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1 133 A Study on The Revitalize of Community with Branding: Suggestion about The Development of Community and Individualism Yasuko Koshikawa
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12 Aaker David A. and Keller Kevin Lane 1990, Consumer Evaluation of Brand Extensions, Journal of Marketing, Volume 54, Number 1, pp Dawar Niraj and Parker Phillip 1994, Marketing Universals: Consumer s Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality, Journal of Marketing, Volume 58, Number 2, pp Keller Kevin Lane 1993, Conceptualizing, Measuring, and Managing Customer Based Brand Equity, Journal of Marketing, Volume 57, Number 1, pp Kotler Philip H. 1991, Marketing Management: Analysis, Planning, and Control, 8th ed. Englewood Cliffs, NJ: Prentice-hall, Inc. Loken Barbara and John Deborah Roedder 1993, Diluting Brand Beliefs: When do Brand Extensions have a Negative Impact?, Journal of Marketing, Volume 57, Number 3, pp Machleit Karen A., Allen Chris T. and Madden Thomas J. 1993, The Mature Brand and Brand Interest: An Altanative Consequence of Ad Evoked Affect, Journal of Marketing, Volume 57, Number 4, pp MacInnis Deborah J., Moorman Christine and Jaworski Bernard J. 1991, Enhancing and Measuring Consumer s Motivation, Opportunity, and Ability to Process Brand Information from Ads, Journal of Marketing, Volume 55, Number 4, pp
13 145 Pavia Teresa and Costa Janeen A. 1993, The Winning Number: Consumer Perceptions of Alpha- Numeric Brand Names, Journal of Marketing, Volume 57, Number 3, pp TMO Lave Jean and Wenger Etienne, Situated Learning Legitimate Peripheral Participation, Cambridge University Press, Vol. 33, pp Vol. 39, pp T onnies, Ferdinand, Gemeinschaft und Gesellschaft : Grundbegriffe der reinen Soziologie, T onnies, Ferdinand, Gemeinschaft und Gesellschaft : Grundbegriffe der reinen Soziologie, Weber Max, Die nichtlegitime Herrschaft Typologie der St adte, Aaker David A., Managing Brand Equity, The Free Press, BI Aaker David A., Building Strong Brands, The Free Press, Vol. 39, pp Vol. 37, pp Vol. 39, pp
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