44 22 AKB48 CD 2030 SPEED 1954 AKB48 CD CM CM AKB AKB AKB AKB AKB AKB

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1 43 AKB AKB48 CD CD CD 3 Twitter 2012 AKB48 EXILE Z 5 1 AKB CD Sounds good! Beginner URL

2 44 22 AKB48 CD 2030 SPEED 1954 AKB48 CD CM CM AKB AKB AKB AKB AKB AKB

3 45 1 ASAYAN

4 46 22 Aaker,

5 47 ASAYAN Q , 2006, 2007, 1993

6 FNS

7 49 - ASAYAN ASAYAN Q, 2008 TBS NET 12 ASAYAN ASAYAN 1 1 ASAYAN ASAYAN ASAYAN ASAYAN Q 5 CD

8 HMV 15, HMV HMV 9, , CD CD 3 1 AKB AKB URL

9 51 AKB48 AKB48 AKB48 AKB48 AKB48, 2013 AKB48 AKB48 AKB48 - AKB AKB48, AKB48 OS OS OS OS Linus Torvalds OS 1991 Torvalds OS 7, 2002

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13 55 AKB48 OL AKB , PX , 2011, CD AKB48

14 CD AKB AKB AKB48

15 57 AKB48 AKB48 AKB48 AKB48 AKB48 AKB AKB48 9 AKB48 AKB48 AKB AKB48 2 CD CD AKB48 CD , 2011 AKB AKB CD 7 AKB AKB48 AKB48 12 NHK 9 AKB

16 58 22 AKB48, AKB48 8 CD 2008 CD AKB CD AKB48 CD 1 CD AKB48 AKB48 AKB48, 2011,, 2011 CD CD CD CD CD CD CD CD CD CD AKB48 AKB48 CD 1 CD CD 10,000,100 CD 2 1 5,000, CD CD AKB48 CD

17 59 10 CD AKB48 CD 1 AKB48 13th CD AKB48 27th CD AKB48 AKB48 AKB48, 2013, AKB A K B 1 AKB SKE48 SKE NMB48 NMB HKT HKT48 3 AKB48 AKB48 - AKB AKB JKT SNH48 SKE48 NMB48 KYORAKU 10 AKB48

18 60 22 SNH48 AKB48 SNH AKB AKB48 CD AKB48 2 AKB48 AKB48 5

19 61 AKB48 - AKB CD CD CD 100 AKB48 CD AKB48 CD AKB AKB AKB48

20 AKB48 Aaker, D. A Managing Brand Equity. Free Press AKB AKB48 ASAYAN J pp AKB AKB AKB AKB ! AKB48 AKB48 13 AKB48

21 pp The business models of Morning musume and AKB48 Masami MINOWA ABSTRACT This paper discusses Morning musume and AKB48 as business systems. By doing so, this paper analyses the reason why the two groups have had such great economic success. The conclusion is that Morning musume defined itself as a brand to survive long period of time, and AKB48 has established the quick hypothesis testing system to meet the needs of their customers.

22

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