2

2120 20153 201442014 6 Copyright(c) NEXT Co., Ltd. All Rights Reserved.

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2013 3

2013 7,000 6,000 5,000 4,588 5,025 5,389 5,759 6,063 4,000 3,000 2,000 4,116 4,436 4,726 4,997 5,246 1,000 0 1993 1998 2003 2008 2013 20147 2925 4

5 2013 4,476 5,764 6,593 7,568 8,196 9.8% 11.5% 12.2% 13.1% 13.5% -1.0% 1.0% 3.0% 5.0% 7.0% 9.0% 11.0% 13.0% 15.0% 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 1993 1998 2003 2008 2013 308 267 2925 : : 360

20153 6

+ 7

No.1 8

9

20153 40HOME S 40 No.1 10

20153 11

20153 PDCA PDCA Lococom MONEYMO HOME S Style Market SNS(HOME S Pro) 12

20153 (DB) CCS CVR() CVR() 13

20153 SEO WEB Google KPI PDCA 14

20153 15

( ) 20153 ( PDCA M&A EC 16

35,000 30,000 25,000 20,000 15,000 10,000 5,0 00 0 40.0% 35.0% 30.0% 25.0% 20.0% 15.0% 10.0% 5.0 % 0.0 % 20153 No.1 11,962 1,591 14,690 15.7 17,240 13.5 2,299 2,328 2015.3 () 25.0 31. 24. 30. 2013.3 2014.3 2015.3 17

25 HOME S No.1 18

19

20153 Q 20

9,624 10,517 11,736 13 3 Q 143 Q 153 Q 21 20153 1Q 521 862 712 133 1Q 143 1Q 153 1Q 297 516 418 133 1Q 143 1Q 153 1Q 2,737 3,398 3,852 133 Q 143 Q 153 Q 51,888 57,645 59,700 133 Q 143 Q 153 Q 3,598 4,019 4,268 133 1Q 143 1Q 153 1Q HOME S

5,0 00, 000 4,5 00, 000 4,0 00, 000 3,5 00, 000 3,0 00, 000 2,5 00, 000 2,0 00, 000 1,5 00, 000 1,0 00, 000 50 0,00 0 0 12,000 11,000 10,000 9,0 00 8,0 00 7,0 00 6,0 00 5,0 00 4,0 00 3,0 00 HOME S (1) 206 184 160 6,948 20104 10 20114 10 20124 10 20134 10 4 ( 1) 20143 31 (2) 20146 22

20153 1Q 13.4 4 HOME S 23

20153 1Q 1.2p 8.0p 31 1Q58361 60113 Productive Staff 49 20 24

20153 1Q HOME S HOME S HOME S HOME S HOME S Style Market 25

20153 1Q 18.7 26

20153 1Q 1+1.5 27

20153 1Q 173 28

20153 1QTOPICS No.1 HOME S ios HOME S HOME S HOME S Style HOME S Market iphonevoiceover 20144 EC 29

20153 1QTOPICS 360 10 360 10 HOME S 10 1 HOME S 360 360 https://theta360.com/s/46j http://goo.gl/e3kgri 30

20153 1QTOPICS HOME S http://www.homes.co.jp/souken/report/201406/ HOME S HOME S 1989 2005 20133 7 HOME'S 31

2Q 20153 32

Q TVCM TVCM 8/18 OOH YouTube OOH YouTube 8/18 8/18 8/9 TBS ( )

Q OOH TVCMYouTube PDCA PDCA R PDCA 34

Q WEB 35

HOME S Q 36

HOME S Q Before After 37

HOME S Q 2014101 10,000 500/ 5 38

Q DM ( ) WEB ()DMP パ ー ソ ナ ラ イ ズ HOME S 39

Q 15SNS MechikaGlue th SNS Mechika ( ) 15SNS Mechika URL http://mechikaboola.com/ 2 6 80600 6070 80 Glue -th 17 20135 CEO Mechika () http://goo.gl/om9cpo 40

Q PDCA Plan Do Action R PDCA Check 41

Q Productive Staff Others: Productive Staff: Sales Staff: 42

Q No.1 HOME S HOME S HOME S 43

Q No.1 20147 44

Q 45

46

47

48

Room V 49

3DMatter port Matter port 50

51

IR IRTwitter IR IR 54

Copyright(c) NEXT Co., Ltd. All Rights Reserved. 55

56

57 19914 19917 19957 19973 20144 20143

58

HOME S HOME S 59

HOME S 60

HOME S 61

HOME S HOME S 62

HOME S 63

MONEYMO 64

Lococom 65

EC HOME S Style Market HOME S Style Market 66

67 CRM CRM HOME S HOME S Annex PC 50,000 CRM

IR 2015 68

IR IR 69

IR 70

IR 71

IR 20 72

20153 +17.4 1 2 3 4 5 HOME S 73

20153 30 EC 20144 1220 8 74

20153 +15.5 2 3 4 5 1 HOME S HOME S HOME S HOME S HOME S Style Market HOME S Style Market 75

20153 76

6.00 5.00 4.00 3.00 2.00 1.00 0.00 50.0% 45.0% 40.0% 35.0% 30.0% 25.0% 20.0% 15.0% 10.0% 5.0 % 0.0 % 20153 200.18(4 ) 4.74 4.92 1.20 2.20 20.0 20.0 20.0 15.0 2012.3 2013.3 2014.3 2015.3 () 2014.320 ( 20 ) 77

78

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4 3 2 3 4 5 6 7 8 9 10 11 12 1 2 3 7 9 4 5 6 8 10 11 1 2 4 1 2 3 12 IR 80