PHS ARPU VodafoneARPU LAN EU SIM SIMWSJ 0
1 80s 1990s 2000s IMT-2000 IMT-Advanced 64kbps 384kbps 100Mbps NTT TACS AMPS PDC GSM cdmaone W-CDMA CDMA2000 1979 1985 1987 1992 2001 FOMA 2006 HSDPA 90s 19933 MOVA 2010s ITU
2
3
4
5
6 18
7
8 NTTKDDI KDDI
ARPU 9 Average Rate Per User
10 ARPU ARPU 20051230 139.617202.940 Vodafon 2006126 VODAFONE REPORTS THIRD QUARTER KPIs AND REITERATES GUIDANCE
11
12
13 97 672 96 154 53 93 160
14 23 H1H3.3 72,000 H8.12 movafoma (H19.1.16) (H19.8.22) (H19.9.1 NTTH6.4H6.4H17.11 H19.9()50H19.9()50 H11.4H11.4CDMA 1X H19.9()CDMA 1XH19.9()WIN H18.10H19.1.159,8002,880H19.9H19.1.16
15 23 NTTH6.4H6.4H17.11 H11.4H11.4 H19.9211 H18.11H18.11
16 () 2005 1.5% 1.4% 1.4% 1.4% 1.4% 0.6% 0.6% 0.4%/ 0.3% ( 9.0%) Ben-Q TCL Ben-QOkwapDBTEL
17 20077
18 6.2% 3.7% 1.1% 5.0% 1.7% 2.3% 2002 2003 2004
19 CGMConsumer Generated Media SNS
20 4,721 6,460 8,982 11,175 13,675 17,011 BREW HSDPAWiMAX 2005
21
22
23 ----- ----- -----
24 GH PHS GH
25 25% 50 NTT 25 NTT ()
26 T-MobileCingular Wireless W-CDMA W-CDMACDMA 063 CDMA1W-CDMA W-CDMA
EU 27
SIM 28 DMCA (Copyright office, Library of Congress) DMCA: Digital Millennium Copyright Act) NOI 0611 SIM DMCASIM DMCA DMCA (business decision) (Source) Library of Congress (Copyright Office), Exemption to Prohibition on Circumvention of Copyright Protection Systems for Access Control Technologies (Feteral Register / Vol. 71, No. 227 (November 27, 2006))
SIMWSJ 29 Tracfon Wireless T (Source) Sarmad Ali, Cellphones Are Unshacked by Ruing --- Copyright Office Says Owners Can Unlock Handsets; Carriers Appeal, The Wall Street Journal (December 7 th, 2006)
30 RM 11361 () Skype, Petition to Confirm a Consumer s Right to Use Internet Communications Software and Attach Devices to Wireless Networks (Feb. 20, 2007) (http://gullfoss2.fcc.gov/prod/ecfs/retrieve.cgi?native_or_pdf=pdf&id_document=6518909730) (Cellular Telecom Industry Assosiation), Opposition of CTIA (Apr. 30, 2007) (http://files.ctia.org/pdf/comments_ctia_skype_opposition_complete_43007.pdf)
31 (Report & Order) REAG : Regional Economic Area Grouping
32 50,000 40,000 42,000 40,000 40,000 37,600 36,000 38,000 38,300 37,000 36,000 45,000 30,000 30,000 30,000 31,000 32,500 34,000 NTT
33
34 EITF01-9
35 60 4010 10 (60) (90) (30 ) () 10 30 40
36 Subscriber Identity Module User Identity Module) W-CDMAGPP)USIMUniversal SIMcdma2000GPP2)RUIMRemovable UIM International Mobile Subscriber Identity MCC Mobile Country Code IMSI MNC Mobile Network Code MSIN Mobile Subscriber Identification Number PIN
37 W-CDMA W-CDMA CDMA2000 SIM W-CDMA CDMA1xWIN SIM SIM DRM SIM SIM W-CDMA SMS Web CDMA2000 800MH 800MHz 2GHz 3G NW W-CDMACDMA2000 SIMGPPGPP2
38 KWINS 3G b-mobile mobile Arcstar IP-VPN My Access KWINS MIND @nifty MobileP bitwarp J:COM MOBILE 20009 20014 20028 20057 200110 20021 20023 200210 200210 20032 20032 20055 20063 20064 20064
39
SonopiaMVNO 40 My Sonopia SMS PC Web () NWF AMSA ASIFA-Hollywood Sonopia
41 MVNO MVNO MVNO
42 MNO MVNO MVNE MNO MVNO MVNE
43 (Mobile Virtual Network Enabler)
44 UWB (Ultra Wide Band) LAN FWA (Fixed Wireless Access) (WiMAXPHS)
