No [12] 6 The full complement of marketing mix variables PLC 1 PLC PLC Everett Rogers (1962) diffusion PLC PLC PLC : : -
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1 No [12] 6 6 Product Life Cycle : PLC 4 4 PLC 1950 Harvard Business Review Joel Deal Pricing Policies for New Products Dean PLC PLC Dean 0 1 PLC - 1 / 14 -
2 No [12] 6 The full complement of marketing mix variables PLC 1 PLC PLC Everett Rogers (1962) diffusion PLC PLC PLC : : - 2 / 14 -
3 No [12] 6 : PLC : (Michael 1971) PLC PLC - 3 / 14 -
4 No [12] 6 PLC / 14 -
5 No [12] 6 2 PLC 1 1 Growth technology transfer - 5 / 14 -
6 No [12] 6 : PLC PLC PLC Lexus Bang & Olufsen : PLC (Dean ) - 6 / 14 -
7 No [12] 6 PLC PLC (Dean ) - 7 / 14 -
8 No [12] 6 : PLC (Market Modification): - 8 / 14 -
9 No [12] 6 : PLC PLC - 9 / 14 -
10 No [12] 6 1: PLC 2: barter-equivalent analysis in-depth interview techniques 3: 4: - 10 / 14 -
11 No [12] 6 5: 4 PLC PLC 6: PLC PLC - 11 / 14 -
12 No [12] 6 7: PLC PLC PLC PLC PLC (Dean ; Moyer1981) () PLC - 12 / 14 -
13 No [12] 6 bubble syndrome sky is the limit Declining Brand Preferences 8: PLC PLC PLC 1 2 9: PLC PLC PLC PLC - 13 / 14 -
14 No [12] 6 1) Dean, J. (1950;1976). Pricing policies for new products. Harvard Business Review, 29, ) Rogers, E.(1962). The diffusion of innovations. Glencoe, Ill.: Free Press 3) Michael, G. C.(1971). Product petrification: A new stage in the life cycle theory. California Management Review, 14(1), / 14 -
JAPAN MARKETING JOURNAL 122 Vol.31 No.22011
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JAPAN MARKETING JOURNAL 122 Vol.31 No.22011
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