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1 (1)... 6 (2)... 7 (3)... 7 (4)... 7 (5)... 7 (6)... 7 (7)... 7 (8)... 8 (9) (1)...12 (2)...12 (3) (1)...14 (2)...14 (3)...15 (4)...15 (5) (1)...16

2 (2)...16 (3) (1)...17 (2) (1)...21 (2) (1)...22 (2)...23 (3)...23 (4)...23 (5) (1)...24 (2) (1)...25 (2)...26 (3)...26 (4)...26 (5) (1)...28 (2)

3 (3)...29 (4)...31 (5) (1)...31 (2)...31 (3) (1)...34 (2)...34 (3) Product...36 (1)...36 (2)...37 Price...37 Place...38 Promotion...39 (1)...40 (2)...41 (3)...41 (4)...42 (5) (1)...47 (2)...48 (3)...48 (4)...48 (5)

4 (6)...48 (7) (1)...50 (2)...51 (3) (1)...52 (2) (1)...54 (2)...54 (3)...54 (4)...55 (5)...56 (6)...56 (7)...57 (8) (1)...60 (2)...61 (3)...61 (4)...63 (5)

5 (1)...66 (2)...66 (3)

6 (1) 6

7 (2) (3) (4) (5) (6) (7) 7

8 (8) (9) 8

9 9

10 10

11 11

12 (1) (2) (1) 12

13 (2) 13

14 (3) (3) (1) (2) 14

15 (3) (4) (5) 15

16 (1) (2) (1) 16

17 (2) (3) (3) (1) 17

18 (2) 18

19 19

20 20

21 (1) (2) 21

22 (1) 22

23 (2) (3) (4) (5) 23

24 (1) (2) 24

25 (1) 25

26 (2) (3) (4) (5) 26

27 27

28 (1) 28

29 (2) (3) 29

30 S.O.SSave Our Society E 30

31 (4) (5) Customer, Collaborator, Competitor (1) (Occupants) (Objects) (Objectives) Organizations Operations Occasions Outlets (2) 31

32 (3) 32

33 33

34 (1) CEO (2) (3) 34

35

36 P P: Politics Public opinion (Product) Customer value (Price) (Cost to the Customer) (Place) (Convenience) Promotion (Communication) Product (1) 36

37 (2) Price 37

38 ( ) Place 38

39 Promotion PR 39

40 POP AV (1) (awareness) (interest) (desire) (action) (AIDA) 40

41 (money) (measurement) (2) (3) 41

42 (4) 42

43 (5) Vice-President of Communication 43

44 44

45 STP 45

46 AIDA Attention Interest Desire Action A I D A SPIN 46

47 CAC: Customer Acquisition Cost CLP: Customer Lifetime Profit (1) 47

48 (2) (3) (4) (5) (6) 48

49 (7) 49

50 (1) 50

51 (2) (3) 51

52 (1) (2) 52

53 53

54 (1) (2) (3) 54

55 (4) 55

56 (5) IBM (6) 56

57 (7) (8) 57

58 58

59 59

60 (1) OT SW 60

61 (2) (3) 61

62 62

63 (4) (5) 63

64 64

65 65

66 10 (1) (2) 66

67 (3) 67

68 68

69 11 69

70 TPN GE 70

71 FAQ(Frequently Asked Questions) UPS TV 71

72 72

73 73

74 74

75 75

76 76

77 77

78 78

79 79

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