LIFULL アニュアルレポート 2017

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1

2 LIFULL LIFULL ANNUAL REPORT 2017

3 Contents Vision and Strategy 18 LIFULL 20 LIFULL Value Model CFO&CSO Fact Data LIFULL ANNUAL REPORT

4 LIFULL LIFULL LIFE FULL LIFULL LIFULL ESG LIFULL 2 LIFULL ANNUAL REPORT 2017

5 IFRS LIFULL DB & ReTech ID LIFULL AI IoT 53 LIFULL 20 1, % 2.8% 15.2% 10.7% B2B 3 LIFULL ANNUAL REPORT 2017

6 Unique VALUE, Unique LIFULL #01 #06 #01 #02 One P's 178 1,046 One P's LIFULL #03 #04 LIFULL LIFULL #05 LIFULL HOME'S LIFULL HOME'S #06 LIFULL HOME'S 4 LIFULL ANNUAL REPORT 2017

7 LIFULL 20 LIFULL #07 #12 #07 #08 LIFULL 100 LIFULL senior LIFULL LIFULL #09 #10 LIFULL 100 LIFULL M&A LIFULL LIFULL LIFULL #11 # LIFULL HOME'S LIFULL HOME'S LIFULL HOME'S LIFULL ANNUAL REPORT

8 6 LIFULL ANNUAL REPORT 2017

9 LIFULL LIFULL LIFE FULL LIFULL LIFULL 1997 HOME S LIFULL HOME S LIFULL HOME S ,000 4 LIFULL HOME S LIFULL HOME S LIFULL HOME S LIFULL ANNUAL REPORT

10 4 LIFULL HOME S , % ARPA Vietnam Creative Consulting Co., Ltd. M&A 8 LIFULL ANNUAL REPORT 2017

11 LIFULL ANNUAL REPORT

12 LIFE FULL CEO LIFULL Lab AI LIFULL ANNUAL REPORT 2017

13 & Trovit Search, S.L LIFULL HOME S 700 AI ICT HOME S Lifull LIFULL P.28 Virgin LIFULL 20 LIFE FULL LIFULL Virgin Group LIFULL ANNUAL REPORT

14 LIFULL HOME S LIFULL 3 LIFULL HOME S 4 5 C Channel LIFULL ANNUAL REPORT 2017

15 LIFULL ANNUAL REPORT

16 ,941, HOME S 2014 Next Wisdom Foundation Trovit Search, S.L. Chairperson LIFULL 3160, HOME S 2014 HOME S 2015 LIFULL Marketing Partners 2016 LIFULL Remodel 2017 LIFULL Vietnam Creating Consulting Co., Ltd. 38, HOME S 2014 HOME S HOME S 2016 LIFULL HOME S LINE C Channel Edy LIFULL ANNUAL REPORT 2017

17 Mitsubishi International Steel Inc C TRILITY Pty Ltd Edy 2011 KC M&A LIFULL ANNUAL REPORT

18 LIFULL HOME S LIFULL HOME S LIFULL Remodel 2017 JG Merrill Lynch & Co Trovit Search, S.L. LIFULL HOME S LIFULL Marketing Partners SUI Products 2016 LIFULL FaM 2017 JG LIFULL HOME S UX LIFULL bizas CFO JG 16 LIFULL ANNUAL REPORT 2017

19 Vision and Strategy 18 LIFULL 20 LIFULL Value Model CFO&CSO LIFULL ANNUAL REPORT

20 LIFULL LIFULL HOME'S HOME S LIFULL HOME S LIFULL HOME S HOME S HOME S 10 HOME S 12 HOME S HOME S LIFULL 12 HOME S MONEYMO LIFULL HOME S 7 HOME SLIFULL ioshome S HOME S 4 Android HOME S HOME S 5 Annex LIFULL HOME S ios HOME S Android 18 LIFULL ANNUAL REPORT 2017

21 PT. Rumah Media EC HOME S Style Market LIFULL 10 LIFULL FaM 11 Trovit Search, S.L HOME S HOME S LIFULL HOME S 7 HOME S PRO LIFULL HOME S B2B 8 HOME S 9 HOME S PRESS LIFULL HOME S PRESS 10 HOME S LIFULL 10 HOME S 11 1 HOME S LIFULL Marketing Partners 7 LIFULL senior LIFULL MOVE LIFULL FinTech LIFULL SPACE 7 11 LIFULL bizas DMP Realtor.com 7 HOME S PRO 9 LIFULL HOME S HOME S DIY Mag LIFULL HOME S DIY Mag 10 HOME S 11 LINE HOME S LIFULL HOME S One P s 9 11 LIFULL Remodel JG LIFULL 4 Vietnam Creative Consulting Co., Ltd. HOME S LIVE GRID VRICK P.26 LIFULL ANNUAL REPORT

22 LIFULL Value Model LIFULL LIFULL P.22 P.28 P.22 LIFULL HOME S P. 24 P.26 LIFULL Lab EBITDA 20 % 1 HOME S LIFULL ANNUAL REPORT 2017

23 03 P.30 LIFULL ANNUAL REPORT

24 BRAND LIFE FULL LIFE FULL LIFULL LIFULL LIFULL logo LIFULL L L VOICE symbol logotype LIFULL P.5 #10 22 LIFULL ANNUAL REPORT 2017

25 LIFULL HOME S LIFULL HOME S LIFULL HOME S CM CM VOICE ios Sticker P.4 #03 imessege ios10 Sticker about/homeskun/ LIFULL ANNUAL REPORT

