2012 2013 : 49
No. 33 1 1.1 2 2014 2.8 5 4,000 2013 48.7% 1 3 8.0 6.0 4.0 2.0 0.8 1.2 1.9 2.8 4.0 5.2 6.3 7.3 0.0 2012 2013 2014 2015 2016 2017 2018 2014 2014 2014 5,698 12 8,600 94.5 / 2013 3.7 / 4 CNNIC 2015 2 35 20145 5,700 2013 5,672 2013 81% 85.8% 5 50
27% 6 electronic commerce, EC e e-commerce Web EC EC B to B business to business, B2B EC B to C business to consumer EC, B2C EC C to C consumer to consumer, C2C 7 2014 B2C, ti n m o sh ng chéng, Tmall 61.4% 2 18.6% 3 3.2% 4 2.9% 5 1.7% 6 1 1.4% 7 1.3% 8 1.3% 9 1.1% 10 0.7% 2 2014 10 6.5% 8, 1.3,, 1.3 1.1, 1.7, 2.9, 3.2 1, 1.4, 0.7, 6.5 Tmall 1, 18.6 Tmall, 61.4 2 10 2014 51
No. 33 7,500 Tmall zh fù b o Alipay, 9 11 11 gu ng gùn jié, 1 4 1990 2009 10 2014 11 11 571 1,200 1 700 2013 350 6,550 60% 11 q n, q ng d ng lù gu n f ng qí jiàn diàn su y u b o bèi méng wù dà jí hé bào ku n 52
mi o sh sh ng p n táo b o dá rén cháo rén cháo n qún zi kòng 100% s n n f ng yáng zhu ng l zhí j ji sh u nà diàn jìng zh u bi n suí sh n dié USB táo b o t, 12 l wàng wàng, q n o 53
No. 33 q n ài de 3 1 tóng xié 13 2 o a he ya ha 3 54
14 MM mào mào WW wà wà KK kù kù YY y y QQ qún qún, 1 2011 7 211 9 2 http://www.ems.com.cn 15 211 9 2 http://www.ems.com.cn 1 2 2011 8 1 55
No. 33 RAIN 6 65962175 16 Office 3 RAIN 6 65962175 3 4800 3 2011 2011 11 8 2 11 10 2 17 56
18 Q n, n j n ti n b o yóu le ma? Duò sh u zú men, n men mi o sh dào le ma? w ng gòu 3 19 2013 10 1 2 rè cí w ng gòu rè cí 2012 1 1 2,180 1 730 b o yóu 57
No. 33 1 266 h o píng 150 260 g i jià 20 w ng diàn kè fú 284 w ng diàn zhu ng xi sh WEB w ng diàn ru n jiàn sh ng táo n láng w ng mó 1 19 21 2 3 4 1 q n p i zàn ti n m o Tmall w i táo w ng yín b o bèi y y YY bào ku n méng wù l zhí mi o sh sh jià duò sh u b o yóu p ixià dà cù zhé kòu g i jià 58
h o píng xià d n shàng jià shàng x n k i zhá bi o sh ng lu gòu tuán gòu dài gòu sh n gòu qi ng gòu g n tuán tún huò ch huò má dòu m i sh u zh ng guì zh ng mén 1 cháo n cháo nán cháo b o hùn d b i d yuán d n yuán chuàng zhèng p n w i p n ch o zàn 2 b o bèi b o bao mi o sh 1 22 59
No. 33 shu ng shí y 11 11 gu ng gùn jié táo n láng qún zi kòng 100% xi o q n x n táo b o c n 1000 táo yí dài táo zh ng guì ji ng zhè hù tuán gòu w ng tuán gòu zú Groupon mi o sh zú duò sh u zú guàng guàng zú yè táo zú 23 5 tún huò zú shí huì zú tiào zao zú ch huò zú suí sh n dié USB zh fù b o Alipay táo j n bì táo b o kè jù huá suàn yì k u jià cù xi o huì diàn pù ji shí t diàn gòu wù ch b o kuài dì quán qiú gòu 60
3 duò sh u zú 10 5 95 110 24 11 2,200 130 500 72% 103 90 25 61
No. 33 l b b l wàng wàng xi ng sì b o bèi d pèi b o bèi c i n x hu n mài ji xìn yòng m i ji xìn yòng xiàn shí cù xi o x n p n tè huì quán ch ng w zhé ku b n q ng c ng j ji sh u nà diànjìng zh u bi n yùn dòng hù wài w ng diàn xi o s n Q n men, hu n yíng nín de gu ng lín! shu ng shí y dà cù Mi o, xi ng gèng kuài zh o dào zhu n sh nín ch m de b o bèi ma? j n jì niú z i d n p n chu n d yào di n sh n diàn lán y j b n sè diào de h n d KK b i d kù kù, ji n jié mí rén, d diào sh huá 62
