best Global/Domestic Brands
27 17 Mazda 1,393 $m +56% Mazda SKYACTIV SKYACTIV Age of You. Japan s Best Global/Domestic Brands
28 18 Hitachi 1,265 $m +25% Hitachi One Hitachi IT WEB WEB 19 Asics 1,259 $m +24% 2014 Asics Asics Age of You. Japan s Best Global/Domestic Brands
29 20 Ricoh 1,216 $m +4% Ricoh 2014 Vision Ricoh 3D 21 Daikin 1,175 $m +11% Daikin FUSION15 4 R32 Age of You. Japan s Best Global/Domestic Brands
30 22 Mitsubishi Electric 1,110 $m +18% Mitsubishi Electric MITSUBISHI Mitsubishi Electric 23 Unicharm 986 $m +17% Unicharm ,000 2 Age of You. Japan s Best Global/Domestic Brands
31 Age of You. Japan s Best Global/Domestic Brands
32 24 Shimano 925 $m +19% Shimano Shimano SCW Shimano Shimano Shimano 25 Nomura 874 $m +19% Nomura NISA 100 Nomura Age of You. Japan s Best Global/Domestic Brands
33 26 Epson 849 $m NEW Epson Age of You. Japan s Best Global/Domestic Brands
34 27 Yakult 763 $m +8% Yakult Yakult Yakult Yakult 80 JAXA Age of You. Japan s Best Global/Domestic Brands
35 28 Fujitsu 735 $m +4% Fujitsu IT Fujitsu IT Fujitsu Technology & Service Vision Fujitsu Forum IBM Amazon Age of You. Japan s Best Global/Domestic Brands
36 29 Yamaha 732 $m NEW 2013 Revs your Heart Rev 2 MT-09 3 TRICITY Yamaha Age of You. Japan s Best Global/Domestic Brands Yamaha
37 30 Konica Minolta 704 $m +6% Konica Minolta M&A IT 5 ICT 2014 EL Age of You. Japan s Best Global/Domestic Brands
38 Age of You. Japan s Best Global/Domestic Brands
39 Japan s Best Domestic Brands 2015 Age of You. Japan s Best Global/Domestic Brands
40 2015 Japan s Best Domestic Brands 2015 analysis Japan s Best Domestic Brands 2015 Top 30 1% 4 Suntory % 10 Asahi % Calbee % Uniqlo Japan s Best Global Brands Muji % Uniqlo Yakult Muji MUFG 2 +9% TOTO 30 New Softbank 3 +12% M&A IPO 6 Recruit Top Risers 5 Muji +35%, NEC +21%, Suntory +17%, Asahi +14%, Calbee +14% New Entry Recruit 6, Nitori 27, TOTO 30 Age of You. Japan s Best Global/Domestic Brands Nitori 27 New
41 Japan s Best Domestic Brands 2015 Top 30 Age of You. Japan s Best Global/Domestic Brands
42 Age of You. Japan s Best Global/Domestic Brands
43 Age of You. Japan s Best Global/Domestic Brands
44 Evaluating Japan s Best Global/Domestic Brands Criteria for consideration / BtoB 10 Best Global Brands Methodology / ISO ISO $ % IFIS IFIS Age of You. Japan s Best Global/Domestic Brands
45 10 Brand Strength Score Internal factors Clarity KPI Commitment Protection External factors Authenticity Relevance Differentiation Consistency Presence TV Age of You. Japan s Best Global/Domestic Brands Responsiveness Understanding
46 The main Brand Ranking of Interbrand Best Global Brands Top home region 30% Economic Profit Japan s Best Global Brands Top BtoB Japan s Best Domestic Brands Top Global Domestic Best Global Green Brands Top Best Global Brands Age of You. Japan s Best Global/Domestic Brands
47 Age of You. Japan s Best Global/Domestic Brands
48 About Interbrand 1974 Living business asset Brand Valuation ISO Best Global Brands Best Global Green Brands Age of You. Japan s Best Global/Domestic Brands
49 Authors and Contributors Jez Frampton CEO Stuart Green CEO Yuki Wada CEO Hiroyuki Yabe - Hiromitsu Hatakeyama - Mitsutaka Dehari - Masamichi Nakamura - & Hideaki Kuroki - & Ryuichi Hayashi - & Hideto Matsuo Kosuke Hashijima Seppo Kurki - Mark Garland - Yuki Muramatsu - Aki Kawai - Yosuke Azuma - Mayu Yamazaki - Mari Yamazaki - & Age of You. Japan s Best Global/Domestic Brands
50 Contact us & TEL: FAX: Age of You. Japan s Best Global/Domestic Brands
51
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