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23 Twitter A well - known novelist started using social media a case of TSUBASA by Kazufumi Shiraishi Taichi Sakuraba School of Commerce, School of Letters, Senshu University Social media ex.facebook and twitter are changing the world with rapid growing smartphones and tablets. In particular, reading books or newspaper by tablets and smartphones have become to be done by many people. This is one of the most important changes in recent years. It had already spread the global, and now is seeking a way to be innovative as a medium. Since several attempts have already been made, but there are not much examples at present, the evaluation has not been done yet. This paper covers a challenge by Kazufumi Shiraishi, re - publishing one of his works on twitter since May 2013, and its ripple effects in social media. His case could be a role model for other well - knowns. : twitter Key words : Social media, Social Networking Service, Internet Community, Twitter, Publishing Facebook twitter mixi Social Network Service SNS 2013 5 3 twitter 2013 9 : 2013 9 24 : 2013 9 24

24 No. 34 (2013) 1. SNS 25 1 24 9,652 79.5% 13 49 94% 97% 1 2012 2 twitter Facebook mixi Blog GREE mobage SNS 10 85.1% 57.3% 31.4% 7.9% 23 16.2% 4.2% 59.5% 34.1% 2 3 4 10 60 2 3 10 20 10 LINE 5 1 http://www.soumu.go.jp/johotsusintokei/whitepaper/index.html 2 2012 2 3 23 16.2% 24 31.4% 23 4.2% 24 7.9% 4 25 P. 341-345 5 7

Twitter 25 1 24 http://www.soumu.go.jp/johotsusintokei/statistics/ statistics05.html 2 24 1 24 http://www.soumu.go.jp/johotsusintokei/statistics/statistics05.html 3 1 3 25 p. 332, p. 344 2. twitter twitter https://twitter.com/ 6 twitter 140 SNS mixi SNS twitter 7 2013 9 : https://twitter.com/kantei_saigai 6 No. 33, 2012 7 : Twitter 2013 2 25 http://www.metro.

26 No. 34 (2013) : https://twitter.com/mic_japan : https://twitter.com/mpd_bousai : https://twitter.com/tocho_koho RT twitter twitter twitter twitter 3. 1958 1992 16 2000 2008 22 2009 142 23 3 1 5 1 2011 6 tokyo.jp/inet/oshirase/2013/02/data/20n2f800.pdf

Twitter 27 8 : 9 URL kaz_shiraishi,2013-07 - 30 18 : 48 : 35 https://twitter.com/kaz_shiraishi/status/362147702869463040 8 2009 11

28 No. 34 (2013) kaz_shiraishi,2013-07 - 30 18 : 50 : 24 https://twitter.com/kaz_shiraishi/status/362148160287674368 twitter twitter 00-00 URL 15-40 15-42 21-62 21-64

Twitter 29 4 4 4 4 4 4 4 4. twitter twitter 16 twitter 9 kaz_shiraishi,2013-07 - 30 18 : 04 : 16 https://twitter.com/kaz_shiraishi/status/362136548529029120 8 9 kaz_shiraishi 2013-07 - 30 18 : 04 : 16 https://twitter.com/kaz_shiraishi/status/362136548529029120

30 No. 34 (2013) twitter 2013 5 28 2010 2010 Apple ipad G2010 10 1990 Amazon Kindle Direct Publishing 11 2000 10 URL http:// mangaonweb.com/creatordiarypage.do?cn=1&dn=34417 11 https://kdp.amazon.co.jp/self - publishing/signin

Twitter 31 twitter 5. Twitter twitter Jennifer Egan 2010 5 25 9 The New Yorker Condé Nast Publications twitter SF Black Box twitter Jennifer Egan twitter #twnovel twitter twnovel twitter twnovel twitter 1 140 12 140 twitter twitter 6. twitter twitter URL 12 2013 3

32 No. 34 (2013) @kounoeakira cherryly2013,2013-06 - 25 08 : 48 : 23 https://twitter.com/cherryly2013/status/349313084629860352 twitter @kounoeakira Twitter twitter @Ricenimisosoup, 2013-07 - 10 21 : 34 https://twitter.com/ricenimisosoup/status/354941738139385857 16 13 14 twitter 2 twitter togetter 15 twitter 16 3 4 twitter @kaz_shiraishi 2013 7 13 13 Togetter 13 14 15 http://togetter.com/ twitter togetter http:// togetter.com/li/489281 16 Vine Vine : https://vine.co/ : http://seiga.nicovideo.jp/

Twitter 33 17 7 30 4 4 twitter twitter twitter 10,000 18 twitter twitter twitter twitter SNS 17 : https : //twitter.com/kaz_shiraishi/status/355832398690271232 2013 9 18 5 28

34 No. 34 (2013) 7. 1 LINE #twnovel twitter LINE LINE 19 2011 10 20 twitter Facebook 2012 6 2012 No. 33 2013 6 LINE LINE LINE ID 20 1 7 8 2013 9 14 3 LINE 21 LINE 10 20 22 twitter LINE twitter LINE twitter 19 20 LINEID LINE ID @ 21 1 2013 8 15 22 No.33

Twitter 35 LINE LINE LINE twitter #twnovel 140 twitter 23 twitter twitter 2013 LINE #twnovel twitter LINE LINE 1 23 URL URL @laybacks https://twitter.com/laybacks/status/244139065551765504 @ce1039 https://twitter.com/ce1039/status/284677015611772928 @1_dark https://twitter.com/23novel/status/328521738491154432

36 No. 34 (2013) twitter twitter 2 1. 2. twitter 2 twitter Facebook mixi twitter 2 2013 9 twitter twitter 24 twitter 24 twitter

Twitter 37 SNS twitter Tumblr facebook SNS 25 2013 2012 2012 2009 2009 U R L http://togetter.com/li/489281 Black Box : Jennifer Egan s Twitter short story https://dev.twitter.com/media/twitter - moments/authors/jennifer - egan - black - box