J 10 11 12 CRT 9:15 9:25 23 13 14 15 16 17 OECD IMHE Harvard Graduate School of EducationPrincipal Center International Corporate Governance Network ICGN JETRO mission -1-
-2- JA 4 mission 3 P D C A 3 2
-3- Business Ethics Corporate Citizenship CSRCorporate Social Responsibility 4
QandA 2002 10 10 8 www.porterprize.org Corporate Strategy Functional Strategy 1 Product Place Communication -4-
-5-4 4 C Product Customer Solution Price Customer Cost Place Convenience Promotion Communication DMe-mail
-6- P D C A e-mail magazine 30 Plan Do Check Action
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-8-3 A TV TV 3 SBUStrategic Business Unit 3 SBU
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-12- TV CATV SC 4 1 2
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-14- FAX etc 4
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-16- Product Price Place Promotion 4 4 4 P
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every day low price EDLP Discounting 4 4-18-
-19- PLC 4 Product Price Place Promotion 2 3 Product Price Place Promotion
-20- Product Price Place Promotion Product Price Place Promotion 5
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JA 60 90 WTOFTAEPA JA JA 2009 7 13-22-