Yu n tú de q n, jìn z o yù dìng, y b o zhèng l w k y zh n shí sòng ch B o yóu o, méng méng da y ng táo xi o wán z sh u huì shu ng ji n b o shù liàng y u xiàn, g n kuài xià d n ba! 3 nián mò zuì hòu yí cì dà cù o. jià gé zuì g i lì o. q n, b n diàn m i m n s n jiàn b o yóu o. 3 ch n d n xié shàng x n, xiàn shí sh n gòu k i ch n q ng zhu ng shàng zhèn, shu i z u fù néngliàng 9.9 wán m i tà q ng g ng lüè, bàn yóu bào p n 9.9 yuán xiàn shí mi o 9.9 quán ch ng b o yóu, xià jì tè huì y u bù zú zh chù hái x wàng gè wèi qin men lái p i zhu n o! 63
No. 33 2010 64
26 1984 12 1 2004 27 2014 12 8,600 94.5 adbantages of backwardness 2010 50 60 2 1 571 65
No. 33 2 3 4 28 32 2015 66
3 2015 2014 http://www.iresearch.com.cn/view/246308.html 2013 http://jbpress.ismedia.jp/articles/-/39161 2014 http://jsnews.jschina.com.cn/system/2014/10/12/022119446.shtml 2013 7 http://wenku.baidu.com/link?url=pn0sephinyjefzuqowyeoqkfguzyfscteea9g0cpsorkazzo1okkphte5 dczv00oaikzzakwo8qmsnaaxs2gevbgqkyzbnujtwdtdtq8xq_ JST 2014 1 1 http://jp.reuters.com/article/topnews/idjpkcn0iv0qc20141111 2011 http://wb.sznews.com/html/2011-11/11/content_1819313.htm 2015 2014 5698 12.86 http://finance.chinanews.com/it/2015/01-21/6991924.shtml 2015 CNNIC 35 http://www.cac.gov.cn/2015-02/03/c_1114237273.htm 2015 2014 2.8 http://www.zgswcn.com/2015/0202/580738.shtml 2014 http://www.dir.co.jp/consulting/asian_insight/20140403_008393.html 2011 http://lsrb.newssc.org/html/2011-08/14/content_1349701.htm 2015 5 1 1 800 http://www.nikkei.com/article/dgxlasgm11h5j_s4a111c1eaf000/ 2011 http://wenku.baidu.com/link?url=teovj7a4lkciykich7dgapgv5uzqj0utz842qpuoz7xe1q8fbnxqfz 67
No. 33 CSByYcnX_Iu-a5tNFe5YJbs8KipLX3CpPztzjC7l4WovtS6IfD70C 2015 2015 http://www.garbagenews.net/archives/2243770.html 2015 32 pp.95-119, http://taweb.aichi-u.ac.jp/tgoken/bulletin/no_32.html IT http://e-words.jp/ http://ja.wikipedia.org http://www.jd.com http://www.baike.com/ http://j.people.com.cn/home.html http://www.cnnic.net.cn http://www.chinanews.com http://www.taobao.com NAVER http://matome.naver.jp/ weblio http://cjjc.weblio.jp/ http://baike.baidu.com/ http://wenku.baidu.com/list/9/ 1 2015 2 2002 3 2015 4 2015 5 2015 6 (2015) 7 IT e-words http://e-words.jp/w/ec.html 8 2015 9 2014 10 2013 11 JST 2014 12 http://baike.baidu.com/link?url=m7yv7hrckqtlundrrmnj6crcuvpebol1wh9mxvypo_cs47fcdfacva fnhbgrcetpsgk5d4taot1ma6uukm879a#1 13 2011 14 2013 p.115 15 12 16 68
17 2011 18 2011 19 http://baike.baidu.com/link?url=9skxhm_tzmvc2mirkchueogg2ncdzej_bghi4e4ac4kmm9i_8m--bvq DbvBzTq6zR98Ieg2tD8daQ31_7d5es_ http://baike.baidu.com/link?url=-hunhetzdzqiuhl3hq-t7f2kwny2crk6coef9w3nzg77m0an7xifpulpz9j JmfJiA7ShYKQehCmSLzFYobZ4i_ 25 26 http://ja.wikipedia.org/wiki/%e6%b5%81%e8%a1%8c%e8%aa%9e 27 http://ja.wikipedia.org/wiki/%e6%96%b0%e8%aa%9e%e3%83%bb%e6%b5%81%e8%a1%8c%e8% AA%9E%E5%A4%A7%E8%B3%9E 28 69