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1 AP AP AP R&D AP 45

2 46

3 47

4 KHISS 48

5 GMS 49

6 GMS 50

7 AP R&D TV 51

8 personal sales 52

9 ASP Average Selling Price CM TV SNS VIP 53

10 Value - Conscious Consumer GMS 54

11 Melody Cream AP 55

12 AP P&G AP AP R&D AP GMS AP 56

13 AP AP AP AP Asian Beauty Creator Amore Pacific Way AMOREPACIFIC Sustainable Report,

14 AP first mover AP AP 58

15 AP K-Beauty AP 59

16 Pankaj Ghemawat, Carin-Isabel Knoop, David Kiron AP 60

17 UV AP 61

18 AP AP AP Pankaj Ghemawat, Carin-Isabel Knoop, David Kiron TV SNS SNS DC 62

19 AP TV Asian Beauty AP AP ODM 63

20 AP Together, We Can Great Global Brand Company R&D 64

21 R&D R&D 65

22 KHIDI p KHIDI p data.adic.co.kr/lit/fulltext/s /01.doc Ibid data.adic.co.kr/lit/fulltext/s /01.doc Ibid. Ibid. Ibid. Ibid. Ibid. Ibid. Ibid. p Ibid. Ahn-Sook Hwang, Integrating Technology, Marketing and Management Innovation, Research Technology Management; July-August2004, 47, 4 66

23 AMOREPACIFIC Annual Report, 2010 Ibid. AMOREPACIFIC Sustainable Report Pankaj Ghemawat, Carin-Isabel Knoop, David Kiron, (2006) AmorePacific: From Local to Global Beauty, Harvard Business School Elie Ofek, Kerry Herman, (2008) AmorePacific, Harvard Business School Kusum L. Ailawadi, Scott A. Neslin, Karen Gedenk (2001) Pursuing the Value-Conscious Consumer: Store Brands Versus National Brand Promotions. Journal of Marketing: January 2001, Vol.65, No.1, pp Geoffrey G. Jones, (2010) Beauty Imagined: A History of the Global Beauty Industry, Oxford University Press p view Chung K. Kim, Jeongsoo Han, Mina Jun, Miyea Kim, Joshua Y. Kim, (2013) How AMOREPACIFIC became a globally successful cosmetic company through unconventional but sensational Marketing?, Asia Marketing Journal, Vol.14 No.04 January, pp pp pp David Aaker, (2004), Leveraging the Corporate Brand, California Management Review, 46,6-18 AMOREPACIFIC Sustainable Report, 2013 Ahn-Sook Hwang, Integrating Technology, Marketing and Management Innovation, Research Technology Management; July-August2004, 47, 4 AMOREPACIFIC Anual Report, 2008 AMOREPACIFIC Sustainable Report, 2010 AMOREPACIFIC Sustainable Report, 2011 AMOREPACIFIC Sustainable Report, 2012 AMOREPACIFIC Sustainable Report, 2013 Chung K. Kim, Jeongsoo Han, Mina Jun, Miyea Kim, Joshua Y. Kim, (2013) How AMOREPACIFIC became a globally successful cosmetic company through unconventional but sensational Marketing?, Asia Marketing Journal, Vol.14 No.04 January, pp David Aaker, (2004), Leveraging the Corporate Brand, California Management Review, 46(3),

24 Geoffrey G. Jones, (2010) Beauty Imagined: A History of the Global Beauty Industry, Oxford University Press p Hwy-chang Moon, Global Business Strategy: Asian Perspective, AmorePacific, (2009) pp Elie Ofek, Kerry Herman, (2008) AmorePacific, Harvard Business School Kim Mina KDB Daewoo Securities, 2014, Outlook Cosmetics, 2013, November Kusum L. Ailawadi, Scott A. Neslin, Karen Gedenk (2001) Pursuing the Value-Conscious Consumer: Store Brands Versus National Brand Promotions. Journal of Marketing: January 2001, Vol.65, No.1, pp Pankaj Ghemawat, Carin-Isabel Knoop, David Kiron, (2006) AmorePacific: From Local to Global Beauty, Harvard Business School Vol pp pp pp pp KHIDI KHIDI KHIDI OECD Employment Outlook E-trade Securities Research Center, p.10,

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