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1 GIS GIS GIS Abstract A geographic information system (GIS) can be used to digitize map information and statistical data onto a map and thus perform complex spatial analysis. In addition, GIS can be used in a variety of research fields. Recently, many kinds of GIS data have been studied. GIS can express various characteristics on a map. This study provides an example of GIS applied to a café business for the purpose of branch comparative analysis. Keywords : geographic information system, area marketing, space analysis

2 GIS GIS http : //gyokai-search.com/3-cafe.html

3 FC CoCo http : //www.doutor.co.jp/

4 Geographic Information System GIS GIS GIS GIS GIS

5 GIS GIS GIS Systems Science GIS GIS GIS GIS GIS GIS GIS km DM GIS GIS GIS GPS GIS GIS

6 GIS GIS CSV Google JPGIS2.1 e-stat m m GIS ESRI ArcGIS 10.2 for Desktop Geocoding Tools & Utilitieshttp : //newspat.csis.u-tokyo.ac.jp/geocode/ Google Mapshttp : //maps.google.co.jp/google, Inc.

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8 L L1 L1 L2 L2 m m m m m m m m m m m m m m m m m m m m m m m m m

9 m mm m m m m m m

10

11 m m m m m ESRI ArcGIS Desktop ESRI

12 GIS NNR Nearest Neighbor RatioNNR NNR NNR Mitchell, AndyThe Esri Guide to GIS Analysis, Volume 2Esri Press

13 m m m m m m m m m m m m m m m m m m m m

14 m m m m m m m m m m m m m m m m m m m m

15 NNR NNR NNR NNR NNR NNR NNR NNR NNR ESSO

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