45 700/800/ 900MHz 1.5GHz 1.7GHz 2GHz 1979 () 1993 2005 1994 2008 2005 2001 2005 PHS (1995 ) 1.9GHz 2.5GHz P H S 20081
46 2.5GHz 2545MHz 2014 10MHz 2575MHz 2595MHz 2625MHz 30MHz 10MHz 10MHz 30MHz 130MHz MBTDD-625kMCMBTDD-Wideband MVNO 50 210MHz ADSLCATV
2.5GHz 47. / PDA
48 3.6Mbps (14.4Mbps) 2-3km 54Mbps 100m 20Mbps 2-10km 20Mbps km All IP
49 3,563 7,146 8,324 8,871 12,460 15,760 FREESPOT livedoor Wireless FREESPOT B 1,600 500 1,500 500 Yahoo! 210 Yahoo! BB 290 500 47 3,500 47 1900 4,700 47 80% 2200 10000 20025 20027 20044 200512 200112,
50 II. iii 200562420063 Bluetooth AP 200610 Orange Orange AP GSM GSM
51 GSMW-CDMA GSMW-CDMA GSMW-CDMA 315
52 Optical access xdsl Other accesses Wireless LAN
53 OS CPU CPU/CPU API OS CPU CPU/CPU PF PF PFOS API OS CPU CPU/CPU API OS CPU CPU/CPU PF PF PFOS API
54 Portable Open Platform Initiative POP-i NTT 20071 POP-iOS KDDI Common Platform KDDIBREW KCP KDDI KPC 2007
55 10
56 2010 2015 ID ASP LAN FMC VPN
57
58
59 0612OfcomPASS: Price Assurance Standard PASS02 PASS 8%-038Ofcom062PASS Step1 Step2 Step3 Step4 Step5 Fixed Telephone Moblie Telephone International roaming Ofcom Ofcom Narrowband Internet Broadband IPVoice over IP Digital TV Bundle services Ofcom 6,000 1,000 Accessible Accurate Transparent Comprehensive OfcomWeb 3,00 0 500 =221.9819.3.5) 1 2 Web 3 8Web 4 5 6 7 8 9
MVNO 60 2011MVNO1743 2,000 5,000 1,800 1,600 1,400 1,200 1,000 800 600 400 200 0 MtoM FMC CRM 1,057 209 105 48 82 83 204 562 116 13 39 103 721 734 683 10 61 21 583 29 6 12 67 47 396 8 16 11 23 195 25 74 0 59 102 135 142 150 147 10 0 20 2007 2008 2009 2010 2011 2012 2013 2014 2015 1,477 307 140 109 153 51 1,644 360 147 114 161 36 1,737 1,758 380 387 155 152 38 121 119 170 167 51 4,500 4,000 3,500 3,000 2,500 2,000 1,500 1,000 500 0 4,249 MtoM 3,996 FMC 3,509 1,434 1,256 979 2,717 CRM 303 308 658 287 174 177 164 236 240 1,689 245 223 332 337 140 314 364 190 268 83 288 167 13 52 95 10 129 1,404 1,455 31 785 1,265 183 6 18 155 978 8 82 24 47 11 591 34 90 64 25 99 269 0 79 161 236 277 292 298 10 0 30 2007 2008 2009 2010 2011 2012 2013 2014 2015
MVNO 61 2015MVNO5 16 6,000 20,000 5,000 4,000 3,000 2,000 1,000 0 MtoM 4,971 4,995 FMC 4,700 380 387 4,460 360 307 1,088 1,066 1,029 977 3,356 CRM 209 217 231 309 306 606 737 572 594 543 290 315 669 1,903 1,193 1,169 103 408 1,128 1,071 13 39 429 72 145 174 809 36 683 721 734 71 237 583 41 81 470 396 79 159 195 25 674 710 752 736 74 508 0 50 100 295 0 2007 2008 2009 2010 2011 2012 2013 2014 2015 18,000 16,000 14,000 12,000 10,000 8,000 6,000 4,000 2,000 0 MtoM FMC CRM 7,834 218 1,199 11,926 395 1,763 1,369 1,346 14,452 2,063 1,606 2,827 2,178 1,697 2,984 2,216 1,728 3,036 913 2,416 1,418 446 930 8 31 3,775 4,212 4,366 74 93 223 3,796 590 1,644 57 171 2,935 450 58 174 1,772 809 458 102 306 74 296 807 1,702 1,994 2,105 2,143 0 72 1,157 216 569 0 2007 2008 2009 2010 2011 2012 2013 2014 2015 587 1,579 15,599 754 1,669 16,049 861 1,699
62 MVNO 2011MVNO1743 2011MVNO1743
MVNO 63 MVNO20082015 2008 2008 2009 2010 2011 2012 2013 2014 2015
64 MVNO