JAPAN MARKETING JOURNAL 114 Vol.29 No.22009
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1 Japan Marketing Academy JAPAN MARKETING JOURNAL 114 Vol.29 No.22009
2 JAPAN MARKETING JOURNAL 114 Vol.29 No.22009
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11 Cavusgil, S. T., Knight, G. & Riesenberger, J. (), International Business, Upper Saddle River, NJ: Prentice Hall. Drucker, P.F. (), The Practice Of Management, Harper & Brothers Publishers., Drucker, P. F. (), Innovation and Entrepreneurship, Harper & Row Publishers., Friedman, T. L. (), The World is Flat, Updated and Expanded Edition. Guputa, A.K. and Westney, D. E. (), Smart Globalization, John Wiley & Son, Inc., Hill, C.W.L. (), International Business : Competing in the Global Marketplace, th Edition, McGraw Hill Higher Education. Knight, G & Cavusgil, S.T. (), The born global firm; A challenge to traditional internationalization theory, in Cavusgil, S. & Madsen, T.(Eds.), Advances in International Marketing, Vol.. Greenwich, CT ; JAI Press. Knight, G., Madsen, T. & Servais, P. (), An inquiry into European and American born global firms. International Marketing Review,(),-. Knight, G. & Cavusgil, S.T. (), A taxonomy of born global firms. Management International Review, (), -. Knight, G. (), The new global marketing realities, in Marketing in the st century. Keillor, B.(ed.). Westport, CT ; Praeger. Kotabe, Masaaki and Helsen, K. (), Global Marketing Management, nd ed., John Wiley & Sons, Inc., Kotabe, M. & Helen, K. (), Global Marketing Manegement. th ed., John wiley & Sons. McKinsey & Co. (), Emerging exporters ; Australia's high value-added manufacturing exporters. Melbourne ; Australian Manufacturing Council. Moses, E, (), The $ Billion Allowance : Accessing the Global Teen Market, John Wiley & Sons, Inc. Oviatt, B. & McDougall P. (), Toward a theory of international new ventures. Journal of International Business Studies, (),-. Rennie, M. (), Born global. McKinsey Quarterly,(),-. JAPAN MARKETING JOURNAL 114 Vol.29 No.22009
12 Schumpeter, J.A, (), Theorie der Wirtschaftlichen Entwicklung, Aufl.,, Simon, H. (), Hidden Champions ; Lessons from of the world's best unknown companies, Boston ; Harvard Business School Press. Small firms aren't waiting to grow up to global (, December ), Wall Street Journal, B. JAPAN MARKETING JOURNAL 114 Vol.29 No.22009
JAPAN MARKETING JOURNAL 123 Vol.31 No.32012
Japan Marketing Academy JAPAN MARKETING JOURNAL 123 Vol.31 No.32012 JAPAN MARKETING JOURNAL 123 Vol.31 No.32012 JAPAN MARKETING JOURNAL 123 Vol.31 No.32012 JAPAN MARKETING JOURNAL 123 Vol.31 No.32012 JAPAN
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