Chinese Media Induced Tourists in Japan: Media Contens of a Japanese Fortune-teller named Abe-no-Seimei and those Chinese Fans 5 SNS AR

Chinese Media Induced Tourists in Japan: Media Contens of a Japanese Fortune-teller named Abe-no-Seimei and those Chinese Fans 5 SNS AR

In this study, I explore media induced tourism among Chinese nationals in Japan by examining pilgrimages for Abe no Seimei through questionnaires and interviews. I identified five characteristics of media induced tourism among Chinese nationals in Japan. (1) The tourists comprise young Chinese interested in Japanese pop culture. (2) It heavily relies on new media, such as the internet and social networking platforms, as well as on new technology, such as AR (augmented reality). (3) It has a unique structure: the pilgrimage is centered on the perception of practitioners; this perception is made up of numerous elements related to one entity (in this study, the character of Abe no Seimei). (4) It considers pop culture to be central to Japanese culture, and value is found in the very experience of pop culture itself. Japanese pop culture has become an integral part of the experience of media induced tourism among the Chinese. (5) It employs a unique tourist gaze that explores the sights across Japan through the lens of media contents.

Key wordsmadia induced tourism, Abe - no - Seimei, Chinese tourists JNTO 1 2013 1 2 JTA 25.6 2 7,000,000 6,000,000 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 0 1992 1993 1994 1995 1996 1997 1998 1999 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 JNTO

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885514-530 222004 23 1 1988 24 25 TieBa 26 TieBa https://tieba. baidu.com/f?kw=%b0%b2%b1%b6%c7%e7%c3%f7&tpl=52018 6 5 27 师 TieBa http://tieba.baidu. com/f?kw=%d2%f5%d1%f4%ca%a6&tpl=52018 6 5 28http://yys.163.com/2018 5 30 29http://www.seimeijinja.jp/guide/2018 6 3 301999109 110 31 3084 85 32 12 33weiboSINA 34 15 35 36 37AR Augmented Reality 38

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