26 HUMAN RESOURCES LIFULL LIFULL P LIFULL Great Place to Work Institute Japan Great Place to Work Institute Japan LIFULL ANNUAL REPORT 2017

27 LIFULL LIFULL Switch Switch LIFULL PHP LIFULL % 32.7% LIFULL 86.2% , LIFULL ANNUAL REPORT

28 TECHNOLOGY & LIFULL LIFULL AI LIFULL HOME S LIFULL HOME SAI 26 LIFULL ANNUAL REPORT 2017

29 LIFULL Lab LIFULL LIFULL Lab LIFULL Vietnam Creative Consulting Vietnam Creative Consulting Co., Ltd. LIFULL LIFULL Lab GRID VRICK 3D VR LIFULL Lab Vietnam Creative Consulting VOICE LIFULL LIFULL LIFEFULL LIFULL CTO LIFULL HOME S CTO Chief Technology Officer CTO ICT % LIFULL ANNUAL REPORT

30 MEDIUM TERM BUSINESS PLAN & 3 & No EBITDA % ARPA HOME S ARPA ARPAHOME S Average Revenue Per Agent AI ,000 AI LIFULL HOME S ID 1 HOME S 28 LIFULL ANNUAL REPORT 2017

31 VOICE VR P.5 #12 GRID VRICK AI LIFULL HOME S Switch 1307 CVC LIFULL Ventures CSOLIFULL 3 LIFULL 53 SEO VOICE P.5 # LIFULL ANNUAL REPORT

32 MANAGEMENT STRUCTURE LIFULL ANNUAL REPORT 2017

33 PwC ,309 7, ,000 33, ,309 40, HOME S LIFULL ANNUAL REPORT

34 BtoC e 1717 SNS 1717 CFO CRO IT d. 10% e. 3 f. 3 a. e. g. a. e. 4 a. 1 b. 2 1 c. 10% , LIFULL ANNUAL REPORT 2017

35 LIFULL LIFULL 2 LIFULL 2 LIFULL LIFULL LIFULL IT SNS LIFULL LIFULL 2017LIFULL LIFULL LIFULL LIFULL LIFULL LIFULL ANNUAL REPORT

36 CFO&CSO CSO CSO Chief Strategy Officer Q ROE ROA LIFULL ANNUAL REPORT 2017

37 CFO CFO Chief Financial Officer CFO CSO 25% Q M&A M&A M&A M&A LIFULL ANNUAL REPORT

38 CFO&CSO CEO CFO CFO Q 20% LIFE FULL 36 LIFULL ANNUAL REPORT 2017

39 Fact Data LIFULL ANNUAL REPORT

40 LIFULL HOME S SEO WEB WEB WEB 38 LIFULL ANNUAL REPORT 2017

41 LIFULL HOME S Trovit LIFULL HOME S Trovit % LIFULL ANNUAL REPORT

42 3 LIFULL IFRS ,165 25,707 29, ,127 3,080 14,391 18,625 21,408 4,440 6,269 7,039 5,941 7,345 8, ,016 1,010 3,290 3,993 4,957 EBITDA* 1 3,149 4,859 5, ,245 2,691 3,994 4,066 1,796 2,670 2,765 22,592 25,265 27,110 10,824 16,922 18,471 7,013 2,439 1,454 * 2 2,745 4,185 4,592 2,193 3,175 3,163 13, ,134 6, ,517 * 3 10,858 3,268 1,028 1, , EBITDA % % ROE % ROA % * % * * * % * * , PER* PBR , LIFULL ANNUAL REPORT 2017

43 IFRS ,601 18,345 21,176 9,752 12,068 14,044 * 6 4,537 4,713 4, , ,729 3,540 3, ,122 6, ,203 3,507 3, EBITDA = 2. = - 3. = + 4. = LIFULL Marketing Partners 24,000 18,000 12,000 6,000 10,443 11,652 14,444 19,377 22,425 8,000 6,000 4,000 2,000 4,044 4,255 5,193 6,981 7,436 9,000 6,000 3,000 6,517 7,388 7,207 7,134 8, LIFULL ANNUAL REPORT

44 1,600 1,400 1,200 1,000 Trovit /1 08/1 09/1 10/1 11/1 12/1 13/1 14/1 15/1 16/1 17/1 ROE % % % LIFULL ANNUAL REPORT 2017

45 % IFRS % % 32,941, % 23,797, % 8,724, % THE BANK OF NEW YORK ,031, % BBH FOR MATTHEWS JAPAN FUND 3,573, % JPMC OPPENHEIMER JASDEC LENDING ACCOUNT 3,448, % 2,400, % J.P. MORGAN BANK LUXEMBOURG S. A ,194, % SAJAP 1,759, % BNYM SA/NV FOR BNYM FOR BNYM GCM CLIENT ACCTS MILM FE 1,642, % 84,511, % + IT 2017 ROI 5 IT LIFULL ANNUAL REPORT

46 * LIFULL LIFULL Co., Ltd ,999 1,140 Trovit Search, S.L. LIFULL Marketing Partners IR 44 LIFULL ANNUAL REPORT 2017

47 VOICE One P 1% LIFULL 1% One P s P.4 #02 VOICE LIFULL ENGAWA P.4 #01 LIFULL Fab ENGAWA LIFULL Table LIFULL HUB TEL TEL LIFULL ANNUAL REPORT

48

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