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Transcription:

Gengo Kenkyu 142: 155 170 2012 JR 2010 Web Web * 1. Landry and Bourhis 1997 Shohamy et al. (eds.) 2010 5 a b c d e * 142 2011 6 1 2 6 3 4 5-241 -

156 5 a d d Landry and Bourhis 1997 2007 1960 ¹ JR JR Web Web 2004, 2009 2009 ¹ 2010 11 20 14 2011 02 05 4-242 -

157 1972, 2001, Inoue 2005, Backhaus 2005, Backhaus 2006, 2009, 2011 2. 3 2010 5 6 2010 12 11 2 Web 2010 12 11 2 1 2 Akiba 5 2010 7 1 Web 1-243 -

158 3. 3.1. 2 2 3.2. 2010 5 6 11 15 1 1 2 2 Akiba - 244 -

159 1 1 0 1 1 0 1 42 3 45 81 34 115 56 48 104 181 85 266 2 2 0 2 3 2 5 37 32 69 79 113 192 44 105 149 165 252 417 3.3. 3 2 0 34 15.0% 3 4.2% 48 24.4% 85 16.9% 150 66.4% 44 61.1% 130 66.0% 4 80.0% 328 65.3% 1 10 4.4% 17 23.6% 8 4.1% 35 7.0% 2 0.9% 2 0.4% 7 3.1% 6 8.3% 9 4.6% 22 4.4% 2 12 5.3% 1 1.4% 13 2.6% 5 2.2% 1 0.5% 2 100.0% 8 1.6% 1 0.4% 1 0.2% 3 1 1.4% 1 0.2% 1 0.4% 1 0.2% 3 1.3% 1 0.5% 1 20.0% 5 1.0% 4 1 0.4% 1 0.2% 226 100.0% 72 100.0% 197 100.0% 5 100.0% 2 100.0% 502 100.0% 0 3 4 15 10-245 -

160 4 AOKI LaOX LaOX AKIBA @home cafe Akiba 87.2% 78.1% 3.4. 2010 12 2 5 AkkyONE LaOX Akiba Sofmap AKIBA DutyFree s 3-246 -

161 Sofmap SofmapPC 3 3.5. 2009 2011 7 4. 4.1. No. 1 4 5 4 5 AkkyONE - 247 -

162 4.2. 4.2.1. 2010 5 6 1 4.2.2. 4 4 55 31 286 4.2.3. 5 5 n 1 13 114 8.8 5 128 25.6 10 40 4.0 3 4 1.3 1 6 125 117 106 13 9 7 4 2 1 2007 1-248 -

163 6 n=286 2002 4.2.4. 4.2.3. Discount 7-249 -

164 18 JR 7 27 4.0 4.3. 2010 12 2 AkkyONE LaOX Akiba Sofmap AKIBA DutyFree s 4.3.1. Sofmap AKIBA DutyFree s PC 2010 11 2010 5 6 16 50 3 4.4. - 250 -

165 5. Web 5.1. Web Web 2010 12 2 1 Web html html html html 1 1 1.com Akiba 203 394 5.2. Web Web 6 6 Web % 2 1 2 3 334 84.8%) 2 0.5% 3 0.8% 1 0.3% 25 6.3% 3 0.8% 9 2.3% 3 0.8% 4 5 1.3% 5 5 1.3% 2 0.5% 6 1 0.3% 7 1 0.3% 394-251 -

166 84.8% 13.7% 2009 1.3% 5 3 1 Web 114 46.5% 112 45.7% Web 19 7.8% Web Web 8 1 AKKY 8 8 5.3. Web Web - 252 -

167 Web Web 2007 Web Web 6. 2 ² ³ 4 ² Selling Japan 54 Travel Journal 2007.7.2 2007.4.11 2007.11.10 ³ 2010 11 25 2 4 3-253 -

168 Backhaus 2005, 2006, 2007 2009 2011 2000 Backhaus, Peter (2005) Signs of multilingual in Tokyo: A diachronic look at the linguistic landscape. International Journal of Sociology of Language 175/176, 103 121. Backhaus, Peter (2006) Multilingualism in Tokyo: A look into the linguistic landscape. International Journal of Multilingualism 3(1): 52 66. Backhaus, Peter (2007) Linguistic landscapes: A comparative study of urban multilingualism in Tokyo. Multilingualism Matters 136. Bristol, Buffalo, Toronto : Multilingualism Matters Ltd. 2009 145 170 2011 122 128 2001 PHP - 254 -

169 Inoue, Fumio (2005) Econolinguistic aspects of multilingual signs in Japan. International Journal of Sociology of Language 175/176, 157 177. 2004 Landry, Rodrigue and Richard Y. Bourhis (1997) Linguistic landscape and ethnolinguistic vitality: An empirical study. Journal of Language and Social Psychology 16(1): 23 49. 1972 152 158 Shohamy, Elana, Eliezer Ben-Rafael, and Monica Barni (eds.) (2010) Linguistic landscape in the city. Bristol, Buffalo, Toronto: Multilingual Mattters Ltd. 2009 2009 28(5) : 10 23. 2007 36(7): 74 83. 2007 10(1): 5 17. 1960 2012 4 5 http://www.akiba.or.jp/archives/index.html http://www.jnto.go.jp/jpn/tourism_data/visitor_data.html Travel Journal 2007.7.2 Selling Japan 54 20 30 OL http://www.jnto.go.jp/jpn/downloads/tj_070702.pdf 2007.4.11 http://www.jnto.go.jp/jpn/services/receive_tourism_data/articles_asiareport_070411.html 2007.11.10 http://www.jnto.go.jp/jpn/services/receive_tourism_data/articles_tourism_news_071110.html 156-8550 3-25-40 yukari@chs.nihon-u.ac.jp 2012 2 28 2012 4 7-255 -

170 Abstract Linguistic Landscape of Akihabara Based on Fieldwork in 2010: A Test Case for Establishing Regional Typology Yukari Tanaka Youhei Hayakawa Haruka Tomita Naoki Hayashi Nihon University Graduate Student, Graduate Student, Graduate Student, Sophia University Sophia University Nihon University With an eye toward establishing a regional typology based on linguistic landscape research, this paper reports research carried out in 2010 on Akihabara, or Akiba, a district that attracts many tourists from abroad and is known as a sub-culture area. Fieldwork and observation of store websites revealed the following. Aside from Japanese and English, Chinese (written in simplified characters) is common on signs and websites for stores. On the other hand, Korean is not often seen in either monolingual or bilingual contexts. Multilingual texts are prominent at electronics and duty-free stores, but in subculture stores, the monolingual Japanese type is prevalent. These results confirm that Akiba is in a state of multilingualization that differs from the standard type seen in other areas. The study also points out that the distinctive multilingualism of Akiba reflects characteristics of the area, such as the type of tourists it attracts and the genres of its stores. - 256 -