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History of KOSE Co.,Ltd. Abstract Yoshihito The purpose of this paper is to take a look at the KOSE Co., Ltd. development process. Kobayashi Kozaburo established Kobayashi patnership, a cosmetic maker, after World War II and reorganized it into Kobayashi KOSEI Co., Ltd in 1948. Kobayashi KOSEI Co., Ltd changed its name to KOSE Co., Ltd for its Corporate Identity campains. An initiative of KOSE is had by Kobayasi family. KOSE is developing ever year and its status is high in the cosmetic industory. These days ROSE actively promotes an internationalization strategy. Ida Key Words Manager, Managerial Concept, Corporate Identity, ROSE